I need the right idea. I cannot get started until I have the right idea. But the thing is, and what Noah talks about throughout the book, is you don't start a business by first having the right idea and then starting the business. You start a business by deciding to start a business, and then you find a process to come up with the right idea. And really, the core message he's sharing this first chapter, which is why it's called a chapter one, just f*** start, is begin before you are ready. No one feels ready to start a business. Just like I've heard, no one really feels ready to have kids. The timing is never quite right. Similarly, the timing to start a business is never quite right. You have to just start, you have to begin before you're ready. And just to labour this point just a little bit more, there's a nice quote here. Most people overthink first, act later. Every successful entrepreneur, act first, figure it out later. Any analysis ahead of action is purely speculation. You really do not understand something until you've done it.

正しいアイデアが必要だ。正しいアイデアを持つまでは、ビジネスを始めることはできない。しかし、ノアがこの本で語っているように、正しいアイデアを持ってからビジネスを始めるのではないということだ。ビジネスを始めると決めてから、正しいアイデアを思いつくためのプロセスを見つけるのだ。そして、彼がこの第1章で伝えている核心的なメッセージは、それが第1章と呼ばれる所以である。ビジネスを始める準備ができていると感じる人はいない。私が聞いたのと同じように、子供を持つ準備ができている人なんていない。タイミングは決して適切では

Rather than trying to plan your way into the confidence to act, just start acting. And there is a motto that he talks about here, and this is a motto that has really stuck with me since I read the book a couple weeks ago. And that motto is, now, not how. Whenever we think of doing something, we're like, okay, well, I've got this idea for this thing, but like, how do I do it? And, you know, there's this tyranny of how. The how holds us back from doing things. Instead, think, what is the smallest action I can take right now? Even if you don't know what to do about anything, there's probably a small action that you can figure out, that you can just take action on. And then once you've taken action on that, you can then get started with the thing. So honestly, the whole first chapter is a lot of emotional support. Genuinely, like, I've been running my YouTuber

計画的に行動して自信を得ようとするよりも、ただ行動し始めればいい。数週間前にこの本を読んで以来、このモットーは私の心に強く残っている。そのモットーとは、「方法」ではなく「今」である。何かをしようと思うとき、私たちはいつもこう考える。でも、どうすればいいんだろう？どうすればいいのかが、私たちの足かせになる。そうではなく、今自分ができる一番小さな行動は何だろうと考えてみよう。たとえ何をすればいいのかわからなくても、きっと何か小さなアクションがあるはずだ。そして、それを行動に移したら、そのことを始めることができ

Academy for a few years now. We've taught like 5,000 students in it. 95% of students, when it comes to starting YouTube channels, it's not technical things they're struggling with. It's the emotional side of things. They're like, oh, I couldn't possibly make the YouTube videos unless

数年前からアカデミーを開いている。これまで5,000人の生徒を教えてきました。95％の生徒が、YouTubeチャンネルを始めるときに苦労するのは技術的なことではありません。感情的な面です。彼らは、ああ、私にはYouTubeのビデオを作るなんて無理だ、と言うのです。

I have the perfect idea. No one starts making YouTube videos with a perfect idea. Just like no one starts a business with the perfect idea. You decide to start, and then you can figure out the idea second. Now, whatever stage of the business process you're at, you're hopefully making some amount of money, and then you're going to need a place to invest that money. And that is where the sponsor of this video comes in, and that is Trading212. Trading212 is a fantastic app that lets you invest in stocks and shares and funds in a commission-free fashion. They've got a bunch of really good features, which is why I personally use them to manage a portion of my portfolio. So firstly, they've got a great practice mode. If you're new to investing, for example, you can go on the app, and you can make an account for free, and you can invest with fake money, which actually sort of will track how the market's actually performing. And so you can see, would you have made money, or would you have lost money over a certain period of time, had you invested actual real cash? And then once you're ready, you can always switch it from like the fake play video game mode into the actual money mode, which is obviously what I do, because I invest my actual money through Trading212. They also have a really good pies and auto-invest feature. So basically, there's a bunch of like random people who are super into like stock market analysis, and they'll create these pies, where they might be like, you know, this is a pie of stocks, like 30% Apple, 20% Tesla, 10% like, I don't know, Microsoft, 20% Google, all that kind of stuff. And you can browse through these different pies. And you can see how they are currently performing and how they've historically performed. And if you like the idea of a pie, and you kind of agree with what's going on with it, you can actually just copy and paste that asset allocation directly into your account. And you can invest however much money you want in that particular pie. Obviously, for the record, the thing that I do, not financial advice, but generally what most people recommend is to just invest in broad stock market index funds.

