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  • Jeff. Thank you, Tina. Thank you. Hello, everyone. How are you doing?

  • Great. Awesome, awesome. I want to start with taking you back to my

  • senior year in high school a long time ago.

  • And I was playing in a football game.

  • It was the seventh game of my senior year.

  • We had lost every single game of my junior year.

  • We lost the first six games in my senior year.

  • And I was a very mediocre football player on a really lousy team.

  • And it was late in the game,

  • in this particular game I actually had a pretty good game.

  • I caught a touchdown pass and I'd caught a couple of other passes,

  • so I was having a pretty good game and we were actually within

  • kind of striking distance of potentially winning the game.

  • And as we were on the opponent's 10-yard line

  • and as the quarterback rolled out,

  • I was in the end zone and I happened to be open,

  • but the quarterback didn't see me.

  • And I had to split-second decide,

  • so I raised my hand and let the quarterback know that I was open

  • or should I - and thereby take the chance that he throws me the ball

  • and I drop the ball and become the goat or should I not

  • raise my hand and let the quarterback have his chances,

  • if he gets in the end zone. And my decision it felt like an eternity

  • in that split-second of my calculus.

  • And I ended up making a decision that's kind of haunted me,

  • but then formatively changed me for years.

  • I made the decision not to raise my hand.

  • And the quarterback didn't see me,

  • he ended up getting tackled and we ended up losing.

  • And I struggled with that so much afterwards because

  • what really was the reality of what it was,

  • I was more afraid of failing than I was afraid

  • of being mediocre at that time in my life.

  • I didn't have enough confidence in myself to really step

  • out there and appreciate what I really could do.

  • It was only later that I had learned that I had more fear about

  • being mediocre than I did about failing which is ultimately what

  • pushed me over the entrepreneurial cliff, if you will.

  • The second one that I want to mention is failing at

  • my - getting my lifeguard certificate when I was 16.

  • And I thought I studied, I thought I did the practical exams;

  • I thought I did all that, but I failed miserably on both.

  • I failed on the practical exam and I failed on the test.

  • And for years, again,

  • I agonized over how can I fail a lifeguarding test?

  • How could I do something to fail something like that?

  • But when I realized what it did for me it was one of

  • those formative moments that it taught me the rest

  • of my life that I better out-prepare everything.

  • So today, I'm not necessarily the sharpest

  • guy intellectually in the room,

  • but I will outwork anyone in the room.

  • And I learned that kind of a secret to a successful 40-hour work week

  • is to work 80 and that's just how I can - that's just how I can do it.

  • I also learned the value of networking.

  • I got a pretty good job out of graduate school because

  • I went to a pretty good graduate school.

  • I went to a pretty good graduate school because

  • I had a pretty good job before that.

  • I got a pretty good job before that because

  • I got a pretty good internship.

  • I got a pretty good internship because I was involved in

  • the accounting society at my school and I hosted different

  • firms to come into town to meet with the students.

  • And as they were coming in to meet with the students,

  • I realized that, hey, I can network with this people and I can

  • maybe do something good for myself.

  • And I did that and it kind of helped.

  • And the value of networking is just so important,

  • particularly at a younger age.

  • I will give you one other example of the value of networking.

  • How many of you've heard of the economist, Jeffrey Sachs?

  • So most people have heard of him.

  • You're far ahead of me, I didn't know who he was five years ago.

  • But as I started on my quest to learn about

  • poverty alleviation in extreme poverty,

  • I kept stumbling across his name when I was

  • Googling around and doing web surfing.

  • And one night I decided - one night I found his e-mail on one

  • of the blogs I was reading and I thought what the heck,

  • I'm going to e-mail this guy, who probably will never respond,

  • but I'm going to try.

  • So, I e-mailed him at 11 o'clock at night,

  • got back over the next morning at 7:00 a.m.,

  • there was an e-mail from Jeffrey Sachs and it said,

  • hey, Jeff, nice to meet you, if you can call me at 10:10,

  • call me and I'd love to talk with you.

