そこで、今回のGet Google Readyのレッスンでは、Google広告のアカウントを正しい方法で構成し、整理する方法をご紹介します。
Oneofthebiggestissues I seewithGoogleAdscampaignswhen I'm goingthroughanddoingreviewsofaccountsisthat I canseethatjustpeopletendtohave a bitof a slapstickapproachtotheirGoogleAdsaccounts.
Andwhat I meanbythatisthattheyhearthatit's a goodideatodosearch, sotheyrun a searchcampaign, andthentheyhearthatsomeoneelsesaystodoperformancemax, sotheydoperformancemax.
Now, becausethisissuchanimportanttopic, whatwearegonnadoiswe'regonnamoveintoanextendedscreenshare, because I'vepreparedsometeachingslidesforyousothat I cantakeyouthroughthiscontentinthemostclearestwaypossible.
Andtimeandtimeagain, I seeaccountswherecampaignsareeitherusedthewrongway, sothey'renotusedintheintentionthatGooglehasdesignedit, andthey'rejustnotsuitablefortheirbusiness.
Sooncewe'vebuiltonhowyoucantargetyourGoogleAdscampaignsandalsothedifferenttypesofGoogleAdscampaignsyoucanuse, anotherparadigmthat I usewhenitcomestosettingupmyGoogleAdsaccountsandhow I structurethemis I thinkofcampaignsinfourdifferenttypes.
Sounfortunately, afteryou'veestablished a brandforyourself, youwillgetsomeotherpeoplethatwillcomeinandtryandmoveinonyourbrand, andthat's whereyoufind a lotofthetime a brandedcampaignis a necessaryevil.
They'retryingtobringanoldschoolparadigmto a newtypeofparadigmforGoogleAds, whichisthatratherthanyougivingGoogletargetingoptions, you'regivingGooglerecommendations.
Andthereasonforwhy I usethatisbecauseifwe'recominginto a salesorpromotionalperiod, whatwedon't wanttodoisjustrampupthebudgetonouralwaysoncampaignsandthenloseallmomentumwhenwecomeoutofit.
I'veseentimeandtimeagainwherepeoplespend 12 monthsbuildingupreallyhighlysuccessfulalwaysoncampaignsandthentheyruinitbecausetheytriplethebudgetordosomethingsillylikethatin a weekfor a promotionandthentheycan't gettheperformanceback.