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  • Hey guys, I’m Patch from Mobius Media Solutions and I want to talk to you about theDigital

  • Marketing Trendsleading into 2017.

  • Were basing this video behind real data collected from several key players in

  • the Digital Marketing Arena, so youre gonna want to take some good notes.

  • At the end of the video I’m going to give you a summary of all of the data and show

  • you how you can bring the highlights to your business, so stick around

  • In the interest of time, I’m going to blast through this data and link to it in the description

  • box below so you can take a look for yourself later.

  • Andif you skip through the video and go straight to the notesdon’t forget to

  • subscribe to our channel before you leave.

  • According to a poll taken and published by Smart Insights, 2352 marketing agencies were

  • asked to:

  • Select the marketing activity that you think will give businesses the biggest

  • incremental uplift in leads and sales in 2017”

  • Overwhelmingly, two stuck out as the clear victors.

  • Content Marketing and the so calledBig Data”.

  • Content Marketing is nothing more than creating valuable content in the form of video,

  • or blogs, vlogs, pictograms, or social media posts expressly designed for sharing

  • online.

  • Big Datais labeled appropriately, because this is what we in the Digital Marketing

  • World use to measure the market activity, collect customer insights, and give predictive

  • analytics on where to place our marketing efforts.

  • As I said, Content Marketing andBig Dataled the pack

  • Coming in at 20.3% and 20.2% respectively.

  • Followed by others like

  • Marketing Automation, Mobile Marketing and Social Media Marketing to round out the top 5

  • Founder of the Content Marketing Institute, author and Podcast giant, Joe Pulizzi had

  • this to say:

  • In almost every keynote speech I give, I ask the audience members whether their organizations

  • have a documented content marketing strategy.

  • Sadly, most do not.”

  • He went on to say: “Our research tells us that these organizations that do have one,

  • and that review it consistently, are more likely to be successful.

  • We are still too focused on individual campaigns and talking about our products, instead of truly

  • driving value outside the products and services we offer.”

  • Digital Media icon Gary Vaynerchuk, from VaynerMedia shares this as his New Year’s Resolution

  • to business owners and entrepreneurs.

  • In 2017, if you are a business or organization of any kind that wants to be heard in the

  • world, refocusing on the content you put out on Facebook, Twitter, Instagram, Snapchat,

  • YouTube, Linkedin, Medium, and whatever else has the market’s attention at the time,

  • is a huge factor.”

  • So this is where I start asking you questions.

  • I can’t hear your answers, so I want you to answer them honestly.

  • Are you getting all you can get out of Social Media?

  • I bet most of you saidno”, but it doesn’t need to remain that way.

  • Do you happen to know where we can combine Content Marketing, Big Data, Mobile Marketing

  • and Social Media Marketing all in one?

  • Its called Facebook!

  • Facebook now offers Digital Marketing Agencies the tools and analytics to focus in on niche

  • markets, potential clients, and most importantly, track the results of your marketing campaigns.

  • Add in a 3rd party automated email tool like Mailchimp or Constant Contact and you have

  • the top 5 items covered from the poll I talked about earlier.

  • This is an absolute No-Brainer for any business!

  • Check this out: If you are using Facebook Advertising as part of your 2017 Digital Marketing

  • Strategy you have nowhere to go but upunless you are doing it wrong.

  • OK, as promised, I want to give you a few really helpful tools to get moving in the

  • right direction with your new campaigns using what the industry has learned from customer

  • behavior over the last 3 years.

  • Anyone in our industry, the digital marketing industry, knows that potential customers do

  • not want to be force fed sales pitches all day.

  • For them to even listen for a moment, it takes an introduction.

  • So offer that up to your customers free of charge on Social Media.

  • It’s cheap, its valuable information for your customer, and its potential revenue for

  • you.

  • Posting your latest sale to unsuspecting customers is the same as you standing on the freeway

  • screaming at passing cars togive you a dollar”.

