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  • To people living outside of Asia, Japan can often seem like a bit of an effort to actually get to

  • After all a 3 week trip to Japan for a family of four could probably bankrupt a sultan

  • So it's the case of many people who want to come to Japan, but they just need that final push to get here

  • So today I want to give you 5 reasons to come to Japan

  • And who knows sometime in the near future your pale jet-lagged face may pass through the gates here

  • at Narita Airport

  • Let's Vitamin!

  • Japanese Marketing is something I often feel is overlooked

  • Because regardless of whether it's Tv Commercials, products or billboards

  • They offer a great insight into the Japanese way of thinking

  • and surround every minute of every day of your time in Japan

  • After all, having just arrived in Tokyo and strained your neck

  • looking after billions of billboards dotted across the Tokyo skyline

  • You'll stumble down a street and have your ears assaulted by more commercials

  • And then you will crash out in your Hotel room

  • switch on the TV and be confronted by an advert

  • for a USB stick with superior lighter functionality

  • Now drugs are very much illegal in Japan

  • But to be honest, commercials like this more than make up for that

  • This feeling of positivity that Japanese marketing sprays out

  • like a utopian fountain

  • Just the other day I went to the convenient store to buy some Red Bull

  • and just some salted potato chips and came back

  • with a can of Samuride

  • and a pack of Happy Happy Chicken Potato Chips

  • Literally pronounced in Japanese, Happy Chicken

  • Now in the UK we don't have Happy Chicken flavored Potato Chips

  • We don't have Happy Chicken flavored at all

  • We just have Chicken Flavor

  • Ambiguous Chicken

  • But I feel happy that before the chicken met its demise

  • it was nonetheless a Happy Chicken

  • and so I feel good about myself when I eat them

  • But because most products in Japan have some English written on them

  • Even though they are marketed to the 98% of the population who are Japanese

  • many of whom don't speak English

  • You get a neverending supply of fantasticly named products

  • For example Pocari Sweat, the energy sports drink

  • or the Green Tea called The Pungency

  • But this extends to bands as well

  • who use English because they think it sounds cool

  • After all just the other day I walked past a poster for a rap concert

  • being headlined by Trailers Trash

  • and with supporting acts from High-Bridge

  • and Brownshit

  • I'll probably avoid that album artwork

  • It's not something you want to see

  • Karaoke probably doesn't require an introduction

  • if you're one of these people who dream of

  • singing in front of drunken cheering Japanese salarymen

  • Then your dreams are absolutely achievable

  • And if like me you're interested in either 80's music or linguistics

  • you'll find unique interpretations of English songs can actually lead to the discovery

  • of new languages and new dialects

  • And if you listen really closely you can sometimes hear conspiracy theories about Lebanon

  • But they provide the perfect atmosphere for the culmination of a drunken night out

  • The only thing you need to be careful of

  • is who you take with you. Otherwise, this happens:

  • Now in most parts of the world

  • to sing at this level would be considered a crime agaisnt humanity

  • but in Japan, everybody sings, everybody gets involved

  • and everybody has fun, unfortunately

  • So if you are in Japan even just for a few days you can have a good time

  • with friends or random people at Karaoke

  • and if you are in a Major city, there are also Themed-Bars, for example:

  • Capcom Themed Bar

  • the Lockup, where you actually get lockedup in a cell through the duration of your meal

  • and my personal favorite: Robot Restaurant

  • where for 45 minutes you sit in a chair and question your own sanity

  • where 6 million women riding a variety of vehicles

  • race around this tiny room and dangle from a mind-fuck merry-go-round mounted to the roof

  • or the ceiling and they go round and round

  • and make your brain just crash

  • but for all the right reasons

  • Wow look at that!

  • It's a brand new Burger King!

  • Japan has been known to suffer from Galapagos Effect

  • where products and customs are developed independant from the rest of the world

  • and this has led to many of Japan's unique Product aimed specifically at a domestic market

  • For example over 10 years ago Japanese mobile phones were the first to have television and cameras built in

  • And Japan has a whole different type of car called the K-Car

  • specifically designed for narrower roads and shorter distances

  • Fast-food companies as well have some pretty cool variants specifically for Japanese people

  • Such as the McDonald's Premium Burgers wrapped up like iPods

  • or the KFC Premium Christmas Menu

  • where despite the cost of about 7000 yens

  • its still the most popular time of the year for KFC in Japan

  • Even holidays like Valentine's Day have subtle cultural differences

  • For example, on February the 14th for Valentine's Day

  • Girls give boys presents and then a month later

  • on a day called White Day, on March 14th

  • the boys return the gift to the girl

  • Happy White Day!

  • And it's said that the returning gift from the boy should be about three times the value

  • Or as I like to think of it

  • Three times the disappointment

  • Post-it notes!

  • So what you can do on the Post-it note, you can write

  • anything you want, then, when you're done

  • you can stick it!

  • Good British boyfriend!

  • No! Fucking British boyfriend!

  • There are also many opportunities to be at one with the animals

  • If you like Cats there are Cat Cafes of course

  • Cat windows

  • and even a Cat Island

  • where you can be overwhelmed by hundreds of friendly cats

  • Careful!!

  • And wonder what the hells going on

  • Ooooh not my coat!

  • And then in Nara, the ancient capital of Japan

  • there are deers who will walk up to you

  • and bow for food

  • And it's a beautiful thing

  • But if they don't get what they want, they will fuck you up

  • And will eat your face

  • So if you like cats or deers

  • This is the place to be!

  • To the eyes of Japanese people, a lot of foreign food

  • particularly British food

  • is considered worst than rabbies

  • and when you see the craftsmenship, precision and discipline

  • that goes into making traditional Japanese dishes

  • such as sushi or ramen

  • you see why!

  • And it is no surprise that last year

  • Japanese food was given Unesco World Heritage Status

  • In fact if you've never been to Japan

  • you may've never had real Japanese food

  • My own favorite dish is Ramen

  • comes in many flavors

  • it's amazing!

  • Which is of a soup with noodles

  • and usually some meat in and some vegetables

  • and it is amazing!

  • Just be careful as it is dangerously addictive

  • What..do you think......of Japanese culture?

  • It's good!

  • If you ever come to Japan, one thing is guaranteed

  • and that is excellent hospitality

  • Eccentric individuals

  • And the friendliest people you probably ever met

  • And many of my fondest memories are with strangers I met whilst traveling around Japan

  • For example on New Year's Eve back in 2012

  • a friend and I went to Nagano

  • and we had no plans, we didn't know what we were gonna do on NY's Eve

  • Then we went to a SevenEleven and we just got talking with two Japanese guys who were there

  • and they invited us to go with them to various clubs and bars around Nagano

  • and it was a fantastic, a memorable NY's Eve

  • Even if I was bought never-ending quantities of tequila

  • and was violently sick in the nightclub

  • But it also made the start of the year and was one of my fondest memories

  • not the..sick..the other bit

  • And if you come to Japan hopefully you too will return with many stories of the cool people

  • you met with and partied along the way

  • So I hope that convinced you or persuaded you to come to Japan

  • and yeah, look forward to seeing you soon!

  • I'll be waiting right here!

  • I won't!

To people living outside of Asia, Japan can often seem like a bit of an effort to actually get to

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日本への訪問:日本が素晴らしい5つの理由 (Visiting Japan: 5 Reasons Why It'll Be Awesome)

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    Yummy Japan に公開 2021 年 01 月 14 日
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