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  • Hey It’s Carl Kwan here, so  in this video I’m going to talk about an easy three step

  • method to awesome presentation content and I'm going to talk about that right after this

  • So why is this so important to youNow, one thing really critical for you to

  • remember is that people do not want to listen to your presentation because they have a lot

  • of better things to doFor example, they got to work, they got to

  • do Facebook, Twitter, Email, whateverthey're distracted

  • And by them listening to you, they're hoping to get some kind of value from you

  • So you have to make sure you give it to them so that they pay attention, remember what

  • you said and take actionSo let's get startedGet a pen and paper

  • and write down the very first thing here. Number one, first of all, write down the goal

  • of your presentationWhat do you want to have happen at the end

  • of the presentationNow this could also be the title or headline

  • for your presentationWhat this does is that it will give you some

  • kind of direction for your presentation and all the other stuff that's to follow in the

  • content creation. Second thing, think about your audience, who

  • they are, what position they are in, what their role is, what their social status is

  • But more importantly think about their desires, their fears, their problems, their pain, things

  • that are keeping them up at night, things that they are constantly thinking about, things

  • that they are worrying aboutThink about what they want to hear and not

  • what you want to sayAnd make sure you write down all of these

  • things on some kind of paper or you can use Evernote like I do.

  • The next thing to do is to go deeper, talk about the consequences they are experiencing

  • because of those desires that they have, because of their fears, because of their problems,

  • their pain, the things that are keeping them up at night, the stuff that they are thinking

  • about and the stuff that they're worrying about.  

  • What are the deeper consequencesWhat are things that are not so obvious to

  • you or maybe even to them that is happening to them because of that situation that they're

  • feeling? Third, your stuffThe points that you want

  • to make related to what they want to hear, ok, write this stuff down

  • Now, how does your stuff relate to the audience’s desires, their pains, their fears, their problem

  • you know, the problemsand the things that are keeping them up at night and of course

  • what they are thinking about and what they're worrying about

  • Write that stuff down and talk about the benefits of what you have, what youre going to talk

  • about, related to your audienceTalk about what will happen to them because

  • of what you are presenting. Now the next part of this is to make sure

  • that you are providing evidence and examples so that you can use those to prove the points

  • that you've made in the prior parts of your presentation

  • And of course you're going to want to talk about some kind of action or take away point

  • or some kind of point for them to rememberNow why does all this work

  • It’s because you're hitting them psychologically, you're speaking directly to them

  • As humans we are only interested in ourselvesYep, okay, big secretWe are all interested

  • in our own problems and what youre gonna do is you're going to offer a way for them

  • to achieve their desires, to overcome their fears, to overcome their pain, overcome their

  • problem and get past the things that are keeping them up at night, that they're constantly

  • thinking about and that they're constantly worrying about.

  • So that is a three step method for you to create awesome presentation content

  • Make sure you take those and apply those to your next presentation

  • If you have any questions, then please feel free to leave a comment below or you can also

  • contact us at presentationexpressions@gmail.comThank you very much, talk to you again soon

  • Bye-bye.

Hey It’s Carl Kwan here, so  in this video I’m going to talk about an easy three step

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驚くべきプレゼンテーションコンテンツへの簡単な3ステップ方法(CC (Easy 3 Step Method To Awesome Presentation Content (CC))

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    Ting に公開 2021 年 01 月 14 日
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