method to awesome presentation content and I'm going to talk about that right after this. 

So why is this so important to you?  Now, one thing really critical for you to

remember is that people do not want to listen to your presentation because they have a lot

of better things to do.  For example, they got to work, they got to

do Facebook, Twitter, Email, whatever… they're distracted. 

And by them listening to you, they're hoping to get some kind of value from you. 

So you have to make sure you give it to them so that they pay attention, remember what

you said and take action.  So let's get started… Get a pen and paper

and write down the very first thing here. Number one, first of all, write down the goal

of your presentation.  What do you want to have happen at the end

of the presentation?  Now this could also be the title or headline

for your presentation.  What this does is that it will give you some

kind of direction for your presentation and all the other stuff that's to follow in the

content creation. Second thing, think about your audience, who

they are, what position they are in, what their role is, what their social status is. 

But more importantly think about their desires, their fears, their problems, their pain, things

that are keeping them up at night, things that they are constantly thinking about, things

that they are worrying about.  Think about what they want to hear and not

what you want to say.  And make sure you write down all of these

things on some kind of paper or you can use Evernote like I do.

The next thing to do is to go deeper, talk about the consequences they are experiencing

because of those desires that they have, because of their fears, because of their problems,

their pain, the things that are keeping them up at night, the stuff that they are thinking

about and the stuff that they're worrying about.  

What are the deeper consequences?  What are things that are not so obvious to

you or maybe even to them that is happening to them because of that situation that they're

feeling? Third, your stuff… The points that you want

to make related to what they want to hear, ok, write this stuff down. 

Now, how does your stuff relate to the audience’s desires, their pains, their fears, their problem…

you know, the problems… and the things that are keeping them up at night and of course

what they are thinking about and what they're worrying about. 

Write that stuff down and talk about the benefits of what you have, what you’re going to talk

about, related to your audience.  Talk about what will happen to them because

of what you are presenting. Now the next part of this is to make sure

that you are providing evidence and examples so that you can use those to prove the points

that you've made in the prior parts of your presentation. 

And of course you're going to want to talk about some kind of action or take away point

or some kind of point for them to remember.  Now why does all this work? 

It’s because you're hitting them psychologically, you're speaking directly to them. 

As humans we are only interested in ourselves.  Yep, okay, big secret… We are all interested

in our own problems and what you’re gonna do is you're going to offer a way for them

to achieve their desires, to overcome their fears, to overcome their pain, overcome their

problem and get past the things that are keeping them up at night, that they're constantly

thinking about and that they're constantly worrying about.

So that is a three step method for you to create awesome presentation content. 

Make sure you take those and apply those to your next presentation. 

If you have any questions, then please feel free to leave a comment below or you can also

contact us at presentationexpressions@gmail.com.  Thank you very much, talk to you again soon. 

Bye-bye.