私には完璧なアイデアがある。完璧なアイデアでYouTube動画を作り始める人はいない。完璧なアイデアでビジネスを始める人がいないのと同じだ。始めると決めてから、次にアイデアを考えればいい。さて、あなたがビジネスのどの段階にいるにせよ、うまくいけばある程度のお金を稼ぐことができ、そのお金を投資する場所が必要になる。そこでこのビデオのスポンサー、Trading212の出番だ。Trading212は、手数料無料で株式やファンドに投資できる素晴らしいアプリだ。本当に良い機能がたくさんあるので、個人的にはポートフォ

But if you're like me, and you maybe want to play around with some small percentage of your portfolio, then using the pies feature is a great way of dabbling with like individual stock picking in that sense. They've also recently added support for multi currency accounts. So if, for example, you're in the UK, and you want to invest in a US stock market index fund like the

しかし、もしあなたが私のように、自分のポートフォリオのごく一部で遊びたいのであれば、パイ機能を使うことは、その意味で個別銘柄ピッキングのように手を出す素晴らしい方法だ。また、最近多通貨口座のサポートも追加された。例えば、あなたが英国に住んでいて、米国株式市場のインデックス・ファンドに投資したい場合。

S&P 500, like I do, then you won't get hit with the annoying foreign exchange fees. And if you have an invest or an ISA account, then trading 212 also gives you daily interest on your uninvested cash in USD or GBP or euros. They've got more than 23,000 trust pilot reviews with an average rating of over 4.6 stars. So they are very reputable. And like I said, I've been using them for years to manage a portion of my own portfolio. And so if any of that sounds up your street, then do hit the link in the video description. And that will take you to this page where you'll be guided on how to sign up for an account. And if you use that link, you will also get a free share up to the value of 100 pounds. So it's free money, you might as well check out trading 212. And thank you so much trading 212 for sponsoring this video. So now that we've gotten the emotional support side out of the way, that begs the question, what happened the next. And that is where we now come to the customer first approach to building a business.

私のようにS&P500に投資していれば、煩わしい為替手数料を取られることはない。また、投資またはISA口座を持っている場合、trading 212は米ドル、英ポンド、ユーロの未投資現金に毎日利子をつけてくれる。彼らは平均4.6つ星以上の23,000以上の信頼パイロットのレビューを持っています。つまり、非常に評判が良いということだ。そして申し上げたように、私は自分のポートフォリオの一部を管理するために何年も彼らを使ってきた。というわけで、もしこの中のどれかがあなたのお好みに合うようでしたら、ビデオの説明文に

I've interviewed hundreds of entrepreneurs on my podcast, spoken to hundreds more in real life. And all of them basically talk about this idea, this customer first approach, which is that you're not trying to find an idea for a business. Instead, first of all, you're starting with who are the people you would like to serve? Because fundamentally, what a business is a business solves a problem for someone who's willing to pay for that problem to be solved. And the biggest thing that holds back entrepreneurs and has done forever is trying to build something without first verifying that there's actually someone out there willing to pay for the thing. This is the problem that students often have, because students come up with great ideas. And it's amazing that I have this idea for this business, and they'll just go and try and build it without first verifying that there are in fact people to pay for it.

