Youhavetobeabletotranslatethatintoactionsforittobe a greatstrategy.
素晴らしい戦略であるためには、それを行動に移さなければならない。
Planningdoesnothavetohaveanysuchcoherence, andittypicallyiswhatpeopleinmanufacturingwant, thefewthingstheywanttobuild a newplant, andthemarketingpeoplewanttolaunch a newbrand, andthetalentpeoplewanttohiremorepeople.
A strategy, ontheotherhand, specifiesanoutcome, a competitiveoutcomethatyouwishtoachieve, whichinvolvescustomerswantingyourproductorserviceenoughthattheywillbuyenoughofittomaketheprofitabilitythatyou'd liketomake.
Becauseithad a wayofwinning, itgotbiggerandthenbiggerandthenbiggerandthenbiggerandbiggerandbiggerandbiggeruntilitfliesthemostpassengerseatmilesinAmerica.