Either way, the science behind the so-called winner effect is fascinating and scary. Here's why.

いずれにせよ、いわゆる勝者効果の背後にある科学は魅力的で恐ろしい。その理由は以下の通りだ。

So in a study, they let two mice fight against each other or compete for territory. They drug mouse B so that mouse A is pretty much guaranteed to win. The next fight, they don't drug mouse B, but mouse A still wins with a much higher probability. Because it had more confidence, more testosterone, more wins under its belt. Long story short, this is a vicious cycle that shows up everywhere in life. The more you win, the more likely you are to keep winning.

そこである研究では、2匹のマウスを互いに戦わせたり、縄張りを争わせたりする。マウスBに薬物を投与し、マウスAが勝つようにする。次の戦いでは、マウスBに薬物を投与しなかったが、それでもマウスAがはるかに高い確率で勝利した。なぜなら、Aマウスの方がより自信があり、よりテストステロンが多く、より多くの勝利を収めているからだ。要するに、これは人生においてどこにでも見られる悪循環なのだ。勝てば勝つほど、勝ち続ける確率は高くなる。

You see this with rich people who keep getting richer because their wealth compounds. With every success an entrepreneur has, they become more confident, attract better people to work for them, it's easier to build the next billion-dollar empire. We see the same thing in athletes. And even their fans' testosterone increases after a win, even though they didn't do anything. They just got drunk on the sidelines. Men who have a lot of love interest from women become more attractive because of the existing love interest. Winning a competition improves your biochemistry and cognitive abilities to win again. But on the flip side, if things aren't working out, you feel stuck, full of self-doubt, feel like you're losing, you're more likely to lose, which makes you feel worse, which makes things even harder. So the way I think about the winner effect for me is you're either on an upward spiral or a downward spiral. How much positive or negative momentum do you currently have in your life? This is the fifth video in our 90-day goal series. And it's a good time to reflect and see what spiral we're on. Because regardless of the results that we got this year, we can tap into the winner effect at will with just a few simple tweaks. And my uncle, Andrew Huberman, also shared a very good tool to do that. Science, let's do it. This year, I've noticed that I've built up some negative momentum. So last year, 2022, my channel blew up and I got hundreds of thousands of subscribers in a year. But this year,

これは、富が複利効果を発揮するため、より金持ちになり続ける金持ちを見ればわかる。起業家は成功するたびに自信を持ち、より優秀な人材を集め、次の10億ドル帝国を築くことが容易になる。アスリートにも同じことが言える。そして、何もしていないにもかかわらず、勝利の後にはファンのテストステロンまでもが増加する。彼らはただサイドラインで酔っ払っていただけなのだ。女性から多くの恋愛感情を持たれている男性は、既存の恋愛感情のおかげでより魅力的になる。競争に勝つと、生化学的、認知的能力が向上し、また勝てるようになる。しかし裏

I've only grown by a fraction of it. I almost went bankrupt. And I went from having a team to parting ways with everyone. And meanwhile, it feels like every other creator is growing exponentially. You can see throughout different times and areas of my life how the results that

私はまだほんのわずかしか成長していない。ほとんど倒産寸前だった。そして、チームを持っていたのが、みんなと別れることになった。その一方で、他のクリエイターたちは指数関数的に成長しているように感じる。私の人生のさまざまな時期や領域を通して、その結果がどのように変化してきたかを知ることができる。

I got and the feeling of winning affected my ability to continue to win. Now, here's the exciting part. No matter what results you get, even if you have no track record of winning, the winner effect is all about perception. And this is deeper than just about a book with some interesting studies and a cool concept. It's about developing a healthy relationship with results.

