Name: アップルのスペシャルイベント。2013年10月22日。 (Apple Special Event. October 22, 2013.)
Uploaded: 2021-01-14T06:29:20.000Z
Duration: 1 h 23 min 45 s
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>> Thank you, thank you, thank you, thank you, thanks for joining us, and good morning.

I really love that video. We played it for the first time at the Developers Conference

in June and I wanted to open with that this morning because I think it does such an incredible

job of talking about our values. It reflects the unique way that Apple creates what we

believe are the very best products in the world. You're going to see some amazing products

this morning that could only have been developed in that unique way. We are really excited

to show them to you but before we dive right in, I've got a few updates beginning with

iPhone. As you may have heard, we launched two new designs last month. We launched the

amazing iPhone 5c in a range of gorgeous and vibrant colors. Harry McCracken of TIME Magazine

called it the perfect example of hardware and software integration. And we announced

the forward thinking iPhone 5s with its blazing fast 64-bit A7 chip, a stunning iSight camera

system, and of course Touch ID. Walt Mossberg of The Wall Street Journal called it our--called

it the best smartphone on the market. And millions of people agree by the end of the

launch weekend, we had sold 9 million iPhones making it the biggest iPhone launch ever.

The excitement and energy around the launch was absolutely palpable. And there was no

better place to witness it than in one of our retail stores. We prepared a brief video

for you this morning to share that excitement with you and I'd love to run it for you.

I know I can speak for everyone in Apple that when we see customer response like this, it

makes all the hard work worthwhile. Both new iPhones shipped with iOS 7, a bold new redesign

with great new features and the biggest change to iOS since the original iPhone. The reviews

have been tremendous. David Pogue of the New York Times called it some of Apple's best

work. And millions of customers, hundreds of millions of customers agreed. They love

the bold new redesign and the stunning new features. We made the updates easy and quick

to get in just five days after launch over 200 million devices were running iOS 7, making

it the biggest and fastest software upgrade ever. And I'm pleased to tell you that as

of today, nearly two-thirds of the devices are running iOS 7. Now, this is tremendous,

it blows away the other guys. And we love this because it makes, it gives our users

the latest software so they can enjoy the greatest features and the best possible experience.

One of the great new features that shipped with iOS 7 was iTunes Radio. iTunes Radio

is a fun and easy way to discover and explore new music. And it runs on iOS devices but

also in your Mac or PC through iTunes and even on your Apple TV. Artists loves iTunes

Radio. Justin Timberlake called it an amazing way to discover new music and debuted his

album on iTunes Radio. Now, even more importantly, customers love it. We now have had over 20

million users listen in on iTunes Radio and this number continues to grow. And they've

been really active. They've listened to over a billion songs. And this is just in the U.S.

in the last month. It's absolutely fantastic. Next stop, the App Store. The App Store continues

to grow in size and scope. We now have over a million apps on the App Store and our users

have downloaded an astonishing 60 billion times. Now, this is staggering, and the App

Store continues to be the best place for developers to be rewarded for their creativity. Developers

have now earned over 13 billion dollars. It's hard to imagine your life without these phenomenal

apps. It's been an enormous sea change. Next stop, the Mac. We have an amazing lineup of

desktops and notebooks. And we've had one focus since the beginning to build the best

personal computers in the world, computers that people just love to use. And we've done

that through a combination of incredible hardware and beautiful design coupled with OS X, the

world's most advanced desktop operating system and apps like iWork and iLife, phenomenal

apps for your productivity and creativity. And it all--Mac just works seamlessly with

all of your iOS devices with iCloud. And all of this comes together in this really delightful

experience that our users just love. Now, our competition is different, they're confused.

They chased after netbooks. Now they're trying to make PCs into tablets and tablets into

PCs. Who knows what they will do next? Well, I can't answer that question. But what I can

tell you is we have a very clear direction and a very ambitious goal. We still believe

deeply in this category. And we're not slowing down on our innovation. We've been really

hard at work on the Mac, and we've got some exciting new products to share with you this

morning. To start things off, we'd like to start with OS X and to do so, I'd like to

invite Craig Federighi to the stage. Craig?

>> Thank you, Tim. Well good morning. Well let's talk about OS X. So the team has been

hard at work on the latest release of OS X, our tenth release in the history of OS X.

And this one is a doozy. We really focused on three major areas in OS X. Some core technologies

to fundamentally accelerate the performance of your Mac, some features that smooth the

Mac experience, and some great new apps. Now, one of our biggest missions with Mavericks

was to fundamentally upgrade your hardware to get more charge out of your battery, to

get more out of your memory, and higher performance out of your GPU. Now, while we considered

going door to door with a bag of parts and we would love to meet you, we're software

guys and actually kind of shy. So, we decided to do it with some code. And we started with

power efficiency and made changes deep and broad across the systems and the result is

outstanding. Now of course, battery life varies by the model that you choose. But even if

you take our 13-inch MacBook Air, the latest which is just has fantastic battery life,

and all you do is install Mavericks, you get up to an hour longer web browsing on a single

charge and up to an hour and a half longer watching iTunes video. It's really fantastic.

We've also made big improvements with memory. Now, Mac users love to push their systems

to the limit, and that's great as long as you have enough memory. But when you start

to exhaust the system's free memory, things can slow down. And that's where our new Mavericks

feature called compressed memory comes in. With compressed memory, Mavericks can actually

compress almost instantaneously inactive parts of your--contents of memory making space for

new allocations. This allows us to fit 6 gigs of data in just 4 gigs of system RAM. And

what this means is you can run more applications and never slow down. Next, graphics. We've

made enhancements to the graphic system system-wide and we focused particularly on integrated

graphics. Now, some of our latest Macs include high performance integrated graphics where

the CPU is combined on the same die with the GPU and sharing the same system memory. Now

in the past, OS X allocated a static amount of memory set aside for graphics. But Mavericks

is much smarter. If you're running a task that needs lots of memory but doesn't need

much graphics, Mavericks can allocate just a little bit to graphics. But if you're doing

something graphics-intensive like playing many streams of high resolution video, Mavericks

can give the graphics subsystem everything it needs. And what this means is high performance

no matter what you're doing. Finally, we brought OpenCL to integrated graphics. Now OpenCL

takes compute-oriented tasks that would normally run on the CPU and instead, takes advantage

of the massive, parallel compute power of the GPU to make them run much faster. And

we see in benchmarks results of up to 1.8x acceleration for these tasks, and sometimes

2x and higher for image-processing tasks. It's really fantastic. Now of course, Mavericks

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アップルのスペシャルイベント。2013年10月22日。 (Apple Special Event. October 22, 2013.)

experience

incredible

applause

brand