and we are going to test out a little experiment.

but in order for me to do that, I need somebody to come up here

and join me on the stage.

So please, can I have a volunteer?

Don't all run at once.

So, you can come and join me up here with Ted.

We can have a little cup of tea together.

Anyone? Come on!

You just come up, whoever wants, I am not going to pick anyone.

Someone has to come up,

and there are volunteers down here, to bring you up onto the stage.

Oh, here's somebody.

(Applause)

It's a bit of an obstacle course, I think,

but I promise it's worth it.

(Laughter)

Poor person.

Woo, thank you.

What's your name?

Volunteer: Ian.

Carrie Green: Ian, thank you so much Ian

I have something for you, you just won £20.

There you go, thank you so much, you can go, sit back down now.

A big round of applause!

(Applause)

So, my question to you is this:

Why didn't you volunteer?

What stopped you from coming up here?

(Laughter)

My guess is that was probably for one of these reasons;

Fear.

Fear of coming up here in front of nearly 1000 people.

It's pretty damn scary.

Or maybe it was fear of the unknown, because you had no idea

what I was going to get you to do.

Maybe you thought,

"She might ask me to do something I'm not able to do,

and I'll look like a complete prat."

Or maybe it was because of obstacles.

There are a lot of obstacles in this room.

Maybe you're at the back, and you just thought,

"I'm so far away, it's dark, there're a lot of tables in my way,

I'll probably fall over some of them like a fool,

and I just can't do it, it's too difficult,

someone else will have to volunteer for me."

Or maybe it was just lack of motivation.

Maybe you just couldn't be bothered to move and come up here.

But no matter what your reason was, your decision started up here;

in your mind.

Because the moment I said, "Please, can I have a volunteer?"

Thoughts will have started flooding into your mind.

That little voice inside your head would have started talking to you,

and maybe for some of you, it was saying,

"Oh god, what is this girl going to get us to do?

I don't want to go up there,

please, don't make us do anything really stupid."

And then, maybe for some other people,

maybe for some other people you were thinking,

maybe down at the front you were like,

"Oh gosh, I don't want to do this, look away,

avoid eye contact, avoid eye contact, then she won't pick me!"

And then maybe for some of you the moment I said,

"Please, can I have a volunteer?"

Maybe, fear, doubts, and worry just flooded through you

at the prospect of actually coming up here,

of coming up here in front of so many people.

And then, for those of you that did volunteer,

you were thinking something entirely different.

You were thinking things maybe like, "Oh, she wants a volunteer,

I wonder what she's going to get us to do, how exciting, I'll do it"

Or maybe some of you thought,

"Oh my gosh this is really awkward, no one is volunteering,

so I'm going to have to step up and do it"

But for those of you that didn't volunteer,

you missed out on the chance to win £20.

But this experiment isn't about the money.

This experiment demonstrates the power of your mind.

The fact that what is going on up in your head

has such a huge impact on the actions that you take,

on the decisions you make, and the things that you experience.

And it's not just in silly situations like this,

when people miss out amazing opportunities.

People are missing out on incredible opportunities all of the time.

because of what is going on their head,

because they are making bad decisions based off a really bad frame of mind.

You know, those kind of self-limiting thoughts like:

"I can't do that",

"I'm not good enough",

or, "I don't have the time or the money".

Or maybe it's that you think,

"I can't be bothered; I'll just do it tomorrow".

But then, you never do it,

and so these wonderful ideas, and these incredible potentials

stay locked up inside, and you never do anything with them.

and that is exactly what was happening to me a few years ago.

It was the summer of 2005, and I had just finished studying

my full first year of law at the University of Birmingham.

I had completely run out of money, and I was like, what am I going to do?

So I started to look around for jobs,

and I was looking around and found absolutely nothing appealing.

So, I was looking around for more opportunities,

and eventually found this opportunity.

It was to start my very own mobile phone unlocking business

which basically meant that if you have a mobile phone,

and it was locked to a certain network,

and say you want to go travelling to Australia

and use an Australian sim card,

you could come to the website and unlock your phone.

There were just a few massive problems with this;

first, I didn't know much about mobile phones

beyond the fact that they made calls and sent texts,

let alone mobile phone unlocking.

And I had no idea how to build an online business.

But the only other opportunity was to sell sweets at Cirque du Soleil.

so I was like sell sweets at Cirque du Soleil,

or start my own business.

So, I went with the idea of starting my own business,

it sounded a way more adventurous.