私が得たもの、そして勝利の感覚は、勝ち続ける能力に影響を与えた。さて、ここからがエキサイティングなところだ。どんな結果を出そうとも、たとえ優勝の実績がなくても、勝者効果は知覚がすべてなのだ。そしてこれは、単に興味深い研究やクールなコンセプトの本というだけではありません。それは、結果と健全な関係を築くことなのだ。

How do you feel about the results that you got this year? When I'm in this negative spiral,

今年の結果をどう感じていますか？負のスパイラルに陥っているとき、

I realize that I tend to forget all the wins that I've had until then. But what's really helped me is just remembering past wins. You know, bathe in it. Take a bath in it. And it's so easy to discount them where that wasn't a big deal. That doesn't really count. That's what everyone does.

それまでの勝利を忘れてしまいがちだと自覚している。でも、本当に役立っているのは、過去の勝利を思い出すことなんだ。それを浴びるんだ。浴びるんだ。そして、それが大したことではなかったと割り引くのはとても簡単だ。それは本当に重要じゃない。それは誰もがやっていることだ。

It doesn't make it not a win. Maybe you're like, I've done literally nothing in my life. When you look up the word mediocrity, it literally has a picture of me in it. Then just start celebrating tiny wins that you've had. A lot of people were like, no, but what if you don't have any successes? Like, how do you get started? Did you get dressed this morning? Did you get in front of the computer? It's smaller evidence, but you have enough evidence to make the claim that you can do this. Here's the thing. Winning is subjective. Your brain doesn't know the difference between what actually happened and what you think happened. For example, in a recent community call, one of our members, Max, shared that he actually hit his goal for the 90 days, which was get three clients. But it doesn't feel really like a success because I don't feel like I had much control over this result. Because he was trying direct outreach and they just came from different sources. And he wasn't really proud. He felt a bit defeated, even though he's hit his goal. For example, you could lose a boxing match, but still be like, yo, I survived four rounds. Look at these shots that I gave him. Boom, boom, bam, bam. You could get rejected by that hot saucy person that you've been eyeing for so long and go, they must think I'm out of their league of legends. And then you go back to your basement. I don't know. It's all subjective. So the first way to tap into that upward spiral is by building the muscle of acknowledging your wins, even if you have to dig for them. A great habit I found is just writing down three wins at the end of the day.

だからといって、それが勝利でないことにはならない。もしかしたらあなたは、私は人生で文字通り何もしていない、と思っているかもしれない。平凡という言葉を調べると、文字通り私の写真が載っている。それなら、自分が手にした小さな勝利を祝えばいい。でも、もし成功体験がなかったら？どうやって始めるの？今朝、服を着た？コンピューターの前に立ったか？それは小さな証拠だが、あなたはこれができると主張するのに十分な証拠を持っている。こういうことだ。勝利は主観的なものだ。あなたの脳は、実際に起こったことと、あなたが考えていること

It's simply repetition until your brain builds the neural connections that then make it automatic.

脳が神経接続を構築し、それが自動化されるまで繰り返すだけだ。

But wait, there is great danger if you do this wrong. It could destroy your life, your family, your country, the universe. Because celebrating the wrong wins can actually be demotivating.

だが待ってほしい、もしこれを間違えば大きな危険がある。あなたの人生、家族、国、宇宙を破壊しかねない。間違った勝利を祝うことは、実際にやる気を失わせることになりかねないからだ。

So I asked my biological uncle, Andrew Huberman, about this. And some of you mentioned, wow, I didn't know he's your uncle. Well, of course he is. And I also did interview him. Many people probably believe that if you tell a child or an adult that they're really good at something, that it would bolster their motivation to engage in that activity. It does not. In fact, the exact opposite happens. A paper from Dr. Carol Dweck, as well as her colleague, Claudia Mueller. They essentially gave feedback that was linked up with a child's intelligence, telling kid they're smart, they're talented, or they gave them what was called effort feedback. You tried really hard on that problem. It was great the way that you applied effort. When they were then later offered problem sets that were either challenging or were of the sort that they knew they could perform well on. First of all, the kids that got the intelligence-based feedback, when they encounter challenges, they are likely to go with the least amount of challenge so that they can continue to get the praise that they had received previously about being smart or talented.

