字幕表 動画を再生する 英語字幕をプリント [music playing] Suppose you are a part of a thriving business. You need to branch out and find that next big thing. Or say, you want to change a behavior, like getting people, a lot of people, to use less energy in their homes. How would you go about it? Design thinking is a powerful tool to tackle the unknown. It's a means of going on an expedition without a map, without even knowing the destination, but with the confidence that you'll end up somewhere great. Let's make it tangible, with an example that captures the five key elements of design thinking. Daylight was given the challenge of getting kids in America to move more, to help fight childhood obesity. The project started with an idea-- provide kids with a digital music player that has a motion sensor. Then, give them rewards based on their activity. But the big question was, would kids really use it? What could make the experience so compelling that they would use it long enough to see the health benefits? Learn from people. We began by talking with kids. We spent time in their homes and schools across the country. We listened to them share their motivations, habits, delights, and frustrations. The research included kids in the mainstream, but also incredibly active kids and the very sedentary. It turns out that those at the extremes are really good at giving a voice to problems that those in the middle might feel, but have a harder time putting their finger on. Find patterns. We captured our observations on hundreds of Post-it notes and laid them all out to make sense of what we learned. Using informed intuition, we look for patterns that pointed to opportunities. Daniel said, I get bored with solo video games; it's the multi-player ones that keep me coming back. Meg said, I don't listen to music when I'm running because I want to talk to people. Define design principles. These quotes, along with others, revealed one of the design principles that would help us get to a successful concept. Facilitate social interaction at all times. Many such design principles emerged. Together, they form the guidepost of an experience that we felt confident would resonate with kids. Make tangible. We asked ourselves how-might-we questions, to bridge the gap from design principles to specific ideas and then, quickly turn the best of them into rough prototypes. Iterate relentlessly. Building physical devices out of simple cardboard and mocking up digital experiences with paper and pencil allowed us to learn quickly. With each prototype, we tweaked and evolved the concept. We brought digital and physical models to kids, to listen and learn. The concept evolved until we got to a compelling solution. What we ended up with was a new product category. Before Fitbit and Apple Watch we developed an activity tracker that gave kids a portal to an online world where they could share and celebrate their real world accomplishments with each other and their families. In a six-month clinical trial, the impact was a 59% increase in physical activity. Learn from people. Find patterns. Define design principles. Make tangible. Iterate relentlessly. Whatever the challenge, design thinking is a powerful tool to reveal new ways of thinking and doing. and doing. What in your world could benefit from design thinking?
B1 中級 米 デザイン思考とは何か(2015年 (What is Design Thinking (2015)) 403 44 dawning_chen に公開 2021 年 01 月 14 日 シェア シェア 保存 報告 動画の中の単語