What's interesting is the word hypotheses.

私は仮説という言葉を

I call that a $50 word.

"50ドルの言葉"と呼んでいます

That really sounds pretty important,

重要そうに聞こえるので

and I use it when I teach this class in universities.

大学の講義ではこの言葉を使っています

But you know what?

しかし仮説とは言ってみれば

The word hypotheses is really a fancy word for guesses,

ただの憶測のことです

and if you really think about it when you fill out the business model canvas

完成したビジネスモデル･キャンバスも

all you have is a series of guesses.

憶測の塊にすぎません

That's it. That's all we have is a series of guesses.

ただの憶測を積み上げただけのものです

What's great about the business model canvas is it allowed us to organize

ビジネスモデル･キャンバスの長所は

our thinking not around functional organization like what is sales doing

考えを整理できるところです

or what's marketing doing or what does our spreadsheet say

営業やマーケティングといった機能別の組織や

but just around a series of thoughtful first guesses

財務諸表にとらわれる必要はありません

about who do we think our customers are and what products are we making for them,

顧客は誰か 顧客に何を提供するのか

and how much are we going to charge, and that's great,

いくらで売るのかなどをまとめるのです

and you could sit around all day or all week in your conference room

何日も会議室に座って

figuring out what those are.

熟考するのも悪いことではありません

But the odds are you're probably wrong, but it's a great first starting point,

憶測は大抵の場合 間違っていますが[br]最初の一歩にはなります

but the question is how do we change those guesses into facts?

では憶測をどうやって検証し[br]事実に変えていくのでしょうか