そこで私は、実の叔父であるアンドリュー・フーベルマンにこのことを尋ねてみた。すると何人かの人が、へえ、おじさんなんだ。もちろんそうだよ。彼にもインタビューしたんだ。おそらく多くの人は、子どもや大人に「あなたは本当に優秀だ」と言えば、その活動に取り組む意欲が高まると信じている。しかしそうではない。実際には、正反対のことが起こる。キャロル・ドウェック博士とその同僚であるクラウディア・ミューラーの論文がある。彼らは基本的に、子供の知能と連動したフィードバックを与え、「あなたは賢い」「あなたは才能がある」と言った

Whereas the kids that got feedback about their strong effort, more often than not, they picked the harder problems that stood to teach them more. And guess what? The kids that are rewarded for effort and that continue to pick harder problems outperform the kids that are given the intelligence praise and feedback by a large margin. As we all give ourselves feedback, rewarding yourself for effort is the best way to improve performance. This is where I realized I have not had a great relationship with results. For example, the last two videos on my channel pretty much had the same amount of work and effort put into them. One of them got 15 times the result in terms of views, and it is a bit demotivating. But I got way more direct messages from friends and from viewers that they really love this one. So which one is more of a win? A healthy relationship with results is all about falling in love with the process and the things you control. There's probably a caveat to the whole rewarding effort thing as well because I know friends who only want to pursue something if it's really hard, if it's really difficult, even though they could get the same result with a workout that doesn't break their legs. But I think it's about defining for yourself what makes this a win that is in my control so that I can reward myself for taking the right actions. Let's be honest, is there ever a point where it's good or productive to feel like you failed or lost? I don't think so. Maybe if you did a really big oopsie, like maybe you used your baby as a projectile weapon in a Roman civil war, that could be seen as an L. But apart from that, what if you either celebrated a win or you celebrated learning a lesson? Which is the cliche of I either win or I learn, but I guess it's how you maintain the feeling of progress and winning. This next one

一方、頑張ったというフィードバックを受けた子供たちは、より多くのことを学べる難しい問題を選ぶことが多かった。そしてどうなったと思う？努力に報いられ、より難しい問題を選び続けた子供たちは、知性に関する賞賛やフィードバックを受けた子供たちに大差をつけて勝っているのだ。誰もが自分にフィードバックするように、努力に報いることがパフォーマンスを向上させる最善の方法なのだ。ここで私は、自分が結果とあまり良い関係を築けていないことに気づいた。例えば、私のチャンネルの最後の2つの動画は、ほとんど同じ仕事量と労力を費やした

I found very eye-opening, like my morning alarm when I get out of bed and I eat a haram. The month you were born in plays a significant role in how well you'll perform in sports. Here's why. This is a normal distribution of births and these are the birth months of professional football players.

ベッドから起き上がるときの朝の目覚ましとか、ハラムを食べるとか、とても目からウロコでした。生まれた月が、スポーツでの成績に大きく影響する。その理由はこうだ。これは出生数の正規分布で、プロサッカー選手の誕生月である。

For the Americans watching, when I say football, I mean the sport where you actually use your foot.

見ているアメリカ人のために言っておくと、フットボールとは実際に足を使うスポーツのことだ。

Why were they all born earlier in the year? Because this is the cutoff. If you're born earlier, you're put into a different age bracket. And as a kid, when you're 9 to 12 months older than all the other ones, that makes a big difference. You're bigger, you're stronger, you're maybe less dumb,

なぜ全員が早生まれなのか？これがカットオフだからだ。早生まれだと年齢層が違う。そして子供の頃、他の選手より9カ月から12カ月年上だと、大きな違いが生まれる。体が大きくなり、力が強くなり、頭が悪くなくなる、

I don't know. And therefore, these kids have an easier time, they do better initially, they get more time playing, they get the ball passed more often to them, and it's a repeating cycle that again is the winner effect. And then even into adulthood, when they become professionals, it's because they started out with early wins. I sucked at football even though I played it for a long time. I was put in a team of bullies that were more than a year older than me, and on top of that, guess which month I was born in. Look how easy it would be to break those tiny little legs.

