MarkwelcometoyourfirstSIGGRAPHHowdoyouseethetheadvancesofgenerativeAIadmetatodayandhowdoyouapplyittoeitherenhanceyouroperationsorIntroducenewcapabilitiesthatyou'reofferingwithgenerativeAI I thinkwe'regonnaquicklymoveintothezonewhereNotonlyisisthemajorityofthecontentthatyouseetodayonInstagramYou'rejustrecommendedtoyoufromkindofstuffthat's outthereintheworldthatmatchesyourinterestsandwhetherornotyoufollowThepeople I thinkinthefuture a lotofthisstuffisgoingtobeCreatedwiththesetoolstosomeofthatisgoingtobecreatorsusingthetoolstocreatenewcontentSomeofit I thinkeventuallyisgoingtobecontent.
That's eithercreatedontheflyforyouOrororkindofpulledtogetherandsynthesizedthroughdifferentthingsthatareoutthereSo I kindofdreamofonedayLikeyoucanalmostimagineallofFacebookorInstagrambeingyouknowLike a singleAImodelthathasunifiedallthesedifferentcontenttypesandsystemstogetherThatactuallyhavedifferentobjectivesoverdifferenttimeframes, right?
You'vebeenbuildingGPUinfrastructurerunningtheselargerecommendersystemsfor a longtimeNowyou'renowyou'reslowonitactuallygettingtoGPUs.
あなたは長い間、こうした大規模なレコメンダー・システムを実行するGPUインフラを構築してきました。
Yeah, I wastryingtobenice I know.
ああ、親切のつもりだったんだ。
Well, telleverybodyaboutthecreatorAIandAIstudiothat's gonnaenableyoutodothatYeah, soweactually I meanthisissomethingthatwe'reyouknow, we'vetalkedaboutit a bitButwe'rerollingitout a lotwidertodayYouknow a lotofourvisionisthat I don't thinkthatthere's justgonnabelikeoneAImodel, right?
クリエイターAIと、それを可能にするAIスタジオについて、みんなに教えてほしい。
I mean, thisissomethingthatsomeoftheothercompaniesintheindustryThey'relike, youknow, it's likethey'rebuildinglikeonecentralagentandandyeahWe'llhavethemedAIassistantthatyoucanusebut a lotofourvisionisthatWewanttoempowerallthepeoplewhouseourproductstobasicallycreateagentsforthemselvesSowhetherthat's youknow, allthemanymanymillionsofcreatorsthatareontheplatformoryouknowhundredsofmillionsofsmallbusinessesweeventuallywanttojustbeabletopullinallyourcontentandveryquicklystandup a businessagentandBeabletointeractwithyourcustomersandyouknowdosalesandcustomersupportandallthatTheonethatwe'rethatwe'rejuststartingtorolloutmorenowisWecallitAIstudioanditbasicallyis a setoftoolsthateventuallyisgonnamakeitsothateverycreatorcanbuildSortofanAIversionofthemselvesAssortofanagentoranassistantthatthattheircommunitycaninteractwithThere's kindof a fundamentalissueherewherethere's there's justnotenoughhoursintheday, right?
It's likeifyou'reifyou're a creatoryouwanttoengagemorewithyourcommunityButyouyou'reconstrainedontimeandsimilarlyyourcommunitywantstoengagewithyouButit's tough.
I mean, there's there's justthere's a limitedtimetodothatSothenextbestthingisisallowingpeopletobasicallycreateTheseartifacts, right?
だから、次善の策は、基本的にこれらの人工物を作ることができるようにすることなんだ。
It's um, it's sortofit's anagent, butit's youtrainittokindofonyourmaterialTorepresentyouinthewaythatyouwant I thinkitit's it's a verykindofcreativeendeavoralmostlike a like a pieceofartorcontentthatyou'reputtingoutThereandno, it's it's meveryclearthatit's notengagingwiththecreatorthemselvesBut I thinkit'llbeanotherinterestingwayjustlikehowcreatorsputoutcontentonontheseSocialsystemstobeabletohaveagentsthatdothatOneoftheinterestingusecasesthatwe'reseeingispeoplekindofusingtheseagentsforsupportThiswasonethingthatthatwas a littlebitsurprisingtomeisoneofthetopusecasesformetaAIalreadyisPeoplebasicallyusingittoroleplaydifficultsocialSituationsthatthey'regonnabeinsowhetherit's a professionalsituation.
