And last year, we accomplished that goal with the iPhone 6, a profound and enduringly beautiful phone

that was the perfect integration of software and hardware. But this year, we're making perfection

even better with the new iPhone 6S, the best iPhone since the original iPhone.

We gave the new iPhone 6S a vibrant 4.7 inch display, which is the same as last year,

but it's still revolutionary. Because we made it. The iPhone 6S has the brand new Apple A8S processor,

which is almost 1.01x as fast as last year's model! And don't worry,

it only uses twice as much battery life as before.

Last year, we added the groundbreaking M8 motion co-processor, which tracked your fitness data and your location.

This year, we decided to remove the M8 processor altogether to make the iPhone 6S even thinner,

but don't worry, you can still track all of your fitness data using the Apple Watch, for only $350 more.

The iPhone has the world's most popular camera,

so we spent a lot of time working on the design of the camera for iPhone 6S.

The iSight rear camera now records full 4K video, but you won't notice the difference when you watch the videos on your iPhone,

so we could just be making this up to get you to buy the iPhone 6S.

The iPhone 6S runs iOS 9, the most advanced mobile operating system yet.

Even though it still doesn't have split screen multitasking, group Facetime calls,

a useful version of Siri, a battery saving mode, homescreen widgets, or any kind of useful customization.

Hey, at least it's not that ugly robot OS… Anyways, with iPhone 6S,

we've taken the time to do the deep engineering to design and develop an entirely new experience for you to enjoy.

Or, to put it in a different way that you common folk will understand

we're selling a new iPhone, so you should go and get one right now.

Because it's not like we're going to release the iPhone 7 next year or anything.