私は知らない。だから、そういう子供たちは楽な時間を過ごし、最初はうまくいき、プレーする時間が長くなり、ボールの受け渡しも多くなり、それが繰り返される。そして、大人になってからも、彼らがプロになったとしても、それは早い段階から勝っていたからなのだ。私はサッカーを長くやっていたにもかかわらず、下手だった。一回り以上年上のいじめっ子のチームに入れられ、おまけに何月生まれだと思う？その小さな小さな足を折るのは簡単だろう。

I mentioned this in a previous video that was about learning. Tim Ferriss shared that in order to learn something fast and really well, you have to have early wins. It increases dopamine, testosterone, confidence, and then you're more motivated to practice more, you have more resilience, and you basically get the effects of the winner effect. Most meaningful things are difficult to learn, so you want some of that uninformed optimism that keeps you going through the tough times. A common story we hear from people is that they have failed for years before they succeeded. For example, you have people like Gary Vee saying that he was eating sh** for 10 years. And yes, he was. He also had positive reinforcements early on from his mom and his dad and maybe other people around him. And he's a master at counting wins, loving the process, and that allowed him to stick to entrepreneurship and get him to where he is now. Same thing with Mr. Beast. Mr. Beast was uploading for years, but most people don't know that his first video actually went viral. It was like some random Minecraft one, and that probably spiked his confidence and his dopamine to the point where he was like,

以前、学習についてのビデオでこのことに触れた。ティム・フェリスは、何かを早く、本当に上手に学ぶためには、早い段階で勝つことが必要だと話しています。そうすれば、ドーパミン、テストステロン、自信が高まり、もっと練習しようという意欲が湧き、回復力が増し、基本的に勝者効果の効果を得ることができる。ほとんどの有意義なことは学ぶのが難しいので、辛い時期を乗り越え続けるための、根拠のない楽観主義が欲しいものだ。私たちが人からよく聞く話は、成功する前に何年も失敗してきたというものだ。例えば、ゲーリー・ヴィーのような人は、

I need to get this again. So long story short, big goals can be daunting. So start with easy early wins and stack them from there. If you're depressed and you're stuck in a rut, just getting out of bed before noon and taking a shower is a big win. And just build it from there. Or maybe as part of your morning routine, arm wrestle a five-year-old. Get that early win. Sucks for the five-year-old, you'll send him down a lifelong spiral of failure, but well, someone's gonna lose, right? Next up, let me know if this sounds familiar to you. I'm gonna get these five things done today, but you only get three things done, and you push the remaining two a day forward. And you keep doing this until you have accumulated this slog of tasks. And with time, you tell yourself, today I'm really gonna get everything done. But in the back of your mind, there's that little voice that says, let's be real here. Not gonna happen. Whenever you make a commitment to a challenge, a to-do list, a friend of yours, and you don't keep it, you lose trust in yourself and your word. Trust in your own word is the most important relationship you have. When you can't trust your own word and commitment, you're in trouble. How much do you currently trust your own word? When you declare something, is it set in stone or are there always excuses that come up later? Think about people that you know in your life. There's a clear difference between people who keep their word and those who don't. As the famous quote goes, the quality of your life is in direct proportion to the quality of your relationship. Oh, man.

またこれを手に入れる必要がある。要するに、大きな目標を達成するのは大変なことなのだ。だから、簡単な初期の勝利から始めて、そこから積み重ねていこう。落ち込んでマンネリに陥っているなら、昼前にベッドを出てシャワーを浴びるだけでも大きな勝利だ。そこから積み重ねていけばいい。あるいは、朝の日課として5歳児と腕相撲をするとか。早くから勝利を手にするのだ。5歳児にとっては最悪だ。一生失敗のスパイラルに巻き込まれることになる。次に、これがあなたの身に覚えがあるかどうか教えてほしい。私は今日、この5つのことを終わらせるつ

How much you stick to or keep your word in your commitments.

