The first place to start in thinking about becoming an effective and

efficient presenter is your preparation. It's worth remembering the prior

planning prevents poor performance.

So how do you prepare?

Well, here's what I do. I take a blank piece of paper, whether I'm doing a five

minute presentation or five hour presentation.

What I do is I write down on the left hand side, 'why', 'what', 'how' and 'what's next'.

So, the 'why'. Why is your audience listening to you? Why you're listening

to me right now? Well, I'm guessing because you have a presentation coming up or you

do presentations and you wanna get better.

So that's the 'why'. The 'what'.

What are you going to be talking about? So in this video and I'm going to be talking about

preparation.

The "how" are the skills, the skills of how you

apply whatever it is that you're sharing with the audience. And the 'how' here of course is

The 'what's next'

is their call to action, what will the audience do

after you finish speaking for five minutes or for an hour, what's their call

to action? Are they going to think about something? Are they going take action?

Are they going to email you back? Are they going to buy your product?

So, thinking about your topic,

you need to have a 'why' for the audience to engage them.

'Why' are they listening to you.

'What' are you going to talk to them about.

'How' is that going to impact them. What skills are they going to learn or what information

do they need to

process?

And finding 'what's next', what do they do

at the end of the presentation.