So, I got started, and I realised really quickly,

that when you don't have a clue of what to do,

the only thing you can do is ask for help, and that is what I did.

So, I asked for help and within a few short weeks,

I put together probably the world's worst website.

I discovered Google AdWords as a way to drive traffic to the website,

and with a credit card and spending a limit of £30 a day,

my business was officially up and running.

Then over the next couple of years, when I wasn't studying for my degree,

I was learning how to build this business;

I was reading books,

I was listening to audio programs,

and in my final year, I went to night school

to learn more about web development.

I graduated in 2007 with an amazing degree

and a business that was flying.

And I decided that being an entrepreneur

was going to be way more fun than being a lawyer.

So I set my sights high and I decided to build,

- to take the business global -

to build a successful global business.

So, we got a new supplier based in America

who can unlock practically every phone under the sun.

We redid the website, we expanded the team,

we got real good at online marketing,

and within a few years, we were receiving

over 100 000 hits to the website every month.

And we were selling thousands and thousands of codes every single month,

and I had reached my goal to build a successful global business.

But there was one massive problem.

I was miserable.

I was running this business predominantly from my home office,

where I lived in an apartment; my second bedroom was turned into an office.

And I felt completely lonely, totally isolated and lost.

Something that I think so many people experience

but not very many of us talk about.

And I crumbled.

I started to question everything and I started to think questions like:

What am I doing?

What is the point of all of this?

The more I thought about those questions, the more confused I felt.

And the more confused I felt,

the more these negative thoughts which cloud my mind,

the more I began to doubt everything, and worry about everything,

and just question everything.

And as the months rolled by, I became more and more negative,

more and more self-defeatist,

and literally, this positive optimistic and "go get it "person that I once was,

had just disappeared.

I'd become totally negative and self-sabotaging.

I'd come up with ideas,

I'd shoot them down, I'd talk to myself out of it.

Then it got to 2010 and I felt like I was in complete despair.

And so I packed my bags and I went travelling to Australia

in the hope of having an epiphany.

Spent three months traveling around Australia, no epiphany,

and I was just like: what am I supposed to do?

So then I came back to the UK, and well, even more miserable than before,

because all of my problems were still waiting for me,

and the weather was rubbish.

Then I was like, "What am I going to do?"

So the next few months, I found myself being suffocated by my problems.

you know where you feel like you can't get rid of these doubts

and these worries and it was all I'd focus on.

I'd come up with ideas, I'd find opportunities,

and I'd just talk myself out of it, thinking that I couldn't do it.

And then finally, in 2011, I figured out where I was going wrong.

And I believe I was going wrong for two massive reasons:

the first reason was that yes, I wanted to be successful,

and quite frankly,

doesn't every single person in this room wants to be successful?

But mobile phone unlocking was not my dream.

At the time, I was reading this book by Michael Gerber called "The E-Myth",

and in "The E-Myth", there is a chapter on primary aims.

Michael Gerber says: Imagine walking into a room;

sat in the room, are your friends and family,

and as you walk down the center of the room, you see a box.

And as you get to the front of the room you realize that you are in the box,

and it's your funeral.

And he says, "What kind of things do you want people to be saying

about the kind of life that you lived,

about the kind of person that you were,

and the kind of things that you achieved?"

And I realized, I had no idea.

So there was no wonder that I felt so off track.

I had never ever been on track

And the second reason why I think went wrong,

is because of what was going on up here; what was going on in my head.

All these doubts, all these worries, all this self-limiting belief.

I came across a quote by Anthony Robbins that said,

"Your destiny is determined by the choices you make. Choose now. Choose well."

And I realized that I was responsible for this misery;

I was responsible for the fact that I was stuck in a rut.

I remember looking at my life thinking I am waking up every single day

and focusing on my problems.

I am waking up every day and giving so much focus and attention

to all of these awful thoughts, these doubts, and these worries.

I am coming up with ideas and I am shooting them down,

I am talking myself out of doing anything whatsoever.

And I realized that if I wanted to live an incredible life

and achieve amazing things, - and I really did -

that I had to get my mind to be on the same wavelength as me.

I realized that I had to figure out what it was that I wanted to achieve;

why I was wanted to achieve it, why it actually meant something to me.

I had to figure out the kind of person that I needed to become,

in order to make it happen.

And then, I had to program my mind to make it happen.

I had to program my mind for success.

And that is exactly what I ended up doing,

"Mission Success" began.

And so I started this off by thinking about: what do I actually want?