私はポッドキャストで何百人もの起業家にインタビューしてきたし、実際に何百人もの起業家と話してきた。その全員が基本的にこの考え方、つまり顧客第一主義について話している。その代わりに、まず第一に、あなたがサービスを提供したい人は誰なのか？というのも、基本的にビジネスとは、その問題を解決するためにお金を払ってくれる人のために問題を解決するものだからだ。そして、起業家の足を引っ張り続けてきた最大の原因は、その問題にお金を払ってくれる人が実際にいるのかどうかを確認することなく、何かを作ろうとすることだ。学生たちは素

Here we go. That's why when it comes to generating business ideas, customers come first before the product or service, even before the idea to build a business, you need someone to sell to. I can't tell you how many times someone has emailed me saying, what do you think of this business idea?

さあ、始めよう。だからこそ、ビジネスのアイデアを生み出すときには、製品やサービスよりもまず顧客が先なのだ。ビジネスを構築するアイデア以前に、売る相手が必要なのだ。このビジネスアイデアをどう思いますか、と何度メールをもらったことか。

I also get those emails. My auto reply, have you asked what the customer thinks? Basically, when you're trying to start a business, the first step is to figure out who are you going to sell to. And that's ideally within your own zone of influence. For example, in my position of being a medical student at university, the people I'm serving are probably the people around me or the parents of the people around me or the people I interact with in hospitals or the people I interact with at the university or the local businesses I interact with. That's like within my zone of influence. The other good thing that this customer should ideally have is money. It is so much easier to create a business where you are targeting people who have money rather than people who don't have money. Again, this is one of the issues with students is that if you're a student, then everyone you know is your age and probably does not have very much money. If it were me and I were a student starting a business, I might be thinking, okay, my friends don't have any money, but who does? Their parents do. Okay. What are the problems that my friends' parents have?

私もそのようなメールを受け取る。私の自動返信は、顧客がどう考えているか聞いたことがありますか？基本的に、ビジネスを始めようとするとき、最初のステップは誰に売るかを考えることだ。そしてそれは、理想的には自分の影響力の範囲内である。例えば、大学で医学生をしている私の立場で言えば、私がサービスを提供する相手は、おそらく私の周りの人たちか、私の周りの人たちの両親か、病院で接する人たちか、大学で接する人たちか、私が接する地元の企業だろう。それは私の影響力の範囲内のようなものだ。もうひとつ、このお客さんが理想的に持っ

Who else has money? Like my college or my university. There's a pot of money I can tap into there. Okay. Now that you've brainstormed who are the sorts of people ideally with money that you'd potentially like to serve, the next step is to brainstorm what are all of the problems that they have. Now, the easiest way to do this is to just go and ask them, what are the things in their life that are really annoying? What are the things that they already pay for? What are the things where they're paying for something, but the thing they're paying for doesn't seem very good. And if you do this enough, you will come up with an infinite list of problems that people have. And the whole world progresses and evolves based on people discovering a problem and then trying to find the solution to that problem. Uber started because someone complained. It was like, oh man, it's really annoying trying to held out a cab and trying to ring the taxi company. And so that's where the idea for Uber comes along. And there's a really good example here. So I love this. There's the founder first approach and then there's the customer first approach.

他に誰がお金を持っていますか？大学とか。そこなら私が使えるお金がある。なるほど。さて、あなたがサービスを提供したいと思うような、理想的にお金を持っている人をブレインストーミングしたところで、次のステップは、その人たちが抱えているあらゆる問題をブレインストーミングすることだ。一番簡単なのは、彼らの生活で本当に困っていることは何なのかを聞いてみることだ。すでに支払っているものは何ですか？何かを買うためにお金を払っているけれど、そのお金があまり良いものだとは思えないものは何か。そうすれば、人々が抱えている問題が

So here we go. Let's say you have an idea for a dog walking out. How would you go about doing it?

