Name: ミシェル・オバマ 360 (Michelle Obama 360)
Uploaded: 2021-01-14T06:04:34.000Z
Duration: 10 min 24 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

Fantastic. Look at that. Stunning. That's lovely, tipping your head like that. Look

程度の副詞

Technology has impacted American's relationship with government for 240 years. We’ve gone

from stump speeches given on actual stumps to radio, to television, and now the internet.

And things are moving faster than ever: when Barack Obama took office in 2008, he was proudly

known as the first “BlackBerry president.” But that BlackBerry isn’t exactly proof

of being tech savvy anymore. His administration has had to rapidly embrace platforms like

Twitter, Facebook, and YouTube. The public is more engaged with government in more ways

But its Michelle Obama whose taken it even farther. With her initiatives aimed specifically

at young people, she’s pursued even newer tools like Vine, Instagram, Snapchat, and

Periscope. The First Lady’s office has stood at the forefront of the changes the White

House has faced online, while still balancing her strategy with a unique authenticity. Somehow,

Michelle Obama is a politician who’s remained cool.

We had the chance to speak with Michelle and her communications director Caroline Adler

Nilay: So, in less than a decade, it's been an enormous amount of change, how did you

think about handling that change, why did you decide to so aggressively embrace social

FLOTUS: If you think about the campaign, this Presidency, we were always striving to be

cutting edge nowadays, this generation, they're not watching nightly news, they're not reading

the newspapers, they're not watching the Sunday morning shows, they're on their phones. So

we had to start thinking of creative and fun ways to connect with those folks. Because

what we understood was this generation, they're looking for authenticity, they're looking

for what feels real and natural, so I knew that my issues had to be real and natural

to me if I was going to be anyway compelling to the audiences that we were trying to reach.

So that’s been refreshing. so people can get to know me directly. they can see that

im kinda silly some times, that i care, they can feel the passion. they don’t have to

have that filtered through another source. And young people, in particular, like that.

It’s true. In so much of what Michelle does online, she seems authentic and natural. It

could be her dunking on the Miami Heat with Lebron James. Or hanging out with a few Vine

superstars. Or rapping with Jay Pharoah. In each of these, it feels like she’s having

But behind the scenes, a lot of work goes into what she says and and what platforms

she uses to say it. The First Lady has four initiatives she and her team promote. Each

requires a different approach to find the right audience on the right platform. So something

as simple as turning up with a turnip takes a lot of planning.

Nilay: When you are planning to do something on Vine, when you're planning to do something

on Instagram, how does that idea come up, how did Turnip For What happen? Walk me through

FLOTUS: The beauty is, I'm surround by a lot of millennials, so I usually get ideas from

Caroline Adler: And it's often about, what is the the strategic priority, what is the

strategic goal that we want to achieve. So each of the First Lady's four initiatives:

Let's Move, Joining Forces, Reach Higher, and Let Girls Learn, each have a goal, and

they have a different audience, and when we're looking at our goal for each initiative, at

a certain time, we wonder, "Well, what's the platform that will serve us best?" So, for

Turnip For What. So that was actually a product of the First Lady's first Vine Q&A.

Vine: Hey its Michelle Obama I'm excited to answer your questions.

Question: Mrs. Obama, what's your favorite fall veggie?

FLOTUS: My favorite fall vegetable is a sweet potato.

Question: My name is Jordon, How do you get kids to work out when they don't want to?

FLOTUS: I remind kids that working out is just like playing.

Question: On average, how many calories do you burn every time you Turn Up?

You know, we want to make healthy eating and active kids part of the conversation.

And it was all because we started out wanting to have a conversation on platforms where

Nilay: So who had that idea? Was that your idea? Was that the President's idea? Did Lil

Jon call you? FLOTUS: No, no – one of our team, you know.

And it helped that, what helps with me and the President is that we're connected enough

to pop culture that I know who Lil Jon is, I know the song, my kids are singing it, so

when somebody says "Why don't we do Turnip For What?" I get it immediately, and I was

Nilay: One thing that strikes me about all of this, which I think is fascinating is that

the tools that you use to create the media are the same tools that the public is now

using to both consume what you create and also to create their own media, they're intimately

familiar with how to use Snapchat, they're intimately familiar with how to use Instagram.

I think that's really changed the nature of the communication, and I think it's changed

the nature of politics. Do you see that, has it changed how you approach being First Lady

FLOTUS: What we learned is that we have to be nimble. You can't sort of be stuck in the

way things we done or the way we did things even in the first term, because the social

media platforms are ever changing and you've gotta be ready to move and shift with them.

My whole goal, the question that I ask myself, that our team, we ask ourselves, is "What's

gonna work? What's gonna move the needle, what's gonna change the conversation" because

what we talked about even coming in is that we don't want to be an administration, a Presidency

that's just into meaningless slogans. We want to do things that are actually going to change

people's lives, and the only way to do that is to constantly make those shifts so that

the message is getting directly to the people you're trying to reach. And if that means

Vine, alright, let's bring some of the VIV'ers in here and lets do some fun stuff with them,

if that's what young people are listening to. If we want to get more people into the

White House and have them access the people's house, well then let's use virtual videos

to open up these tours so that millions of people who can never come and see these rooms

have the opportunity to do it. That's the beauty of this administration. We have all

these wonderful tools to just open things up more and more, and it's been so much fun

doing it. Caroline Adler: One thing I would add is,

it's a little known fact, the First Lady's office doesn't have any Congressional authority

or any independent funding. FLOTUS: We got nothing.

Caroline Adler: We got nothing. Except a great principle.

FLOTUS: And a good team. Other than that... Caroline Adler: We want to have impact, we

want to open the White House, and you want to move the needle on all of the initiatives,

that have become hallmarks of this office, social media is a great opportunity for that,

and I think that you'd, I hope you would agree the next people who are here, it expands the

office, it expands the impact that you can have without those other resources.

But even though there’s so much good to be found online, there’s also a lot of bad.

These new platforms can be used for abuse. And the past few years have seen people, particularly

woman, people of color, and other underrepresented groups, who suffer the kind of harassment

It’s something The Verge and I take very seriously. It’s why our parent company Vox