  • It’s much easier to get them to take the next off ramp, if you post signs for 10 miles

  • before the exit, about thiswonderful productthat give them 78 miles per gallon.

  • Now, I’m not telling you to boast or brag about your product, and don’t ever lie about

  • the results you bring to the table either.

  • But what I am telling you is this.

  • If you can solve a problem for them in a meaningful way.

  • They will begin to listen and potentially becoming a customer.

  • Give them a quality product and they will begin to respect you or your brand.

  • Now, the first thing many business owners want to do is throw up random before and after

  • pictures to show how great a product looks.

  • Or they get on Facebook and start rapid firing content at their audience with no real strategy

  • or effort behind their content.

  • Other people will just jump on Facebook live and start posting random, usually ineffective

  • videos.

  • Increasing quantity doesn’t necessarily mean increased meaningful content.

  • And that’s not the best strategy.

  • Now, I’m not going to go into all of that now, but for more about Video Quality vs.

  • Video Quantity you can check out Matt Johnson’s video right here on our channel.

  • He breaks it down and really sheds some real light on the value of content.

  • Ok, back to strategy, we want use a strategy designed to give you “a voice to listen

  • to”.

  • If you give a person on the street a brief piece of helpful advice, they usually respond

  • in a thankful way.

  • Hey, the ATM in the lobby has a line, but the one on the second floor is wide open”.

  • They usually sayThank youand take your advice.

  • You can even say something negative, if it’s helpful, they will still probably listen.

  • Hey, the lady on the left is really slow, but the lady on the right is awesome

  • Chances are, they are heading to the right checkout line.

  • If nothing else, they will pay attention to what you have said and make their mind up

  • as they scan for themselves.

  • How does that relate to Content Marketing?

  • Because its information you put out and how you people respond to it.

  • Are they listening?

  • That’s the question you need to be coming back to at every step of the way in your Digital

  • Marketing Plan.

  • Lets go deeper.

  • YouTube Views and Facebook Videos are completely dominating the industry for viewer watch times.

  • So its increasingly important to consider video for your Digital Marketing Campaign.

  • High Quality Video doesn’t cost 3 arms, 6 legs and your first born anymore.

  • But, that does not mean that any video will do the trick either.

  • You need to try provide quality videos that have a plan and purpose behind them.

  • Give some tips, or tricks, or free advice based around your niche subject as your first

  • touch point with your potential customer.

  • Maybe give them a second and third video to establish yourself as an authority figure

  • in the industry before you ever say a thing sales related.

  • If youre using Facebook to deliver this video, you can track how many people are drawn

  • to interact with your video.

  • If done correctly, you may learn that few people are watching the video, but of the

  • ones that do, they watch the entire thing.

  • And that may be a key indicator that the Title may be a little off, or maybe there is something

  • else not grabbing their attention as quickly as it should.

  • All of the analytics are there to help you navigate your potential customer pool and

  • the effectiveness of the content you are placing in front of your audience.

  • Don’t miss out on this in 2017.

  • Do yourself and your company a favor.

  • Use the results that millions and millions of dollars that billion dollar businesses

  • invest into market research and analytics.

  • Use it to your advantage and see just how far you can grow.

  • That’s the Digital Marketing Trends for 2017.

  • We will be posting helpful tips and digging deeper into some high level Digital Marketing

  • strategies, and we know it takes time for people to find our video.

  • I’m asking you to help us grow this new channel.

  • If you know some business owners and entrepreneurs out there, please share this video and don’t

  • forget to subscribe to our channel.

  • And, feel free to weigh in down in the comments.

  • I’m Patch, from Mobius Media Solutions, and I will see you soon.

Hey guys, I’m Patch from Mobius Media Solutions and I want to talk to you about theDigital

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2017年のデジタルマーケティングトレンド||メビウス・メディア・ソリューションズ (Digital Marketing Trends In 2017 || Mobius Media Solutions)

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    Lynn Chou に公開 2021 年 01 月 14 日
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