Name: アーティファクト蜂起から学べる3つのブランディングアイデア (3 Branding Ideas Small Businesses Can Learn From Artifact Uprising)
Uploaded: 2021-01-14T06:06:49.000Z
Duration: 6 min 50 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

現在進行形

Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business

and a life that you love. And today is awesome because it’s one of our favorite segments

In this segment we highlight a business that just gets it from their messaging to their

website all the way through to their product, they’re just awesome. And today I want to

focus on a brand that I recently discovered called Artifact Uprising. So what they do

is they create high quality physical prints from your digital photos and even from Instagram.

Now, while you’re gonna discover they’re doing tons of things right, I wanna focus

on three smart strategies that you can use in your business starting today.

Smart strategy number one is you’ve got to drive desire, and the best way to drive

desire is to know what you’re really selling and focus on that. And these people do it

well. So they’re not just selling easy prints of your digital photos, what they’re really

selling is a feeling of connection to ourselves, to our memories, and to our milestones. And

in this digital age, that’s something that’s missing. Check it out.

Everywhere you look on their site there’s a feeling of touchability, of beautiful, meaningful

objects that ground us in the real world. And check out this smarty pants line: off

your device and into your life. It’s got a great double meaning. We’re getting your

photos off your device and into your life and we’re getting you off your device and

So they do a great job of making us realize that our lives are not on our phones. They’re

about real people and high quality things that we can share with real people that we

actually love. So what they’re really selling is connection and now I want you to ask yourself,

what are you really selling? If you like this topic and you wanna go deeper we did a whole

video about it, and I’ll put the link below.

Smart strategy number two is you want to work your why. So as our friend Simon Sinek says,

people don't buy what you do, they buy why you do it. And Artifact Uprising does a brilliant

job of letting us know why they do what they do. They are super clear on their purpose

and they let you know all over the place. Have a look.

Under the Purpose Within Every Product section you can see that they love the outdoors and

strive to use recycled and reclaimed materials wherever possible. They use mountain beetle

pine wood, which is otherwise considered waste material, and as a US based company they make

their products in the USA and it gets even better as they say, “Our calendars and wood

block and prints provide jobs for adults with intellectual and developmental disabilities.”

So, as you can see, they talk about the why behind what they do on every part of their

site. It’s honest, it’s heart based, and, of course, it inspires sales. So now you’ve

gotta ask yourself, are you clear on the why behind what you do? Are you clear about what

you stand for? And, most importantly, are you doing a good job letting us all know about

Smart strategy number three is you wanna highlight your humanity. So in a world where everyone’s

trying to pretend to be bigger than who they are and often say we, when it’s just one

person behind a laptop, Artifact Uprising is amazing because they’re small and they’re

Here they say, “We’ve grown from 3 people working in a basement to a team of 12, yet

the roots remain the same. We pride ourselves on being a small company and we think that

matters because at the end of the day, we take it personally. All of it.”

We take it personally. That is such a beautiful and vulnerable reminder that there’s a real

person and real people at this company who actually care if you buy their products. And

this is another example. So I recently ordered some prints from them and when I got my package

in the mail I opened it up and the first thing I saw was this beautiful card.

And then I flipped it over and this message really touched me, “We stand behind the

products we create. If you’re not happy with the quality of your order or you believe

your product has a manufacturing defect or shipping damage, please contact us so we can

Those last nine words, they are everything. Please contact us so we can make it right.

You know, in today’s world people are so quick to take their upsets and their complaints

and their gripes straight to social media, and I love that Artifact Uprising is saying,

“Hey, look, everything doesn't go perfect all the time, so if there’s a problem come

to us so we can fix it.” They take so much pride in what they do and, again, they’re

leading with their humanity. And even the fact that this is on, like, beautiful, heavy

cardstock, this is something so different than you would get from a huge big box company.

So I want you to ask yourself, take a look at your sales process. Are there any places

that you can add more humanity back into your business?

Now, there’s lots more that this smart company is doing right, so go check them out at ArtifactUprising.com,

they are amazing. Now let’s turn the focus back to you and your business. Remember, insight

without action is worthless. So, first, which one of these three smart strategies could

help you the most and what’s one action step you could take right now to move all

Now, as always, the best discussions happen after the episode over at MarieForleo.com,

Did you like this video? If so, subscribe to our channel. And, of course, share it with

all your friends. And if you want even more great resources to create a business and life

that you love, plus some personal insights from me that I only talk about in email, come

on over to MarieForleo.com and make sure you sign up for email updates.

Stay on your game and keep going for your dreams because the world needs that special

gift that only you have. Thank you so much for watching and I’ll catch you next time