they'd achieved eight billion video views a day.

動画が一日80億回再生される

That's really impressive,

すごい数字だが その動画のうち

until you learn

1000個に725個は盗まれたものだ

that in the first quarter of 2015

合計は170億再生になる

725

動画がユーチューブから

of the 1000 most-viewed videos on Facebook

フェイスブックに流れている

were stolen,

フェイスブックはズル賢い

amassing a total of 17 billion views.

自社の動画を優遇して表示している

Sites and content aggregators

ユーザーにより長く

steal videos from YouTube

留まっていてほしいからだろう

to go viral on Facebook.

良いビジネスモデルだ

These videos go viral

再生数もどうか

because Facebook is cheating.

３秒再生すると数にカウントされる

They rig their algorithms so that videos uploaded into their player

ゆっくりスクロールしたら

are preferred to YouTube links,

自動再生でその数に入る

because users

結果どうなるか

should be kept as long as possible on the site

ユーチューブと比べると

so Facebook can show them

その視聴時間は相当短いようだ

as many ads as possible.

それでも彼らは誇らしげであるが

This is after all their business model.

本当の問題は"フリーブーティング"

But it also changes when it comes to views

動画の盗難だ

a view is counted after three seconds

動画の優遇により

even if the video is muted.

盗まれた方が好まれる

which means because of autoplay

これが増えてきた

if you scroll through your timeline slow enough,

私たちの前回の動画は

you are counted as a viewer.

盗まれた方は14万回シェアされたが

That means engagement is terrible,

オリジナルの方は10万回に留まった

compared to Youtube views,

もっとひどい例も

Facebook views plummet

この陽気なユーチューバーの動画は

after a few seconds

1700万再生あるが

because most views are not real.

盗まれた方はフェイスブック上で

But large numbers are impressive,

最終的に8600万回再生された

so Facebook keeps pretending.

広告料はどこへやら

While this forced virality is weird

盗難による市場が拡大してきている

the real problem is the so called the "Freebooting"

クリエイターには悪い状況だ

the stealing of videos.

盗まれた方が人気になったとしても

Since Facebook prefers its own player,

作者に利益は入らない

stolen videos reach way more people than the original.

良いものには創造性 時間 愛が要る

Lately, this has happened to us more and more often.

私たちの動画は１本100時間かかる

The most recent example

たくさんの視聴者と

amassed 3.2 million views

広告料に支えられている

and 140,000 shares

patreonの支援も不可欠なものだった

in 2 days while our old post

報酬は趣味を仕事に変えるものだ

just reached 100,000 people and got shared 1000 times

ユーチューブには対策があり

Other creators are hit even harder,

盗難の問題は大きくない

SmarterEveryDay's videos get stolen constantly

もっともその仕組みにも

getting viewed up to 17 million times.

色々問題はあるのだが

But even this is dwarfed by examples like

一方フェイスブックは

Tyrese Gibson

何も問題ないかのように見せている

A singer who steals viral videos

問題はある

like this one with 86 milli-

現在の著作権対応はこんな感じだ

on views on his Facebook page. He adds

１. ファンが違反を教えてくれる

a link to buy his music too.

作者自身が違反を探すのは

He's not alone in this, a whole group of people

もはや不可能に近い

have built their online presence around stea-

２. フェイスブック 規約で検索する

ling other people's work.

その方が早い

This is really bad for i-

３. 長い報告書に記入する

ndependent creators. Contrary to p-

４. 違反動画が伸びるのを見守る

opular belief, stolen content gives creators clo-

５. フェイスブックが削除する

se to no exposure at all.

だが視聴者の99％はすでに見た後だ

Only the thief and Facebook profit

違反者へのお咎めはなし

from this.

これがクリエイターの現状であり

Quality content takes a lot of crea-

報酬は戦いの成果に思えてくる

tivity, time and love.

フェイスブックは変わると言う

In our case, a single video

だが依然として削除には数日かかり

literally takes hundreds of hours to make.

利益配分の動きもない

Even we, with more than a million subscri-

フェイスブックは味方には見えない

bers are dependent on the ads and exposure.

彼らは盗品動画帝国を作り

Without ads, and the support of our generous patrons, we could not make videos.

クリエイターを無視している

For a small creator, a viral video can be the difference between a career and a hobby.

大企業のすることではないだろう

On YouTube, this kind of theft is not a problem, because they have major safeguards that protect content from being stolen.

動画をアップした人に

Although the Content ID system is far from perfect, especially for film critics and gamers.

広告料が入る今の仕組みは

Facebook, on the other hand, pretends everything is fine and constantly announces once milestone after the other.

この現状では問題だ

But things are not fine! Let's look at the process of claiming your copyright on Facebook in the last year.

メディアも試行錯誤中だが

One: get an e-mail or tweet from a fan, who gives you a direct link to your video.

クリエイターへの配慮は見られない

It's not possible to search for videos yourself; you depend on luck to find your stolen videos.

視聴者も力になれる

Two: search for 'Facebook copyright infringement' on Google, because it's actually faster this way.

違反動画を見たら

Three: fill out an annoyingly large contact form.

元動画のリンクを貼ろう

Four: watch the views on your stolen videos rise.

そして作者にそのことを知らせよう

Five: Facebook finally pulls the video.

この動画をシェアするのもいい

Conveniently, the video has already raised 99% of all the views it will ever get.

願いは一つだ

The thief doesn't have to fear any negative consequences at all.

ネットが無料で素敵であってほしい

This is what succesful creators have to deal with constantly.

フェイスブックもいつか

And on top of losing out on terms of exposure and money, it just feels like a violation to be treated like that.

味方になるだろう

In a recent announcement, Facebook announced they want to change.

詳細は下のリンクの記事もおすすめ

But it's hard to take them seriously when it still takes days for a stolen viral video to be taken down,

私たちが生き残るべきだと思う人は

and Facebook does not share the profits made from it.

patreonで是非ご支援を

At this point, Facebook is not a partner creators look forward to working with.

Subtitles by the Amara.org community

They've built their video empire on stolen content, and disregard for original content creators.

This is absolutely unacceptable for a corporation worth billions of dollars.

Facebook is already testing various models to give the uploaders a part of the ad revenue.

Which, with the current state of playing, is troubling.

Right now, this is mainly being tested with big video companies,

but as creators, we don't like we're being asked or taken into consideration by the giant business Facebook.

What can you, as a viewer, to do help here?

If you spot stolen content on Facebook,

make a comment linking to the original content.

Alert the original creator, because only then they can file a copyright report.

Share this video, or the one done by SmarterEveryDay.

We all want the same thing: a free internet as a basis for creativity, community and great stuff.

We sincerely hope Facebook will soon become a partner instead of an obstacle to this goal.

For more in-depth information, we recommend this article by Hank Green.

And if you want to support us in our endeavour to survive in the world of online video and make more videos,

you can do so on Patreon.com.