Name: ストーリーテリングの科学｜プラサド・セッティ、Google People Analytics (The science of storytelling | Prasad Setty, Google People Analytics)
Uploaded: 2021-01-14T06:27:43.000Z
Duration: 8 min 18 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

I lead, among other groups and people operations

at Google, our people analytics and communications groups

know exactly what's going on in all your minds.

You're thinking, there are those napping parts

But I am going to indulge you for a little minute.

We're going to do a little bit of a thought experiment

I want you to think about your most favorite piece of artwork.

Some of you might think about a masterpiece

from one of your most favorite post-impressionist artists.

their kid drew in first grade and is still

that my wife did and was her very first present to me.

Keep your eyes closed this a little longer.

Now I want you to think about something different.

I want you to think about the most compelling piece

of science or analytical work that registers in your life;

again, something that has a deep, personal meaning.

And for all the academics in the audience,

Give it a couple more seconds and now open your eyes.

Wasn't the second exercise much, much more difficult?

But how do we ensure that it's memorable?

better so that our messages resonate and stick?

Over the next 30 minutes, that's exactly what

The speakers that follow me Michelle Gielan and Christine

I, on the other hand, get to play executive.

So I'm going to vent-- there's going to be a lot of venting.

And I'm just going to leave you with a lot of problems

Tim Chatwin, who leads communications and public

relations for Google in our Asia Pacific region,

and who used to be the speechwriter for David

before he joined Google-- that is Tim joined Google, not

David Cameron-- when you ask him what he thinks

about as good communications he says there are three things,

how do you want them to feel, and what do you

And when it comes to communicating science

and analytics, we typically fall short on all three questions.

Instead of telling people what they should know,

We like to use a lot of highfalutin jargon

It takes a PhD typically to understand the work

of if a tree falls in a forest does it make a sound.

If a tree falls in a forest and we use the pulp up the print

and publish a prestigious academic journal,

did we suck out even one more sound out of it?

And I think we know the answer to that one.

is going to come up on stage soon and tell us

how to communicate science in the comprehensible manner.

Tim's second question is even more of a problem.

when we communicate science and analytics.

and rational thinking we try to strip away

And I have a pretty vivid memory of everything

I spent five years at my previous employer.

And if you ask me what I recollect from that time,

I can really think of one vivid analytical example.

The organization was going through a troubled phase

and we needed to lay off a significant fraction

And we had develop the right severance packages

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ストーリーテリングの科学｜プラサド・セッティ、Google People Analytics (The science of storytelling | Prasad Setty, Google People Analytics)

people

think

positive

audience