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Welcome to the Investors Trading Academy event of the week. Each week our staff of educators
tries to introduce you to a person of interest in the financial world. This could be a person
in government or banking or an important investors or trader. In this video we are going to take
a look at Tim Cook, CEO of Apple. In the three years after the death of Steve
Jobs, Mr. Cook, 54, has held his nerve through attacks from activist investors and a loss
of faith among some that Apple could succeed without its late founder. This year has seen
Apple’s chief step out of the shadows of his predecessor and imprint the company with
his own set of values and priorities: bringing in fresh blood, changing how it manages its
cash pile, opening Apple up to greater collaboration and focusing more on social issues.
Financial Times has recently named Cook at the “person of the year” and Global Finance
has named him one of “the 50 most influential people” in 2014.
In a recent interview Tim surprised readers when he spoke about his sexuality. Cook said
“While I have never denied my sexuality, I haven’t publicly acknowledged it either,
until now. So let me be clear: I’m proud to be gay, and I consider being gay among
the greatest gifts God has given me.” Tim Cook is the man behind the most valuable
company in the world and major player in design, technology, publishing, Hollywood and music.
In May the company picked up Beats, the headphone and streaming music service, for $3 billion.
The opening weekend for the iPhone 6 in September set a new Apple record, selling 10 million
smartphones in just three days. Born in Alabama on November 1, 1960, Tim Cook
graduated from Auburn University with a bachelor's degree in industrial engineering in 1982,
and went on to earn an M.B.A. from Duke University's Fuqua School of Business in the late '80s.
Following a 12-year career at IBM, in 1994, Cook became a chief operating officer. After
six months at Compaq, Cook left his position and took a job at Apple. In August 2011, Cook
was named Apple's new CEO, taking over the position for former CEO and Apple co-founder
Steve Jobs, who died in October 2011 after a years-long battle with cancer.