And today's phrase is lack feasibility.

But before we start this, let's do our usual test.

OK, so who is the industry leader in your business?

Is it ABC Company?

CCC Company?

OK.

Good.

Now, so let's go on to lack feasibility.

And again, I like this word because feasibility, it sounds like a real business word.

And I hear many Japanese students use this, like feasibility study.

Or it is feasible.

Or it is not feasible.

But when you put it together with lack,

hmmmm, I think it sounds better.

And many students are afraid to use the word lack

because of the L and R sound, but you don't have to worry

because no one says rack with an R and feasibility together.

It's always lack with an L, lack feasibility so people won't confuse that. OK?

So let's look at what I often hear.

OK, so if I have an idea and I ask someone,

what do you think of this idea?

I often hear this.

Yeah Hika, I think it is good, but it does not have reality.

That sounds really strange.

It does not have reality.

You know, it's not realistic is OK, But reality? Hmmm.

I can understand the meaning, but it's not very natural.

So this is what we could say, OK.

So if I say what do you think of this idea?

You can say, it's good, but it lacks feasibility.

And I'll be like woah, OK, he knows, he knows.

Yes, let's look at the pronunciation.

It's good with a pause.

and but it's not but it but butit

It's good but it lacks feasibility.

Do you want to try that? OK.

It's good, but it lacks feasibility.

OK, so let me ask you, what do you think of this idea?

OK, wow, he used a big word.

OK, like this.

So, for homework, tell me an idea, it's kind of strange homework, but

tell me an idea that lacks feasibility.

OK so, this is not a good idea. You've gotta give me a bad idea.

For example,

I don't know. We will lower our prices not fifty percent, not sixty percent

but a hundred and twenty percent.

OK, so we pay for you to.

It doesn't make sense, right? So that's an idea that lacks feasibility.

So try to think of a bad idea like this.

OK. so we'll see you next time. Thank you.