Welcome to Two Minute Tuesday. When it comes to your homepage, it's always really important,

so when you're designing it, keep these five important goals in mind. First thing's first:

Create a solid first impression. Believe it or not, you have less than one second before

visitors make a lot of assumptions about your website, so the sum of all of your parts needs

to lead to a great first impression from all of your visitors. Important goal number two:

Provide a clear focus. There's nothing worse than someone coming to your homepage and having

no idea where their eyes are supposed to go. So give them something very visual to look

at, that way they know (1) what your products are and (2) what your brand's all about. Number

three: Establish credibility. If someone comes to your website and the design doesn't look

good, they're going to question whether or not you're a legitimate website. Make sure

that all of the design elements of your homepage help, and not hurt, your credibility. Number

four: Give users a place to go. Once they understand what your brand is and what you're

selling, you need to get them to go deeper into your website. Have very specific calls

to action and have different places for them to click to different areas of your website.

And last, and definitely not least: Encourage people to dive deeper into your website. Remember,

the goal of your homepage itself is to get people interested enough to dig further into

your website, learn more about you, browse products and buy products. So everything that

you do on that homepage, make sure you're just encouraging people to dive a little bit

deeper. No matter what you're selling or what your brand is like, if you don't have these

five goals in mind when it comes to your homepage design, it's all for naught. Have any questions?

Just leave me a comment in the box below and I'll get right back to you. From me to you,

happy selling!