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  • Hi, I'm Stan Muller. This is Crash Course and today we begin our miniseries on Intellectual Property

  • Hey, isn't the entire concept of Intellectual Property illegitimate?

  • I mean, how can we justify locking up the world of science and arts so corporations, publishing houses

  • and other gatekeepers can control what we know and what we think!

  • Information wants to be free, man!

  • Hey, me from the past! There's a Stan from the past! This is great!

  • Anyway. I can tell by looking at your vacant and bloodshot eyes that you've been up all night downloading Chumbawamba records over dialogue connection.

  • I remember those days and I remember you desperately trying to cling to any ethos that justified your rampant copyright infringement.

  • That is if you ever participated in such activities. And even if you had participated in said infringing activities,

  • the statute of limitations has likely run out. I don't even know what LimeWire is!

  • I like how this is getting started, because Stan from the past raises some interesting points!

  • There's a good chance that he, and a lot of you watching this video, might think

  • about aspects of Intellectual Property as outdated and pretty much irrelevant. Maybe

  • lots of you don't think of it at all!

  • That line, "Information wants to be free", has been used to argue that current intellectual

  • properly laws are outdated, over-broad and generally awful.

  • The quotation is attributed to Stewart Brand and he said this to a group of computer programmers in 1984.

  • "On the one hand Information wants to be expensive,

  • because it's so valuable. The right information in the right place just changes your life.

  • On the other hand, information wants to be free, because the cost of getting it out is

  • getting lower and lower all the time. So you have these two fighting against each other."

  • The full quote, which you hardly ever hear,

  • actually spells out the major tension between intellectual property and technology quite well.

  • And it did it more than 30 years ago, when the digital age was just beginning. As information

  • technology becomes more and more pervasive and important in our day-to-day lives in the information society

  • , information itself becomes exponentially more important and more valuable.

  • Paradoxically, as our information technology improves, and as our computers and connections

  • get better and faster, and sharing becomes easier, we're less able to control the copying

  • and dissemination of this incredibly valuable information. The law of supply and demand

  • pushes down the information's value. This tension is nothing new.

  • Technology, especially in the context of copyright law, has always presented challenges.

  • Socrates's and Plato's 'Phaedrus' bemoaned the advent of books, arguing that they "will

  • implant forgetfulness in [human beings'] souls; they will cease to exercise memory because

  • they rely on that which is written, calling things to remembrance no longer from within themselves,

  • but by means of external marks."

  • One way that humans have attempted to deal with these new technologies, with varying success , is by passing laws.

  • The scourge of the piano roll was contemplated in the 1909 Copyright Act,

  • the photocopier in 1976, and the Internet was covered in the 1998 Digital Millennium Copyright Act.

  • But we're going to try to avoid this simplified intellectual property versus technology binary.

  • The idea that we have to choose between devaluing the fruits of intellectual talent and labor,

  • or devaluing the revolutionary information sharing capacity of our networks, is wrong-headed.

  • The more interesting and more difficult question is how we can strike a balance; how we can

  • incentivize and promote this revolution in the way we share information, while at the

  • same time incentivizing and promoting the production of creative works and inventions

  • by having respect for the human beings that actually created them.

  • The difference between today's debates and those that took place 100 years ago is that

  • intellectual property pervades our lives more and more every day.

  • This is especially true for anyone viewing this video. I know that about 90% of you view

  • Crash Course in a web browser, so consider the layers of IP in this very YouTube page.

  • A lot of what you're looking at is covered by copyright. This video, for example, is

  • covered as a motion picture work. The website itself is considered a literary work.

  • The Thought Bubble, the theme song, and the video you watched right before this one, all

  • have copyright protection. The software that streams the video is also a literary work.

  • The web browser you're using is most likely registered as a computer program, as is the

  • operating system. Lest you Linux weirdos think that you don't have a copyright on your OS:

  • You do. You're just not enforcing it.

  • Even your comments could be covered by copyright. That haiku you just posted:

  • "Who is this person? What happened to Mr. Green?

  • Dislike. Unsubscribe."

  • That's copyright-able!

  • When you agreed to this (image of YouTube user agreement), you granted YouTube a worldwide,

  • perpetual, non-exclusive license to use your content in any way they see fit.

  • There are also patents in play here. There's proprietary video streaming technology, and

  • many of the components in your computer are patented.

  • But wait! There's more!

  • YouTube is a registered trademark, and if you saw an ad before this video, there was

  • most likely a trademark in there. This is a trademark

  • and under this sticker is an image of a piece of fruit, also a trademark.

  • And behind the camera, our most precious and valuable mark, Mark Olsen. Mark Olsen, everybody!

  • The search algorithm that got you here? That's a trade secret. My appearance in this video,

  • and subsequent marketing of commemorative mugs with my likeness fixed on each one- that

  • implicates my right of publicity.

  • If you're watching this on an iPhone or an Android, there's a whole other world of copyrights

  • and patents that apply.

  • When you start to deconstruct it like this, it's dizzying. But despite all this complexity,

  • most of the time the system moves along with a fluidity that sometimes makes it easy to

  • put it out of your mind. Kind of like the internal functioning of your digestive tract.

  • But it's there. Always there. Gurgling and churning and functioning. Did anybody order lunch?

  • Now most of this fluidity and seamlessness is borne on the back of hundreds or thousands

  • of lawsuits, many of them against Google, thousands of pages of intricately complex

  • contracts, and hundreds of millions of take down notices.

