Data Center RFP Making These Super-Common Mistakes?

Writing a request for proposal is as much an art as a science. Providing clear, unbiased

buying criteria, creating compelling reasons for vendors to bid on your data center RFP,

and ensuring you provide enough time to respond to your competition are some of the fundamental

elements technology service providers look for when deciding whether or not to bid. Here

are five of the biggest errors we’ve seen data center clients make, and ways you can

avoid them.

1. Writing Your RFP with Unfair Bias to a Single Vendor

When a technology vendor looks at an RFP it usually evaluates the opportunity cost based

on:

Can we win this business? Is it worth winning? What other business are we pursuing, and can

we bid the RFP and still win other business? Do we have an existing relationship with the

client? Does our competition have a relationship with

the client? If a vendor sees messaging in a data center

RFP which makes it seem as if the competition has already been won by another vendor, it

might choose to no-bid the business.

Though you will likely get a number of offers to write your RFP from data center service

providers, you should write the RFP in a way which is transparent and doesn’t seem as

if it favors any one managed service provider.

2. Not Giving Bidders Enough Time to Bid on the RFP

You might need delivery of services to start quickly once you have the budget to do so.

You might have been provided some direction to complete a contract quickly and get additional

managed storage or server capacity for a new project. If you want to get a reasonable number

of proposals, don’t provide a short period of time for vendors to submit their bids.

Resist the temptation to request multiple hard copies of proposals and complex packaging

of proposals in an obscure way. Electronic bids can save vendors on printing costs and

transportation costs.

3. Difficult Proposal Format Some government proposals ask vendors to provide

technical answers on their response grid where you have to restate the question they asked,

refer to technical documentation in technical manuals, and work within a complex Word template.

When you are writing your RFP, remember not only does someone have to respond to it, but

you then have to thoroughly evaluate proposals and their answers. Do everyone a favor and

make the RFP easy to answer and easy to review. IT vendors love the classic “Yes, No, Yes

with Qualification” chart for technical responses

4. Providing Legal or Financial Terms Which are Potentially Problematic

Have you ever waded through twenty pages of legalese or terms and conditions of an RFP

before you could even find out what the client wanted? Always keep in mind: as much as you

want to contract for data center services, there are many customers which need to be

served. If a potential bidder feels pursuing your business puts them into potential legal

or financial risk, they simply won’t bid.

Fixed bid contracts, unrealistic service level agreement requirements, and other high risk

clauses can make your RFP go into the recycle bin, and a vendor move on to business pursuits

which aren’t as potentially risky.

5. Make Sure the RFP Process Isn’t Just a Market Study

Like the boy who cried wolf, some organizations issue RFPs just to see what products and services

are available for future initiatives. Or after the services RFP process is over, they try

to renegotiate terms, or get vendors to jump through a lot of hoops to get your business.

Having a short list of vendors and a “bake off” of services is one thing, but don’t

make vendors go through another round of proposals as a negotiation tactic.

The data center RFP process is an opportunity for a public sector organization, company,

or non-profit association to contract with vendors in a way which provides provisions

for price, value, and levels of service that are clearly established from the outset. If

you are seeking data center services, make sure you craft an RFP which you would bid

on if you were in a vendor’s shoes.

What other data center RFP errors have you seen? Please share your thoughts in the Comments

section below.

To follow up on the tips in this article, be sure to download your free guide to Lead

Generation Best Practices for Colocation Data Centers.