Jason Basmajian, I'm the Creative director at Gieves & Hawkes

number one Savile Row, we are at the Connaught Hotel in Mayfair London to

show I spring collection for press day.

Ive deliberately put you next to this suit, the Tartan, it

is the BIG trend now and

in the future, Men Style followers having a little bit of a meltdown in a positive

way

They are asking, How do you put it together? Where would you were it?

but I think I think what's what's nice for us using plaids traditional plaids

& checks in a very fresh modern way, so sort of

obviously being a Savile Row Brand, we're extremely inspired by traditional

menswear patterns whether its a Tartan or Check

I'm I think for us but this look in particular its been fun to show it in new

colorways

very sort of, rich navy in brown and to pair with the Fine gauge polo shirt

underneath in a very modern way, sort of making quite traditional with a

shirt and tie

we really loved it with the trash and just throw down with a nice polo

and you go I like this to particularly because the past with upgrade also just

t-shirt

um or the jacket with a grey with dark jeans and Bermudas

so you can really... its quite versatile We're coming coming into the festive season

What should a guy sort of be wearing in December

especially evening we get a lot of questions you know...

the dinner suit, the Duck suit I'm I think

I think you know work for evening wear especially with party season, festive

season coming up

it's nice to sorta mix it up a little bit have some fun with it whether thats

using

they be a velvet or linen embroidered slippers instead of a formal tuck shoe, whether

it's adding a nice soft detail

bring in a little color in the sock um maybe a choice of neckwear where there was a

little bit less expected

so, being a bowtie or a tie thats maybe a little bit bolder in color

I'll is a nice way to do that I particularly love a white rosso

evening jacket its quite elegant you know part of what we're going through with Gieves & Hawkes is

this idea of Old School Revisited and bring some of those coates

traditional beautiful Savile Row coats forward and to a much more modern

relevance style

but I think also it's nice for evening is also to not be afraid to breaking it up

wearing a jacket with dark jeans and a t-shirt on a more casual occasion

putting it with a beautiful white shirt for very elegant occasion

or in between we've done some looks where we've done like a dark

linen shirt with the navy silk dinner jacket

and again tie with the red stripe bow tie with the white dinner jacket

they're just keeping it very simple and elegant and chic but having a little fun

with it. I think it's a great way for a guy to really express his personal style

Along with our target market,

eighteen to twenty four, they love Savile Row

But they are literally afraid of it.

we'll be overwhelmed, don't want to walk in, we don't want to... "you know well I think"

I think also what's been what's been great is to see I lot younger guys

really taking an interest in how they dress their parents and

but what's exciting is to see how young guys are looking at tailoring

um as and as a trend so used to be about you know trainers in jeans and now

it sorta

looking at tailoring and everybody wants to look much smarter and

doing that in their own interpretation ways quite exciting

so I think down to your audience I would say you know, well done good for you and

you're making it your own is really important you know you should

not be intimidated by Savile Row or Savile Row style

its wear menswear started its the base is a beautiful British tailoring

and we have a very young demographic in the store as well we have all kinds of

clients that come in,

and you know our job is to sorta have have a collection that works for

everybody but

you know I definitely it looks great whether you wear your jacket with the

suit and tie

, shirt tie with your jacket jeans a t-shirt

on it's just nice to see young young people really taking an interest. Young man

taking images and how they dress

One of the questions,they ask me that the younger ones you know,

I can just go in to a high street store

Damn, its not bespoke, is kinda what they are saying. Tailoring you know

Whats the message to them, whats the difference

for Men Style Fashion, we want to educate them "sure" make a big difference

no I think that's a great i think is a great question you certainly the high

street brands are doing a great job reinterpreting

men's trained in style down to level I think it's obviously

my advice on that is you know just buy the best you can afford

and I think it's all about the mix so you know if you are investing in you

know beautiful well-cut well-made suits,

by the best you can afford on those kind of things and maybe things that are more

fun

he might where more seasonally or maybe where for one season

then you can have a little more fun and maybe invest lasted lesson and I think

it's all about today mixing it up and I mean that's what makes it kinda creative

and interesting

anyone going to just one store spent a lot of money

I think you know developing your own personal style in doing that creatively

regardless of price is a challenge it also

I something that's exciting fun to do

another common question on twitter recently for us was

I'm businessman and I'm a lawyer,

I have been showing them what was happening at London

Collection Men and what happened at Lords Cricket Ground

Who can wear that! Wonderful tip for these Lawyers and businessmen

yet they're still sitting very classic, yes I think why they obviously there's something whats

deemed

business appropriate right so if you're in a very traditional setting and your

peers and colleagues are just one way

you certainly don't want to stand out I think for those kinda men what I would

say is too kinda

looking great feeling great is a lot about your confidence and I would take

to these men I would say pay a lot of attention to the quality of your

suit

and the cut of your suit you know spend the extra time and money to make sure

your suit is beautifully fit

to your body but the shape is right.

