Time's a-ticking, and oh, the all-encompassing smartphone becomes the dominant electronic for consumers

We take a look at which are the gadgets are expected to be the biggest winners

and perhaps the biggest laggards of the season

With the smartphone becoming a one-stop shop for all the scheduling, photography, and fitness tracking needs

other tech gadgets are having a hard time gaining traction this holiday season

GoPro and Fitbit have already both cautioned investors by luring their holiday sales forecasts

Back in September, Fitbit rolled out two new wearable devices: the Charge 2 and the Flex 2

Yet soon after, the company issued weak holiday sales guidance

and the stock lost a third of its market value as a result

According to Gartner, about 30% of people in the US, UK, and Australia, who'd ever wanted a fitness tracker, no longer use the device

This was followed by GoPro in November telling investors it expects a lousy holiday season

And then recalling 2500 of its new Karma drones

CEO Nick Woodman defended demand for his products

There's a misconception that demand for GoPro has been waning from its consumers

I say it's a misconception because sell-through at retail has never been better

Once darlings of Wall Street, both Fitbit and GoPro are young hardware companies that have fallen short of their promise

Now virtual assistants like Amazon's Echo and Google Home, are jumping in to compete against smartphone, personal assistant, this holiday season

Oppenheimer estimates nearly 10-12 million Amazon Echo and Google Home virtual assistants could sell during the holidays

painting a potentially rosier picture for the devices than GoPro and Fitbit are offering