Welcome to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster

your online success. You've probably heard that ecommerce design is really important

to the success of your online business. But did you know that it can actually make or

break your sales, your profit margins and everything in between? Well, pay close attention

because if you haven't invested in ecommerce design yet, I've got five big reasons why

you should think about it.Reason number one: Perception is reality. It sounds clich\\'e9,

but it's 100% true when it comes to your online business. If someone comes to your website

and it's ugly, they're going to think poorly not just of your website, but of your company

overall. So don't let that first impression go to waste. Along the same lines, number

two: Branding is everything. Your design is directly associated with and actually drives

the direction of your brand. So always make sure that your site design reflects the story

that you want to tell. That way, people perceive you and your customers to be exactly what

you want them to. Number three: Design drives user experience. Put yourself in the shoes

of your customer for a moment. If they come to your website for the first time, how will

they find anything if you have a poorly structured web design? So make sure that you really shepherd

people through the process by giving them specific CTAs and a simple, clean design that

allows them to navigate easily.Number four on our list, believe it or not, is that design

actually impacts your SEO. Keep in mind whenever spiders are coming to your site, they need

to be able to maneuver through it to check out its content. Since your design is closely

tied to your navigation and user experience, that means it's also tied to your SEO. Last

and most importantly, design directly impacts sales. For all the reasons that we've mentioned

above, the entire experience of your site, based on your design, will give them either

a vote of confidence or otherwise when it comes to entering in their credit card information.

So make your site professional, make it easy to use and you will increase sales through

your web design. With these five reasons in mind, it'd be silly not to put extra emphasis

into your ecommerce web design. Remember, here at Volusion we've got free templates,

premium templates and even custom design services to fit your fancy. If you have any questions,

just leave me a comment in the box below and I'll get right back to you. From me to you,

happy selling!