It was Adolf Hitler who coined a propaganda technique he called, “The Big Lie,”

arguing that people may be more likely to believe colossal untruths,

because they would not believe that others would have the impudence

to distort the truth so infamously.

So in the "big lie" there is always a certain force of credibility.

The book "Eat Right for Your Type" makes the astounding claim

that people with different blood types should eat different foods.

Type O's are supposed to be like the hunter and eat a lot of meat,

whereas people with type A blood are supposed to eat less.

In one of the world's most prestigious nutrition journals,

a systematic review of the evidence supporting blood type diets was published.

They didn't find any!

Diets based on the ABO blood group system have been promoted over the past decade,

but the evidence to support the effectiveness of such diets

had evidently not been previously assessed in the scientific literature.

Actually, in the Journal of the Norwegian Medical Association

there were a number of papers that came out of a day-long scientific seminar

held by the Norwegian Society for Nutrition.

Hard to believe they even take the time,

but evidently 40,000 copies of the book had been sold in Norway, and so good for them.

They sought to determine “Blood type diets: Visionary Science or Nonsense?"

And they concluded… nonsense!

What was so outrageous is that the blood type diet is promoted

and justified in the book by supposed scientific arguments,

yet the author takes no pains to prove his ideas,

just presenting them simply as facts, taking advantage of people's ignorance of biology.

His arguments sound scientific and he uses lots of big words,

but displays a fundamental misunderstanding of the science,

describing the book's understanding of some basic tenants of blood type biology as absurd.

There should be no doubt that had the author practiced in Norway,

as opposed to Connecticut, he would be in violation of the so-called Quack Law.

The book cites the work of blood type biochemists,

but if you actually ask the actual experts,

as scientists they say, obviously you have to keep an open mind,

but not so open your brains fall out.

"...it must be stated that an ‘open mind’ should not extend to some of the non-scientific literature"

"where there are books on the ABO blood type system of pure fantasy."

The most recent and incredulous of these claims -

individuals of each ABO blood type must subscribe to a particular diet.

I don't know how researchers have the patience to read these popular press books,

but it can lead to an appreciation of the ridiculous aspects

of the many ignorant and preposterous claims.

So, what should the overall assessment of this work be?

The nicest thing you can say about the book is:

“He does have a good imagination!”

Is it any worse than people who believe their fate is determined by the stars, though?

Well, yes, because astrologists aren't telling a third of the population

to go out and eat organ meats.

The diet is not as bad as some.

Positive results reported by some individuals may well be due to

a general improvement in health, diet and lifestyle:

less fat and sugar, more fruits and vegetables, less smoking, more exercise.

Look, anything that gets people to eat fewer doughnuts.

But though this may get lost a bit in translation,

a professor of laboratory medicine at the Norwegian University of Science's analysis

concluded that the author's "learning must be considered junk and without scientific foundation.”

What did the new review find?

They sifted through over a thousand papers that might shed some light on the issue.

None of the studies showed an association

between blood type diets and health-related outcomes.

They conclude that there is currently no evidence

that an adherence to blood type diets will provide health benefits,

despite the substantial presence and perseverance of blood type diets within the health industry.

The author responded to the review on his website,

saying that there's good science behind the blood type diet

just like there was good science behind Einstein’s mathematical calculations,

and that if blood type diets were just tested in the right way,

just like Einstein's E=mc2, he would be vindicated.

complaining that "you don’t see any studies on blood types and nutrition"

because of little interest and available money.

He's sold over 7 million books!

Why doesn't he fund his own studies? That's what the Atkins Corporation did.

And the answer is he has!

In 1996, he wrote, "I am beginning the eighth year of a ten year trial

on reproductive cancers, using the Blood Type Diets."

"By the time I release the results in another 2 years,

I expect to make it scientifically demonstrable that the Blood Type Diet

plays a role in cancer remission."

OK, so that would be 1998, and the results?

Still not released 16 years later.

Clever tactic, though, saying you're just about to publish,

banking that nobody would actually follow up,

so in his sequel he said he was currently conducting

a 12-week randomized, double-blind, controlled trial

implementing the Blood Type Diet to determine its effects

on the outcomes of patients with rheumatoid arthritis.

That was 10 years ago.

As my Norwegian colleagues bemoaned,

"it is difficult not to perceive the whole thing as a crass fraud."