neither too tight or too baggy and I think you know that

any man can look extremely elegant with just a few extra attention to the

details

and I would buy very good fabric I would buy the best qualities. These are professional

people

buy better, but less and really make sure it fits you well and then find your

style if you have to wear a white shirt for work

maybe it's just about the way for your pocket square maybe it's just your sock

detail

which is how you can bring a small detail and personality into your look

without feeling like a cookie cutter at the same time not standing out too much

that you feel uncomfortable in a business situation

Another tweet that comes at us is young graduates

just come out and

They're just clueless and

great yeah I think I think you know you coming out of school weather depending on

what field you going into whether you need to have that sorta

that dreaded interview suit or jacket I you know I think

for me if you're not quite sure you're doing something that you wanna look

smart but you need to be dressed but you may not want to a classic

bluer or grey suit a great blazer is always

the hair looks appropriate you can put it with anything you can dress it up you

can dress it down

you can wear it with the tie and a white shirt with dress trousers and it can work

almost like a suit

on the day obviously coming out of school when I would say to

to the young graduate is paying attention to your grooming, your nails, the

way when you speak to people

because men styles not just about what you just said how you carry and present

yourself so to make a good impression think about you know that your

interviewer

speaking to them looking at them in the eye taking care of your shoes being

polish your nails being clean

if there's things that seem obvious but their little details that people do

notice when they meet you you do only get one chance to make a first

impression

and why you may not be able to go out and spend two thousand five hundred

pounds on a suit or want to

a lot of other things that you can do that don't cost anything other than a

little time and attention

Brilliant, Lets talk about the Groom-to-be

I went to a big conference

still renting yeah tax management

may honestly, its a tragedy,

its interesting that you ask this question because Gieves & hawkes is

definitely a go to destination for a special occasion we do everything from

formal dinner suits to morning coats and white tie

being the most formal and a scale we also do quite like a military uniform

we do make a lot of bespoke military uniform, very high ranking officers

so we have this tradition a formal dress I'm my advice is

Hill it is specially with bride and groom I'm

a bride doesn't think about spending a lot of money and time

on her gown and i really think why shouldn't the groom have that same

consideration

to go spend a 1500 2000 1000 whatever you can afford on a beautiful tuxedo

you wear that for life that something that you invest thats

investment and the other things that I don't see as expensive I see them as

costly because they want an investment but there's value to that

and you're gonna feel great owning your own suit

and you in that way every time you wear their you're gonna have a great memory of that and

I

and you'll be able to use it I think also you could take your dinner suit

jacket and mix it up with the white t-shirt a white shirt open collar

dark jeans and loafers for a for a fancy dress party and

great you can get some wear out of it. we've seen a lot of men actually come

back to us

and invest in those looks especially in England we have a lot on

man who follow the social season Ascot whether it's

polo and they come to us they used to rent their morning suits

and they are coming in investing in suits fitted for them properly

its cared for by us, its tailored and they can bring it in for alterations

if they're you know lose or gain a little weight with the years

and that make sure that they're always looking turn downs mine

you know not be to not be intimidated by Savile Row a man's where you know it's

you know who feel very comfortable walking into high street store

whether you wanna go in and spend a little bit, it's just good to look around and see

what's happening from some other

more tailored brands the man's actually went to get ideas and again

developing your personal style is not something that you need to do in a day

its sort of as you go build your style, your taste will change

your needs will change

and as you grow things will change I think it's

am just finding things that work for you but again my advice would always be

buy the best that you can spend money other things that

are important spend less money other things that are maybe one-time where's

our seasonal where's

um and just always paying attention to your accessories and your grooming and

all other things that will

turnout a nation for a very good looking and smiling young ...

launch use recently presents a collection that we're doing here we're

making in England

there was to do a shoe thats bench-made which means is handcrafted in England

a lot of time to making shoes we use traditional British methods on a British

last so the difference being

after the British shoes is a little bit sturdier in the construction

slightly different shape there may be some will be known as italian

shoes

our shoes work very well with the connection and the colors

we work with a very traditional family-owned manufacturer in the

northern England which is a traditional area

for shoe making. I think with shoes again

my advice would be to buy the best you can and if you have to buy one pair

maybe by one nice lace up brogue

in dark brown which would work with black or brown or grey

if you need to or black and then you can really wear

I keep it simple if it's if you dont have a large wardrobe, I'd keep it quite

simple and

and good quality and take care of them but ... them how the polished

regularly

and that's just as much of the not just the aesthetic of your shoe but the care

of it

they'll really they should last you for a long time

I'm I work with married men

common thing they say to me is being with my wife

or my husband for a long time... they should love me for who I am

you know why do I need to make an effort after 10 years

I i think thats I think it's that starts with how you feel about yourself

and I think it's very important and the way you perceive yourself and love

yourself it's not

about vanity it's about actually feeling the best you can which will give you

confidence

and I think it's about finding who you are and how you wanna feel

for yourself and then for your partner down but its its

it's nice to make that effort and it also out of

love and respect of course we love the person that we're with

for who they are but you know a little surprise a little bit excitement keeps

things fresh

a little bit of style and you may discover something about yourself

and and feel really good about yourself in something that you're doing to maybe

please your partner