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  • Why did I want to direct a WWDC opening number?

  • Good question.

  • You know, I think I've always been attracted to risk.

  • You know? When I shared my vision for the number, I --

  • you know, they said this is just a developers conference.

  • You know? You don't need to overthink it.

  • But I always feel that my job as a director is to push an idea.

  • What's that?

  • Am I a genius?

  • I don't know.

  • What!

  • >> Hey, David.

  • Are you ready for the walkthrough?

  • >> Yeah.

  • >> Who are you talking to in here?

  • >> No one.

  • >> You were talking to somebody.

  • Unless you were talking to yourself.

  • >> I have been working on this new app called Work Crush.

  • It's for people who have crushes on their workmates and want

  • to know when they are nearby.

  • It's not for me, but -- oh, oh, hi, David.

  • >> Yeah, I thought you were supposed to be guarding my door.

  • >> Which one is your door?

  • >> This is Rick.

  • Rick, look at me.

  • I need you angry in there, Rick.

  • I need you angry, angry, angry!

  • Yeah!

  • >> Did you get that email about my email not working?

  • >> No.

  • >> What? No, no, no.

  • It needs to be more like, you know, Pshhhh!

  • >> Yeah, he means bigger.

  • >> Bigger, bigger, yeah, like developers are on fire!

  • >> Which iPhone do you want

  • for the main character, silver or gold?

  • >> Can I see silver?

  • Okay. Can I see gold?

  • Okay.

  • I can't tell because the reflection

  • of the flame is on it.

  • >> Can you decide this later?

  • >> Yeah, he is right.

  • Let's decide it later.

  • >> We'll take the gold.

  • >> Got to choose a talent for the dating app number.

  • >> Yes. No.

  • Yes. No. Yeah.

  • The pretty one.

  • >> That's you.

  • >> Whoa! Did you do that?

  • >> Yes.

  • >> Oh, my gosh!

  • That's my coffee.

  • >> Yeah.

  • >> Ahhh! Oh, cool.

  • Oh, that's awesome.

  • Did you bring my sugar?

  • Ahhh!

  • Who are these guys?

  • >> The Tim Cook-alikes you asked for.

  • >> Oh, right.

  • You guys are good to get wet; right?

  • >> Hey.

  • >> Hey, you guys are the faces of WWDC.

  • Let's go. Not the real faces.

  • You are the masks that they give you.

  • What's this?

  • >> Goat Simulator.

  • >> Goat Simulator.

  • I am not feeling it.

  • Kill it. Oh, that's an ax.

  • No, no, don't actually kill it.

  • Okay? There he is.

  • Hey.

  • >> David, what have you got me into here?

  • Am I like a Victoria's Secret guy?

  • >> You are an angel investor.

  • You make millions off kids' dreams.

  • >> So I am just a rich guy?

  • >> You are a rich guy.

  • Bring him up.

  • >> Ooh, this harness cuts the circulation off in my legs.

  • >> That's all right, buddy.

  • No worries.

  • >> Let's run it.

  • >> No, I say when we run it.

  • Who is it?

  • Why is he saying my words?

  • >> Run it.

  • >> Thank you.

  • >> So many days of dev time, haven't seen a ray of sunshine.

  • Locked in my coding lair.

  • It's been days since I changed my underwear.

  • My app is in the Store?

  • >> Your app is in the Store.

  • >> From the whiteboard to the App Store

  • because when I code, I'm swift, boy.

  • Yeah, I rule Objective-C, objective one, objective me.

  • See the app, I made that.

  • Download my game, you play that.

  • App of the day, now I'm worldwide.

  • Five stars, now watch me shine.

  • You made the cut.

  • The world is yours.

  • Now that your app is in the Store.

  • This is your break, your time to fly.

  • So raise your hands up and touch the sky.

  • >> What happened?

  • >> The generator's blown.

  • >> Dammit!

  • Can I at least get a work light?

  • >> Rebooting.

  • >> How long until we're up and running?

  • >> I don't know.

  • Maybe 24 hours.

  • >> Well, what am I supposed to do with this?

  • Guys, we go live tomorrow.

  • That's just a bottle of water and a laptop.

  • >> I don't know.

  • I think it's kind of pretty.

  • [Music]

  • >> All right.

  • We'll work with it.

  • [Laughter] I tell you what, though, whoever walks

  • out there better have something pretty incredible to say.

  • >> Yeah, let's just hope he doesn't get booed.

  • >> Either way, we are getting free watches out of it.

  • [Laughter]

  • [Cheers and applause]

  • >> TIM COOK: Good morning!

  • Good morning!

  • Good morning.

  • Good morning.

  • Good morning!

  • Thanks for joining us.

  • And welcome to San Francisco.

  • Welcome to WWDC 2015.

