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  • Hey, it's Marie Forleo and you are watching MarieTV, the place to be if you want to create

  • a business and life you love, and this is Q&A Tuesday. Yes it is. Today's question comes

  • from Jessica and Jessica writes:

  • "Hi, Marie. What are your thoughts about being approached by the competition? I want to be

  • supportive of other people in my industry but I also get the sense that they're fishing

  • for info on ways to copy me. I find myself doing things like liking their Facebook page

  • or sending them a client that might be a better match for them than me with zero reciprocity.

  • Other times I find myself feeling very cautious about how I answer questions. When I do what

  • comes naturally, which is to openly share, I end up feeling like I've been had. If I

  • do what I think I should do as a business person, I end up feeling competitive and guilty.

  • How do I protect myself while still supporting others in my industry?"

  • Great question, Jessica. I know I can be tough trying to be figure out who you can really

  • share things with and who you really need to keep a safe distance from. You're going

  • to have to use your intuition here and make decisions on a case by case basis, but I will

  • say from experience there are going to be awesome people in your industry that you can

  • share your whole life with and all of your business secrets, and then others, not so

  • much.

  • Here are three smart ways to deal with your curious competitors, especially when you don't

  • feel comfortable showing them your goodies.

  • #1 -- Create a public FAQ.

  • If you start to get a bunch of the same questions over and over, you should create an FAQ page

  • on your website that you can direct your competitors to. For example, fashion bloggers do this

  • all the time and it's really effective. Those guys get bombarded with the same questions

  • like "what camera do you use and what software do you use to create those cute little collages?"

  • If you want to be really sassy, you can end the page with something like "if I haven't

  • answered your question on this page, it's because it's part of my secret business sauce

  • which I'm sure you can understand."

  • #2 -- Just say "no."

  • Most of us forget this fact. We can say "no." If some stranger walks up to you and asks

  • you for your phone number, you don't have to give it to them. Similarly, if you're out

  • and about, even if it's an acquaintance and they ask you for your e-mail, you are not

  • obliged to hand it over. Same thing goes for your business. If someone asks you about sensitive

  • business information and you do not want to give it to them, pull a Nancy Reagan; just

  • say "no." Of course you don't have to literally say "no," but you can something like this:

  • "I actually don't share that information. It's a part of our business that's taken me

  • a long time and a lot of resources to build."

  • #3 -- Quid Pro Quo or "This for That"

  • Ain't nothing wrong with a little exchange of value; you have something they want and

  • you can trade it for something that you want. Not everything has to be a giveaway. Remember,

  • it is a business. If you're not sure about how to say it, try this:

  • "You know, I don't give away that information because it's taken me a long time and a lot

  • of resources to figure it out -- but if you want to set up a consulting session, my fees

  • start at X per hour."

  • One final thing, Jessica. You mentioned that you often do things for competitors and see

  • zero reciprocity. I want you to remember this and yes, it's a tweetable:

  • "When helping others, don't look for a reward. If you're looking for a reward, don't help

  • others."

  • That was my A to your Q, Jessica. I hope it helps you keep what you know in your kimono.

  • Now I'd love to hear from you. How do you deal with your curious competitors? Give me

  • little peek inside your kimono in the comments below.

  • As always, the best discussions happen after the episode over at MarieForleo.com so go

  • there and leave a comment now.

  • Did you like this video? If so, subscribe and share it with your friends. If you want

  • even more great resources to create a business and life that you love, plus some personal

  • insights from me that I only talk about in e-mail, come on over to MarieForleo.com and

  • sign up for e-mail updates.

  • Stay on your game and keep going for your dreams because the world needs that special

  • gift that only you have. Thank you so much for watching and I'll catch you next time

  • on MarieTV.

Hey, it's Marie Forleo and you are watching MarieTV, the place to be if you want to create

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A2 初級

業界の競争相手との情報共有。あなたはそれをすべきですか? (Sharing Information With Industry Competition: Should You Do It?)

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    NNN に公開 2021 年 01 月 14 日
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