Placeholder Image

字幕表 動画を再生する

  • [ Cheering and Applause ]

  • >> Thank you.

  • Thank you.

  • Thank you.

  • Thank you.

  • Thank you.

  • Thank you.

  • Thank you.

  • Before we start with the keynote,

  • we'd like to take a moment to talk about the tragedy

  • that occurred yesterday in Orlando, Florida.

  • We offer our deepest sympathies

  • to everyone whose lives were touched by this violence.

  • It was senseless, unconscionable act of terrorism and hate,

  • aimed at dividing and destroying.

  • The Apple community is made up of people from all

  • around the world, from all different backgrounds

  • and all different points of view.

  • We celebrate our diversity.

  • We know that it makes us stronger

  • and moves everyone forward.

  • Please rise and join us in a moment of silence

  • to honor the victims and the people who loved them.

  • Thank you.

  • Thank you.

  • Hello and welcome to WWDC 2016.

  • It's great to be here at the legendary Bill Graham Auditorium

  • in beautiful San Francisco.

  • We have a really big and jam-packed morning planned

  • for you, and we couldn't be more excited.

  • Let me give you some details on the conference this year.

  • This is our 27th Worldwide Developers Conference.

  • The developer community has never been more vibrant.

  • We now have 13 million registered developers

  • with 2 million added in the last year alone.

  • The conference this year sold out over 5000 attendees

  • and millions more watching on the live stream.

  • This is truly a worldwide conference.

  • We have people here from over 74 countries.

  • We're excited that we're attracting

  • so many new developers.

  • Over 70% of the attendees

  • at the conference this year are attending the conference

  • for the very first time.

  • Now, we're investing in the next generation of developers.

  • We've awarded 350 scholarships this year.

  • [ Cheering and Applause ]

  • These guys are incredible.

  • If you see them, make sure that you congratulate them.

  • We have over 100 attendees at the conference this year

  • that are under 18 years of age.

  • The youngest, the youngest is only nine.

  • Wow. I met her yesterday and she is going

  • to make one heck of a great developer.

  • This week is about helping you get the most

  • out of our platforms.

  • So we have over 100 engineering-led sessions

  • and over 150 hands-on labs with over 1000 Apple engineers

  • on site here to help you through the week.

  • The App Store started eight years ago with only 500 apps.

  • Recently, we passed a major milestone.

  • We now have 2 million apps on the App Store.

  • [ Applause ]

  • Your 2 million apps had been downloaded 130 billion times.

  • And as you know, the App Store is the best business opportunity

  • for developers.

  • We're about to pass $50 billion paid directly to developers.

  • This is absolutely amazing.

  • And of course, successful developers translates

  • to us having the best apps on our platform for users

  • and this is what really matters.

  • Now, we have a busy morning planned but I'd

  • like to take a moment to talk

  • about why we do what we do at Apple.

  • Our north star has always been about improving people's lives

  • by creating great products that change the world.

  • And we've been doing this for a long time.

  • But today, for the very first time, we're going to talk to you

  • about four Apple platforms.

  • Each of these platforms is category-defining

  • and world-changing.

  • The Macintosh changed personal computing.

  • Today, it's the most innovative

  • and loved personal computer on the planet.

  • iPhone changed phones forever.

  • It's the best smartphone experience and the gold standard

  • by which everything else is measured.

  • The iPad magically transforms a glass canvas into anything

  • that you want it to be.

  • It's our clearest expression of the future

  • of personal computing.

  • Apple Watch, only one year old,

  • it's already the ultimate device for a healthy life.

  • And Apple TV just announced last fall based on the idea

  • that the future of TV is apps,

  • it's already transforming the biggest screen in our homes.

  • Now, we love creating great apps,

  • we love creating great products that change the world,

  • but we can't do it alone.

  • Developers are a crucial part of that journey.

  • You are about-- You are a part of everything that we do,

  • and everything that we will do going forward.

  • Because it's together that we enrich people's lives.

  • Now, we offer you four incredible platforms

  • that power these world-changing product experiences.

  • watchOS, tvOS, OS X, iOS.

  • We're going to move each of these platforms forward today

  • and we'd like to get started with watchOS.

  • And to do that, I'd like to invite Kevin Lynch up.

  • Kevin.

  • [ Cheering and Applause ]

  • >> Thank you, Tim.

  • So I am really excited to talk with you about watchOS

  • and show you some of what's ahead.

  • Now, people who are using Apple Watch love it, particularly

  • for quick glances at information and quick interactions.

  • And our top focus is performance and we've made optimizations

  • across the entire system including a serious acceleration

  • in app launch time.

  • Your app should actually respond instantly.

  • [ Cheering and Applause ]

  • The information you look

  • at should be updated before you go look,

  • so it's ready the instant that you are so you're not waiting.

  • In watchOS 3, your favorite apps can respond instantly.

  • So let's take a look.

  • So we're going to accomplish this

  • by keeping your favorite apps in memory.