どれだけ約束を守るか。

The primary purpose of something like the Driven 30 Challenge or 75 Hard, not to build a healthy lifestyle, although that's a nice bonus, but so that you can do something that sucks and is challenging and regain trust in your word and commitments. The next one is going to be a weird point that I'm trying to make, but stick with me here. Imagine this. It's the year 2842. Dimension

Driven 30 Challengeや75 Hardのようなものの第一の目的は、健康的なライフスタイルを構築することではなく、それはいいオマケではあるが、何か最悪で挑戦的なことをやって、自分の言葉や約束に対する信頼を取り戻すことである。次は、私が言おうとしている奇妙なポイントになりますが、ここでお付き合いください。想像してみてほしい。西暦2842年。次元

C39. In a world where infertility forces humanity to generate people in labs and Nebula Noodle is born in a mature body, brain, and consciousness, he has no memories or life experience and has to learn how things work, societal norms, how to eat, and in his weekly check-in with his integration doctor, he shares. Doctor, something terrible happened. Yesterday, I was eating all this food and this morning, I just had this urge to, and it just came out. And the doctor goes, oh, you made your first stink. What is wrong with me? Why is this happening? Oh, no, that's normal. We all do that. It's so gross. It happens like once a day, usually. But doctor, how can this be normal? It's actually something you can look forward to. It's a silly story. I know. How did I come up with it?

C39.不妊症の人類が研究所で人間を生成せざるを得ない世界で、ネビュラ・ヌードルは成熟した身体と脳と意識を持って生まれるが、記憶も人生経験もなく、物事の仕組みや社会規範、食事の仕方などを学ばなければならない。週に一度、統合医との診察で、彼はこう話す。先生、大変なことが起きました。昨日、食べ物を食べまくっていたんだけど、今朝、どうしても食べたくなって、出てきちゃったんだ。医者は、ああ、初めて悪臭を放ったね、と言った。私のどこが悪いの？なんでこんなことが起こるんだ？いや、それが普通なんだ。みんなそうなんだ。と

Where in our own lives are we doing that? Where we make a stink, we think it's bad, there's something wrong with us, but it's completely normal, and we just need to adjust our expectations. I've heard so many people say, you know what, I've tried meditation, but I just couldn't stop thinking, so it's not for me. But you're expecting to be enlightened instantly, which usually takes, what, 30 years? Of course you're going to think that's normal, and meditation is just really, really hard for everyone. And you may have actually crushed it.

私たちは自分の生活のどこでそうしているだろうか？それは悪いことで、自分には何か問題があると思い込んでいるところだ。瞑想をやってみたけど、どうしても思考が止まらなかった。でも、あなたは即座に悟りを開くことを期待している。もちろんそれが普通だと思うだろうし、瞑想は誰にとっても本当に本当に難しいものなんだ。瞑想は誰にとっても本当に本当に難しいものなんだ。

Same thing with people who put out 10 YouTube videos, and in total, they have 500 views. But that's actually amazing. You're winning, but you think you're losing because your expectations are off. I've mentioned this before somewhere. A lot of problems are only problems because we think they're problems. In other words, oftentimes, we think we're losing, when in reality, we just have to adjust our expectations. And my buddy, Rhian Doris, who was in a second latest video, adjusted my expectations. It's tough because I've been going through a little bit of this as well. The circular sort of rhythm of progression can be painful, you know. The thing I try to remind myself of is that it's like it's a spiral, not a circle. So it feels circular because you come around. Yeah, exactly, but it actually spirals upward. So all these cringy motivational posters, they make sense, except for this one, maybe. What is, what, how did he, what? This final one, I believe, is the most powerful way to tap into the winner effect as well. It's used by Olympic athletes, the U.S.

