Ahyes, I rememberthestoryofCharlieBucket, thepoorkidwhoseluckturnsaroundwhenhewins a goldentickettothelocalchocolatefactory. Thefactoryisrunbythemysterious
Nowifthatstorysoundsfamiliar, thenmaybe, as a kid, healsodreamedoftastingchocolatefor a living. Inthisprogramme, we'llbemeeting a real-lifeWillyWonka – someonewhosejobinvolvesexactlythat – inventingandtastingchocolatebars. Andasusual, we'llbelearningsomeusefulnewvocabularytoo.
HellaAnttilahasthekindofjobmostpeoplecanonlydreamof. HellaisheadofresearchanddevelopmentatFaeser, a confectionerycompanyinFinlandwhichhasbeenmakingandsellingchocolateforover 130 years. Hellaisresponsibleforbuyingthecocoabeansusedtomakechocolateandcomingupwithideasfornewchocolateproductstosell.
Thatwouldbe a dream! Butofcourse, yougetthedifferentinformationfromdifferentsourcesaroundtheworld. So I thinkthereis a brilliantamountofideas. Thenitisjustthat, OK, whenistherighttimetoactuallydevelopandlaunch a certaintypeofproduct, whenthereislike a consumerdemand?
I thinkthoseflopsareasimportantastheproductswhicharegaininggreatsalesbecauseyoualwayslearn.
そのような失敗も、大きな売上を獲得している商品と同じくらい重要だと思う。
Helladescribesherchocolatemakerjobas a dream – somethingthatyouwanttohappenverymuchbutisnotverylikelyto. ButinHella's case, herdreamcametrue.
ヘラはチョコレート職人の仕事を夢のようなものだと言う。しかし、ヘラの場合は夢が実現した。
Aftertheyinvent a newchocolatebar, Hella's teamcarefullychoosethebesttimetolaunchittointroducethenewproducttothepublic. Usuallythisonlyhappenswhenthereisenoughconsumerdemand – a measurementofhowmuchcustomerswanttobuysomethingbasedonfactorslikeitspriceandavailability.
Ifconsumerdemandisstrong, Faserstartstoadvertiseandpromotetheirnewchocolatebarbeforeithitstheshelves – anidiommeaningthatitbecomesavailableforpeopletobuyintheshops. Thenit's just a questionofwaitingtoseeifpeoplegofororchoosethenewproduct.
SomeofHella's biggestsuccesseshavebeenherblueberrytruffleandtheheart-shapedgeishabarsheinvented. Butsometimesthenewchocolatebarshethinksupis a flop – completelyunsuccessfulor a failure.