Just a short walk from the Nikkei building and

from the automatic financial center.

It's five hours now since the Pokemon Go game was finally launched in its home country......of Japan.

We've already seen it taking this place by storm in the short walk over here

We've been bumping into people who were already glued to their screens, checking out where the next poke spot is.

And it's actually here, where we are standing

and they have been catching them whole morning

And I think the share price up 5 percent......Nintendo's share price

McDonald's Japan, which is also going to be......becoming poke stops

And it could be hosted poke gems for the game

Those shares went very strongly as well, they are up 30 percent since it became known that McDonald's is gonna to have this involvement

I think the launch in Japan has refocused attention

On the fact that Nintendo holds this fantastic intellectual property

And as smart phone gaming really takes off and that Nintendo becomes more involved in that

We are gonna see these crazies

becoming more frequent involving more characters that Nintendo has made it so