YouTubeの動画を10本出して、合計で500回再生される人も同じ。でも、それって実はすごいことなんだ。勝っているのに、負けていると思っているのは、自分の予想が外れているからだ。前にもどこかで話したことがある。多くの問題は、私たちが問題だと思うから問題なのだ。言い換えれば、多くの場合、私たちは負けていると思っているが、実際は期待値を調整すればいいだけなのだ。そして、私の相棒であるリアン・ドリスは、2本目の最新ビデオで私の期待値を調整してくれた。私も同じような経験をしたことがあるから、つらいわ。円環のよう

military. The Navy SEALs we trained with taught us this one as one of the four pillars of mental toughness. And I would say it's the most important practice that I was lucky to learn about when I was at my lowest and I had to achieve what felt impossible at the time. I told the full story a while back on my channel. When I was 20 years old, I was forced to leave Australia because my visa had expired. And I'd been there for a year. I had found a girlfriend, but I promised her to make it back. But the only way I found was to build a business so I could make money online and come back on a tourist visa. And it seemed impossible at the time. I was absolutely clueless about everything and I felt defeated right from the beginning. But I read about visualization and every day I would visualize myself making it back to Australia with so much emotional intensity. And

ミリタリー。一緒に訓練を受けたネイビーシールズは、メンタルタフネスの4つの柱の1つとして、この1つを教えてくれた。そして、私が最も落ち込んでいたとき、当時不可能だと感じていたことを達成しなければならなかったときに、幸運にも学ぶことができた最も重要な練習だと言える。しばらく前に、私のチャンネルでその全貌を話したことがある。20歳のとき、ビザの期限が切れてオーストラリアを離れることになった。オーストラリアには1年いた。ガールフレンドができたけど、必ず戻ってくると約束した。でも、僕が見つけた唯一の方法は、オンラ

I brainwashed myself to the point where I would have recurring dreams of being back in Sydney,

私は自分を洗脳し、シドニーに戻る夢を繰り返し見るようになった、

Australia, reunited with my friends there, tears of joy streaming down my face. And then I would wake up in the middle of the night and notice my face was actually wet because I was crying in my sleep. Again, your brain doesn't know much of a difference between what's real and what's imagined. And visualizing this positive future again and again had ignited a certainty inside of me that I shouldn't have had, but now I did. And I saw possibilities and opportunities open up that

オーストラリアで友人たちと再会し、喜びの涙を流した。そして夜中に目を覚ますと、寝ながら泣いていたので顔が濡れていることに気づく。繰り返すが、脳は現実と想像の区別がつかない。そして、このポジティブな未来を何度も何度もイメージすることで、私の中にあったはずのない確信に火がついた。そして、可能性とチャンスが広がっていくのが見えた。

I couldn't even see before. I'm not talking about some spiritual law of attraction new age stuff here. It creates certainty and confidence where there isn't any confidence yet, which allows you to move forward and get the results that then confirm the confidence that you had in the first place. Everything I've ever visualized repeatedly and deliberately has come true. And I stopped doing it. And I don't know why. If you visualized and celebrated your future wins now, how would you feel? And if you carried that energy into your business or your career, your dating, your relationships, would you show up differently? I hope some of this was useful for you so you can build a healthy relationship with results and get on that upward spiral. Thanks for watching.

以前は見ることさえできなかった。私はここで、スピリチュアルな引き寄せの法則の話をしているのではない。まだ自信のないところに確信と自信を生み出すことで、前に進むことができ、最初に抱いた自信を裏付ける結果を得ることができるのだ。私がこれまで繰り返し意図的に思い描いたことは、すべて実現した。そして私はそれをやめた。その理由はわからない。もし今、未来の勝利をイメージして祝福したら、あなたはどう感じるだろうか？そして、そのエネルギーをビジネスやキャリア、デート、人間関係に持ち込んだら、あなたは違った姿を見せられるだ

See you in the next one.

また次の試合で会おう。