Name: デザイン思考とは何か（2015年 (What is Design Thinking (2015))
Uploaded: 2021-01-14T05:52:44.000Z
Duration: 4 min 21 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

Suppose you are a part of a thriving business.

You need to branch out and find that next big thing.

Or say, you want to change a behavior, like getting people,

a lot of people, to use less energy in their homes.

Design thinking is a powerful tool to tackle the unknown.

without a map, without even knowing the destination,

but with the confidence that you'll end up somewhere great.

that captures the five key elements of design thinking.

Daylight was given the challenge of getting kids

in America to move more, to help fight childhood obesity.

The project started with an idea-- provide kids

with a digital music player that has a motion sensor.

Then, give them rewards based on their activity.

But the big question was, would kids really use it?

What could make the experience so compelling

We spent time in their homes and schools across the country.

We listened to them share their motivations, habits, delights,

The research included kids in the mainstream, but also

incredibly active kids and the very sedentary.

are really good at giving a voice to problems

that those in the middle might feel, but have a harder

We captured our observations on hundreds of Post-it notes

and laid them all out to make sense of what we learned.

Using informed intuition, we look for patterns

Daniel said, I get bored with solo video games;

it's the multi-player ones that keep me coming back.

I'm running because I want to talk to people.

These quotes, along with others, revealed

would help us get to a successful concept.

Facilitate social interaction at all times.

We asked ourselves how-might-we questions,

to bridge the gap from design principles to specific ideas

and then, quickly turn the best of them into rough prototypes.

Building physical devices out of simple cardboard

with paper and pencil allowed us to learn quickly.

With each prototype, we tweaked and evolved the concept.

We brought digital and physical models to kids,

The concept evolved until we got to a compelling solution.

Before Fitbit and Apple Watch we developed an activity tracker

that gave kids a portal to an online world

where they could share and celebrate their real world accomplishments

In a six-month clinical trial, the impact

is a powerful tool to reveal new ways of thinking and doing.

What in your world could benefit from design thinking?