  • The point is that none of us, or very few of us, can go about our daily lives without

  • being impacted by intellectual property. It's only when it hits home, like when you receive

  • a cease-and-desist letter from a trademark attorney for opening a restaurant called Burger Queen,

  • or digital rights management software stops you from listening to your iTunes downloads on your Zune.

  • Maybe your YouTube video gets taken down because of that T-Swizzie song in the background (that's

  • what the kids call Taylor Swift).

  • Maybe you get a letter from your internet service provider, informing you that someone

  • using your account has downloaded every episode of Game of Thrones and that if it keeps up

  • you may be fined or imprisoned- or beheaded! That's when it flares up.

  • Flare up! God, are we still on the digestive tract metaphor? Somebody get me a Tums. Tums,

  • by the way, registered trademark of the GlaxoSmithKline group of companies.

  • Most of us encounter IP only on its borders. We hear horror stories about the motion picture

  • and recording industry suing grandmothers. We watch those unskippable FBI messages warning

  • us about the consequences of copyright infringement, or we complain about paying thousands of dollars

  • per pill for medicine.

  • We tend to encounter intellectual property law in places where we, as users, are basically

  • being told 'no'. And being told 'no' over and over again is irritating, especially when

  • these "no's" don't seem to make any sense. And they're really irritating when they come

  • with threats of fines or imprisonment.

  • So in this course we're going to focus less on enforcement and the "no's" and more on

  • the part of intellectual property that often says 'yes', 'sometimes', 'maybe', 'it is certain',

  • or even 'ask again later'.

  • I'm speaking, of course, of the "Liquid filled die agitator containing a die having raised indicia on the facets thereof",

  • registered as patent US 3119621, which you might know as the Magic 8-Ball.

  • Before we get too far, we should probably define intellectual property. This is going

  • to get pretty abstract, so let's go to the Thought Bubble.

  • The theoretical definition of intellectual property would begin by saying that it is:

  • "Nonphysical property that stems from, is identified as, and whose value is based on

  • an idea or some ideas."

  • There has to be some element of novelty; the thing that we describe as intellectual property

  • can't be commonplace, or generally known, in the society where it's created, at the

  • time that it becomes property. You can't claim that you invented the wheel or that you wrote Moby Dick.

  • Even though the source material for all IP is social -- the inputs are our education, our

  • human interactions, and basically all the sensory data around us that we take in -- the

  • thing that we call 'IP' is the product of us putting together all these social inputs

  • into something that we're gonna call "the idea".

  • "Only the concrete, tangible, or physical embodiments of the idea are protected by intellectual property law."

  • The idea has to be fixed into a form and location in which humans have access to it. That could

  • be a novel, or a logo, or a liquid filled die agitator containing a die having raised indicia on the facets thereof.

  • Thanks, Thought Bubble.

  • So in its purest and best form, IP is the propertization of intellectual effort and talent.

  • In its most corrupt and worst form, intellectual property can be, and has been

  • used by the propertied and powerful to protect concentrated markets and broken business models.

  • At its very worst, it can be used a censorship tool.

  • Intellectual property differs somewhat from real property like cars or houses because

  • it's limited in duration and scope. For example, copyrights last for the life of the author plus 70 years.

  • Copyrighted works can be copied under the fair use exception for certain personal or

  • publicly beneficial uses. Let's say a book reviewer quotes long passages of a novel,

  • then pans the book. It's likely the author of the book wouldn't grant permission for

  • this type of use. But we want to encourage informed public discourse. So there's a good

  • chance it would be found to be a fair use.

  • Patent laws carved out a limited experimental use exception that permits minimal use of

  • a patent for amusement, to satisfy idle curiosity, or for strictly philosophical inquiry. Again,

  • the patent owner probably wouldn't like this, but the law wants to encourage individual tinkering.

  • Both these limitations exist to serve the primary objective of intellectual property:

  • that's to promote the progress of science and useful arts by increasing our stock of knowledge.

  • So in this series, we're going to focus on the 3 main branches of intellectual property:

  • copyrights, patents, and trademarks. We won't have time to get into some of the lesser cousins of the family

  • like trade secrets or the right of publicity, but all of these are included

  • under the umbrella of intellectual property.

  • So in the coming weeks we're going to try to get at some of the nuts and bolt of what intellectual property is,

  • because like it or not, IP is only going to become more and

  • more relevant as our lives become more and more digital.

  • So regardless of what or how you feel about any aspect of IP, it's probably a good idea

  • to have some basic knowledge of it. It doesn't matter if you're a consumer or a creator of protected content or both

  • . Is understanding IP going to help you?

  • You may rely on it. See you next week.

  • Crash Course: Intellectual Property is filmed

  • in the Chad and Stacey Emigholz studio here in sunny Indianapolis, Indiana, and

  • it's made with the help of all of these nice workers for hire.

  • If you'd like to help us make Crash Course in a monetary way that doesn't imply any ownership in the final work,

  • you can subscribe at Patreon, a voluntary subscription service where you can support

  • CrashCourse and help make it free for everyone forever. You can get great perks,

  • but the greatest perk of all is the satisfaction of spreading knowledge. Right? So thanks for watching.

  • We'll see you next week.

Hi, I'm Stan Muller. This is Crash Course and today we begin our miniseries on Intellectual Property

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知的財産入門。クラッシュコース知財1 (Introduction to Intellectual Property: Crash Course IP 1)

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    Jack に公開 2021 年 01 月 14 日
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