can have as many answers as you like… Ready?

How many uses can you think of for this brick?

This is an alternative uses test, they’re used to measure creative thinking and how

flexible people are in approaching a task. Here’s one of the tests I prepared earlier…

“Yeah, you could um, you could make very interesting cookie patterns, I guess?”

“You could use it as you would a domino in a rube goldberg machine”

“You could put it in a tin can and make a rattle out of it”

Where creativity comes from has mystified us for centuries.

Throughout history, we believed that creativity was rare and seen in a small elite: professional

painters, poets, performers, and musicians. For a long time, creativity was an enigma,

beyond the reach of science. But today, we know that it takes creativity to solve problems,

it’s an aspect of human intelligence. We find creativity in architecture, science,

engineering and even in nature.

Creativity is everywhere! And in the past few decades, there have been dozens of studies

exploring it using brain imaging technology.

We’ve found you don’t just use the left or right hemisphere of your brain when you’re

thinking creatively. There isn’t one single brain area or circuit for creativity – professional

artists suffering from damage to different brain regions continue to produce art showing

similar creativity. Over forty different areas of the brain are likely involved with creativity.

I could list them all for you, but your mind might start to wander...

Which might be a good thing! Humans spend an average of 30% of our day engaged in "mind-wandering."

A lot of these studies say that mind wandering helps get our creativity flowing. But… why?

How can we not pay attention and manage to hit on an idea that’s just right?

Some scientists think that mind-wandering might distract you from your perceived obstacles

or it may allow your subconscious to keep working on the problem without your higher

cognitive functions getting involved.

Mind wandering may also promote your brain's ability to restructure the way you look at

a problem, perhaps you’ll make connections between two seemingly unrelated things and

come up with novel, creative solutions.

“Oh! You could melt it and then pour it into a mould and sculpt something else out

of it!”

Ok, so everyone's mind wanders. Then why aren't we all creative geniuses? Well, our biology

may play a part too: In one study, families who collectively scored higher on musical

aptitude and creativity tests were more likely to have an extra copy of “the glucose mu-ta-ro-taze

gene”. The gene is involved in the release of serotonin, a neurotransmitter that promotes

neural connections. The extra copy increases the production of serotonin and the brain’s

ability to reuse it.

Researchers have also found that personality traits such as risk taking and openness to

experience contribute to creativity as an individual ability. But creativity can also

likely be trained, honed, or taught.

In separate studies, professional dancers, artists, and musicians were all compared against

novices in their fields. During active or mental improvisational sessions where participants

were asked to compose a 5-note tune, mentally compose a drawing, or mentally perform a dance,

those who were professionally creative actually thought about the task differently, engaging

different areas of their brains than the novices.

And then, there’s a point where nature and nurture meet (which kinda happens all the

time!). In The Genetics of Creativity, Barbot, Tan and Grigorenko write, “it is important

to see creativity not only as an individual ability, but also as a cultural and time-specific

phenomenon that is biologically grounded and has a social purpose” They suggest that

cultural factors, like the reception of creative works, influences our biological factors,

like how willing we are to take risks. And the two have a dynamic relationship.

Still, while some people may have small biological advantages to be more creative, anyone can

be creative. You just need to nurture your creativity. Practice your craft, try approaching

a problems in unique ways, and let your mind wander.

So, What could you do with this brick?

“I love that neither of us have said anything that has to do with actually building LEGOs”

“Yeah! Maybe you could connect it to another LEGO brick and then make something that way”

You didn’t say we had many bricks! You just said we had A brick... I know! Minimalist

LEGO sculptures. Just one brick.”