  • Although we may not have any -- thank you --

  • high-flying trapeze acts, we do have a lot of great things

  • to talk about this morning.

  • This developer conference continues to be the epicenter

  • of change for not only Apple, but the industry.

  • This is our 26th WWDC.

  • We have attendees today from over 70 countries,

  • and 80 percent are here for the very first time.

  • [Applause]

  • This is our most global conference ever.

  • And a special shout-out for our 350 scholarship winners.

  • [Cheers and applause]

  • These guys are unbelievable.

  • I spent some time with them yesterday.

  • Our youngest scholarship winner is a 12-year-old girl

  • from New York.

  • She is going to have a fantastic future ahead.

  • [Applause]

  • We've got over a hundred sessions planned for you

  • and over 150 labs so that you can get your hands

  • on our latest technologies.

  • And we've got over a thousand Apple engineers to answer just

  • about any question that you might have.

  • Now, we've got a lot more people that would have liked

  • to have been here this morning, but unfortunately,

  • we just can't fit any more in, as you can tell.

  • And so for the first time,

  • we're not only live streaming the Keynote,

  • but we are live streaming 30 sessions

  • of the conference as well.

  • [Applause]

  • Now, before we get right to the show, I'd like to bring

  • up something that I saw on the news just a few days ago.

  • This is Brandon Moss of the Cleveland Indians,

  • and he hit his 100th career home run last Tuesday.

  • Obviously, it's a huge milestone if you are a baseball player.

  • Not a lot of people do this.

  • And you can imagine how much

  • that ball would mean to him to have it.

  • It turns out the ball was hit into the Indians' bull pen,

  • and his teammates decided to play a bit of a prank on him.

  • They decided to hold it for ransom.

  • And this is the list of things they asked for.

  • [Laughter] Apple Watches, iPads, MacBook Airs, iPhones.

  • It's unbelievable.

  • It's a shopping list for the Apple Store.

  • [Applause]

  • Now, Brandon would have had to raid an Apple Store

  • to get that ball back.

  • That didn't seem quite right to us, and so what we're going

  • to do is we're going to pay the ransom.

  • And I have the ball right here.

  • [Applause]

  • We are giving the ball to Brandon, and we are going

  • to give everything his teammates asked for to them

  • so everybody is happy.

  • So congratulations, Brandon, on a hundred home runs,

  • and good luck on the next hundred.

  • [Applause]

  • Now, we've got a jam-packed morning for you.

  • We are going to get started with OS X.

  • We are bringing a whole bunch

  • of new great capabilities to the Macintosh.

  • And next we've got a great update for iOS,

  • the world's most advanced mobile operating system.

  • And today we're bringing native apps

  • to the Watch with a new version.

  • [Applause]

  • With a new version of the watchOS,

  • which gives the developers even more time

  • to create even greater apps for the Watch

  • that will change the world.

  • Now, all three of these ecosystems together provide

  • incredible opportunities for developers

  • and unbelievable possibilities for users.

  • So we are very excited about this.

  • There's a lot here, and so I am going to dispense

  • with my normal updates other

  • than to tell you everything's going great.

  • [Laughter]

  • [Applause]

  • And I'd like to bring out my friend

  • and colleague Craig Federighi to take you through OS X and iOS.

  • Craig.

  • [Applause]

  • >> CRAIG FEDERIGHI: Good morning!

  • It's fantastic to be with you here at WWDC.

  • The team has been doing some amazing work this year,

  • and I am thrilled to be able to share it with you today.

  • We are going to start with OS X.

  • Now, our current release, Yosemite, is a big, bold,

  • beautiful release with a gorgeous new UI

  • and breakthrough features like Continuity that let you work

  • across your devices like never before.

  • Now, the adoption rate for Yosemite is just incredible.

  • In fact, over 55 percent

  • of active Mac users are running our latest update,

  • and this is just unprecedented in the history of our industry.

  • [Laughter] In fact, Yosemite has the fastest adoption rate

  • for any PC operating system ever.

  • So thank you.

  • [Applause]

  • So for our next big release of OS X, we knew we wanted to build

  • on those strengths of Yosemite

  • with some really great refinements and advances.

  • The only real question, of course, was what to call it.

  • So we had to once again turn to our crack Apple Marketing Team.

  • Now, in typical California fashion, they started

  • with a project kickoff meeting.

  • [Laughter]

  • And then headed immediately into a team building off site.

  • [Laughter]

  • Now, of course they are in their traditional Apple Marketing

  • Free-Bottom Fridays attire.

  • They say it's all part of their process.

  • I am not sure I get it.

  • Ultimately, this didn't yield any names,

  • so they called in a consultant.

  • [Laughter]

  • He told them the answer was to be found within.

  • Not within themselves, but within Yosemite.

  • And so the new name for OS X is OS X El Capitan.

  • [Applause]

  • For El Capitan, we focused in two major areas --