Name: トップラインとは？ (What is The Top Line?)
Uploaded: 2021-01-14T06:39:20.000Z
Duration: 1 min 3 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

Welcome to the Investors Trading Academy talking glossary of financial terms and events.

Our word of the day is “Top Line”. The top line refers to a company's gross sales

or revenues. Therefore, when people comment on a company's "top-line growth", they are

making reference to an increase in gross sales or revenues.

For example, a company would be experiencing top-line growth if a new advertising campaign

caused a 15% increase in sales for its widgets, which resulted in an increase of $2 million

to the revenue. Bottom-line growth would occur in a situation where a company found a new

supplier for raw materials that result in a cost savings of $4 million.

Top Line is Gross Revenues; that is, every single dollar that comes in the door from

the sale of your product or services. Bottom Line is Net Profit; the final amount of profit

or loss you end up with after paying all your expenses

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トップラインとは？ (What is The Top Line?)

situation

gross

experience

campaign