  • So I decided between 7:00 and 10:00, I better research who he was,

  • and thankfully, I hadn't done it the night before

  • I probably never would've emailed him.

  • And I got on the phone with him at 10:10 that morning

  • and we had a nice 20-minute conversation.

  • He invited me to New York to meet with him and he said,

  • I'm sorry, Jeff, I got to go,

  • I've got the President of Malawi in my office.

  • And I thought, jeez, I really felt awestruck.

  • And my point is you may call it e-mail stalking,

  • but I do it all with time.

  • I do it with LinkedIn, I do it with e-mail,

  • I probably emailed 10 people a week that I don't know

  • and probably nine of them don't respond.

  • But the one that responds tends to sometimes open

  • a door and sometimes we don't want to do that,

  • but I would really encourage you to kind of push yourself

  • out of your comfort zone and try doing that kind of thing.

  • I wanted to give you a little bit of my experience.

  • I think its relevant and talking about commercial entrepreneurship

  • and social entrepreneurship and I spent four years in

  • public accounting at Ernst & Young,

  • where I really learned what a CPA really means.

  • It means cut, paste, and attach.

  • And that was about the extent of my - I knew

  • I didn't want to be an accountant forever,

  • but I felt like it was a great language of business to really learn.

  • And now I spent 12 years involved in a

  • middle market kind of no name company.

  • And sometimes I think we get our brains,

  • we want to go work for the big consulting firm,

  • or a big investment bank or the big brand or whatever and

  • in reality sometimes the middle market-type companies,

  • you can get really great experience just

  • by working in a middle market business.

  • This was about a $300 million or $400 million business and I was

  • able to move around or move - I think I moved 10 times in 10 years

  • and I was able to move around and get lots of different general management

  • experience and it was really a great experience for me.

  • But towards my - the end of my late 30s,

  • I began to really think I want to go off on my own and I want

  • to take that entrepreneurial plunge, I want to do that.

  • My wife, who is a Mediterranean, and first generation American,

  • has the risk tolerance of Richard Branson.

  • So she is always pushing, pushing, pushing, to kind of do that,

  • but I grew up kind of Midwestern-ish and I had a very risk averse,

  • somewhat risk averse profile. But I knew I kind of wanted to do that.

  • I knew I want to do that and I felt like I was standing on a high board

  • blindfolded wondering if there was water in the pool beneath me.

  • Knowing that I want to take that plunge,

  • but I just can't quite take that plunge because

  • I wasn't sure if there was water in the pool.

  • And then to make matters worse,

  • my mom piled on and she wanted me to do it.

  • And then when your mom wants you to do something,

  • you know maybe it's a bad idea, right?

  • Because I remember when I played high school football,

  • we lost a game 42 to nothing and I had

  • a horrible game and I came into the house,

  • and she said, well, I thought you played good, honey.

  • So, I just wasn't quite there,

  • but I was - one night I was channel surfing late and I came across

  • an interview and there was an interviewer who was going around,

  • he was interviewing about 10 people, senior citizens.

  • And he was asking them what did they wish

  • they've done differently in their careers?

  • Every single one of those people said they

  • wish they've taken more business risk.

  • They wish they had kind of put it out there a little bit further.

  • And the last thing you want to do is get

  • to that stage in your life and feel like,

  • jeez, if only I had kind of taken that shot.

  • I'd much rather take the shot and be able to look back and say,

  • hey, I took the shot, it didn't work, but I took the shot,

  • I gave it everything I got.

  • And I realized at that time that I had switched my paradigm from that

  • high school football example of being more afraid of failing.

  • Now I was more afraid of being mediocre than I was of failing.

  • So I worked out a deal with my employer to leave and I spent three

  • months basically working with them on a transition plan,

  • I was running a $200 million business and I worked out