  • We're going to support background updates of data

  • and refresh the information so it's ready the instant

  • that you are, and then we support quickly launching these

  • apps and interacting with them.

  • This is going to work for both the built-in apps

  • and third-party apps.

  • Let's take a look at an example.

  • This is watchOS 2 and we're going to look

  • at an app called Onefootball.

  • We're going to launch it from the complication the bottom left

  • and we're going to see how long it takes.

  • So here we are launching the app, takes a few seconds

  • to launch, and then once it launches, it loads some data,

  • and it updates, there we go.

  • So that is a pretty typical example of watchOS 2.

  • Now, we're going to take a look

  • at Onefootball launching in watchOS 3.

  • Are you guys ready?

  • OK, don't blink.

  • That's it.

  • [ Cheering and Applause ]

  • So that example is about seven times faster but it feels

  • like a million times faster.

  • So now, we've made it really easy

  • to access your favorite apps.

  • You can just press the side button below the crown

  • to show what we call the dock.

  • You can choose which apps go here

  • and you can quickly scroll through them.

  • [ Cheering and Applause ]

  • The apps are now both glanceable and interactive rather

  • than separate concepts.

  • This is a dramatic improvement

  • in how it feels to use the watch.

  • So this increased performance allowed us to have access

  • to our favorite apps quickly.

  • We want to be able to access them anywhere.

  • So by using the side button, we can get to them easily.

  • Now, another key design goal we had was

  • to make the watch feel more familiar.

  • And so we've done with the watch face,

  • now we've added control center.

  • You just swipe up from the bottom,

  • just like on iOS, and very familiar.

  • [ Cheering and Applause ]

  • So this is a giant improvement at how it feels to use apps

  • and to navigate the watch very simply and easily in watchOS 3.

  • Now, we've also made it more powerful to reply to messages.

  • So now, when you receive a message, you can see the ways

  • to respond right there.

  • We've removed this step.

  • You don't have to actually press reply now.

  • You can just pick the way you'd like to reply.

  • And if you just scroll down,

  • you'll see your smart replies right below the message.

  • So you can just tap reply in less than a second.

  • Now sometimes, you don't see exactly the response you like

  • and you're not in a situation where you can use dictation,

  • so wouldn't it be great

  • if you can just write your message on the watch?

  • Well, we're introducing a new way to do that with something

  • that we call Scribble.

  • With Scribble, you have a new way to respond just

  • by writing what you like on the screen,

  • and you can just quickly draw the letters

  • for your message right there

  • like writing something like Starbucks.

  • You can see the letters go right on top of each other.

  • [ Cheering and Applause ]

  • So that's a great new way to respond with just the response

  • that you like on your watch.

  • Now, the watch face is great for quick looks

  • and it reflects your style

  • and it's also the character of the device.

  • Now, we've had Mickey as a fun watch face that I like to use

  • on weekends but I know what my daughter is going to really love

  • because Minnie is coming to the watch now.

  • And of course, you can choose from a variety of colors

  • for her outfit that match her bands perfectly.

  • Now, one of the most frequent things people do is look

  • at their activity rings

  • and we're adding a new watch face specifically

  • for that called Activity, so it's a great beautiful way

  • to see your rings throughout the day.

  • It comes not only in the analog version

  • but also a really nice chronograph version

  • and a digital version, so a super good way for looking

  • at your progress during the day.

  • We've also added a really simple new face that we call Numerals,

  • which is very beautiful, and the hours actually go

  • around the dial during day, and you can choose from a variety

  • of fonts that match your style,

  • so a really simple new watch face called Numerals.

  • Now, there's a lot of watch faces to choose from

  • and we're finding that people are actually switching

  • between faces for different occasions, so we're going

  • to make that super easy.

  • You can now just swipe to switch the face you'd like to use,

  • and you can choose which faces you'd like

  • and how they're configured so you can easily get to them.

  • We've also added the ability to add more complications to faces

  • like Weather here on the photo's face.

  • So now, really simple to navigate

  • and use your watch faces as well.

  • Let's see all of this stuff running live.

  • For a demo, please welcome Stacey Lysik.

  • Stacey.

  • [ Cheering and Applause ]

  • >> Thank you, Kevin.

  • Good morning.

  • I could not be more excited to have the opportunity

  • to show you watchOS 3 today.

  • I wake up to my favorite new face,

  • just the girl I've been looking for.

  • Now, in watchOS 3, you have a place to keep all

  • of your favorite apps.

  • You choose which apps go in your dock and you choose the order.

  • I can bring up my dock by pressing the side button.

  • And I can swipe through my apps one at a time or lay my finger

  • down in these dots at the bottom of the screen and fly

  • through my dock to get to any app.

  • And the apps in my dock are live,

  • so I can get a quick glance at information

  • without even launching an app like how close I am

  • to closing my activity rings.

  • And the apps have been redesigned to put me

  • within one tap of the thing I most want to do.

  • Let's take a