It's like, allright I wanttoaskmymanagerlikehowdo I get a promotionorraiseor I'm havingthisfightwithmyfriendor I'm HavingthisdifficultsituationwithmygirlfriendLikehowlikehowcanthisconversationgoandbasicallyhaving a like a completely?
judgment-freeZonewhereyoucanbasicallyroleplaythatandseehowtheconversationwillgoandandgetfeedbackonitBut a lotofpeopletheydon't justwanttointeractwiththesamekindofyouknowagentwhetherit's metaAIorchatGPTOrwhateveritisthateveryoneelseisusingtheywanttokindofcreatetheirownthingsSothellamasisgenuinelyimportantWebuiltthisconcepttocallanAIfactoryAIfoundryarounditsothatwecanhelpeverybodybuildYouknow a lotofpeopletheytheytheyhave a desiretoBuildAIandit's veryimportantforthemtoowntheAIbecauseoncetheyputthatintotheirtheirflywheeltheirdataflywheelThat's howtheircompany's institutionalknowledgeisencodedandembeddedintoanAISotheycan't affordtohavetheAIflywheelthedataflywheelthatexperienceflywheelsomewhereelseSoandthensoopensourceallowsthemtodothatButtheytheydon't reallyknowhowtoturnthiswholethingintoanAIandsowecreatedthisthingcalledanAIfoundryweprovidethetoolingweprovidetheexpertisellamaTechnologywehavetheabilitytohelpthemturnthiswholethingIntoanAIserviceandandthenwhenwhenwe'redonewiththatTheytakeittheyownitwetheoutputofitswhatwecall a NIMandthisNIMthisthisneuralmicroandvideoinferencemicroserviceTheyjustdownloadittheytakeitandtheyrunitanywheretheylikeincludingon-premandwehave a wholeecosystemofpartnersFromOEMsthatcanruntheNIMstoGSIslikeAccenturethatthatwe'vetrainedandworkwithtocreatellamabasedNIMsandandandPipelinesandandnowwe'rewe'reoffhelpingenterprisesallovertheworlddothis.
I mean, it's reallyquiteanexcitingthingIt's reallyalltriggeredoffofthellamaopensourcingthetheRay-BanmetaglassYourvisionforforbringingAIintothevirtualworldisreallyinterestingtellusaboutthatYeah, well, okay a lottounpackinthereThesegmentanythingmodelthatyou'retalkingaboutWe'reactuallypresenting I thinkthenextversionofthathereatSIGGRAPHsegmentanything, tooAnditisitnowworks.
ItworkswithHerewegoItworksinvideonowaswell, I thinktheseareactuallycattlefrommyranchinKauaiBytheway, thesearewhatthey'recalleddeliciousdeliciousdeliciousmarksThereyougoYeah, anothernexttimewedosomarkmarkcameovertomyhouseandwemadePhillycheesesteaktogethernexttimeYou'rebringingthetimeyoudid I wasmoreof a sous-chefthefuneffectsWillbeabletobemadewiththisandbecauseit'llbeopen a lotofmoreseriousapplicationsacrosstheindustry, tooSo, youknow, I meanscientistsusethisstufftoyouknowstudylikecoralreefsandnaturalhabitatsandinkindofevolutionoflandscapesandthingslikethat, but I meanit's a beingabletodothisinvideoandhaving a be a zeroshotandbeabletokindofinteractwithitandtellitwhatyouwanttotrackisIt's it's it's prettycoolresearch.
I thinkwhatyou'regonnaendupwithisIt's just a wholeseriesofdifferentpotentialglassesproductsatdifferentpricepointswithdifferentlevelsoftechnologyinthemSo I kindofthinkBasedonwhatwe'reseeingnowwiththeRay-Banmetas.
I wouldguessthatdisplaylessAIglassesatlike a $300 pricepointaregoingtobe a reallybigproductthatliketensofmillionsofpeopleorhundredsofmillionsofpeopleeventuallyaregonnahaveYou'regonnahavesuperinteractiveAIthatyou'retalkingtoyeahvisualyouhavevisuallanguageunderstandingthatyoujustshowedYouhavereal-timetranslation.
I hearitinanotherlanguageYeah, thenthedisplayisobviouslygonnabegreat, tooButit's gonnaadd a littlebitofweighttotheglassesandit's gonnamakethemmoreexpensiveSo I thinkfortherewillbe a lotofpeoplewhowantthekindoffullholographicdisplayButtherearealsogonnabe a lotofpeopleforwhomYouknow, theytheywantsomethingthateventuallyisgonnabelikereallythinglassesandsoyouguysknowwhenwhenwhenZuckcallsit h100 hisdatacenterof h100 There's like I thinkyou'recomingupon 600,000 andandthey'rewe'regoodcustomersThat's howyougettheJensen Q&A atSIGGRAPHIt's ladiesandgentlemenMarkZuckerberg, thankyouYou
MarkwelcometoyourfirstSIGGRAPHHowdoyouseethetheadvancesofgenerativeAIadmetatodayandhowdoyouapplyittoeitherenhanceyouroperationsorIntroducenewcapabilitiesthatyou'reofferingwithgenerativeAI I thinkwe'regonnaquicklymoveintothezonewhereNotonlyisisthemajorityofthecontentthatyouseetodayonInstagramYou'rejustrecommendedtoyoufromkindofstuffthat's outthereintheworldthatmatchesyourinterestsandwhetherornotyoufollowThepeople I thinkinthefuture a lotofthisstuffisgoingtobeCreatedwiththesetoolstosomeofthatisgoingtobecreatorsusingthetoolstocreatenewcontentSomeofit I thinkeventuallyisgoingtobecontent.