さあ、始めよう。犬の散歩のアイデアがあるとしましょう。あなたならどうしますか？

Here's the way most people, most entrepreneurs would do it. One, spend hours at home thinking about the app and coming up with clever names for it. Two, spend a hundred dollars hiring their cousin to draw a cool logo. Three, set up an LLC. Four, watch YouTube videos about apps and programming and business and dogs. Five, consider signing up for a developer bootcamp and quickly realize that coding is hard. Six, buy the domain name for the snazzy website they're going to build. Seven, look into hiring a developer on Upwork and quickly realize it's prohibitively expensive. Eight, give up again. Does that sound familiar? That is founder first. Now let's take the same idea for a dog walking app and let's put it through the customer first perspective.

普通の人、普通の起業家ならこうするだろう。一つは、家で何時間もアプリについて考え、気の利いた名前を思いつく。2、いとこに100ドルかけてかっこいいロゴを描いてもらう。3、LLCを設立する。4、アプリやプログラミングやビジネスや犬についてのYouTubeビデオを見る。5、開発者向けブートキャンプに申し込むことを検討し、コーディングが難しいことをすぐに理解する。6、これから作る洒落たウェブサイトのドメイン名を買う。7、Upworkで開発者を雇うことを検討するが、法外に高いことにすぐに気づく。8、またあきらめる

One, call or text three people right now who have dogs and ask them to pay you to walk their dog.

ひとつは、今すぐ犬を飼っている人3人に電話かメールをして、犬の散歩代を払ってもらうこと。

Two, turns out none of these dog owners have problems walking their dog. You discover their real problem is finding dog sitters when they're traveling. Three, ask for the next travel dates and have them pay you a deposit. They pay jackpot. And the idea here is that quickly, you know, based on this really simple example, which I think we can all relate to in some ways, in the founder first approach, you go down a rabbit hole where you build this thing without verifying that people actually have the problem and are willing to pay for it. In the second one, you come up with an idea. Cool. Then you talk to people and you see, does the idea have legs?

2つ目は、犬の散歩に困っている飼い主は皆無だということだ。彼らの本当の問題は、旅行中にドッグシッターを見つけることだとわかる。3、次の旅行の日程を聞いて、デポジットを払ってもらう。大当たりだ。ここでの考え方は、この本当に単純な例に基づいて、ある意味では誰もが共感できることだと思いますが、最初のアプローチでは、人々が実際に問題を抱えていて、それにお金を払う気があるのかどうかを検証することなく、ウサギの穴に入り込んでしまうということです。第二のアプローチでは、アイデアを思いつく。クールだ。それから人々に話を聞

Would they be willing to pay you for it? You realize, no, they don't. And now you do something else because you realize they are willing to pay you for this other thing. And crucially, you ask for that first sale. You make that first dollar. The first dollar is always the hardest.

彼らはそのために喜んでお金を払うだろうか？あなたは、いや、そうではないことに気づく。そして今度は別のことをする。そして重要なのは、最初のセールスを依頼することだ。最初の1ドルを稼ぐのだ。最初の1ドルはいつも一番難しい。

The first three customers are always the hardest. If you just aim to try and get your first three paying customers as soon as is humanly possible before you even try and build anything, then at least you have some kind of validation that the idea has legs. So this, for example, is an email that one of Noah's friends, Boris, sent. Subject, helping you help me with food.

最初の3人の顧客は常に最も難しい。何かを作ろうとする前に、最初の3人の有料顧客をできるだけ早く獲得することを目標にすれば、少なくともそのアイデアに足跡があることを確認することができる。例えば、これはノアの友人の一人、ボリスが送ったメールだ。件名、食べ物のことで助けてください。

Hey friends, one thing I realized is that I'm busy all the time and I don't have time to cook a quality meal. I wanted to invite a few close friends to test a business idea with me. Consider yourself the lucky chosen few. Smiley face. Convenient and home-cooked meals. On February 9, for $20, there will be a personal chef making us food and delivering it to you conveniently and deliciously. If this is something you're seriously interested in, please PayPal $20.

友人たちよ、私が気づいたことのひとつは、いつも忙しく、質の高い食事を作る時間がないということだ。数人の親しい友人を招待して、私と一緒にビジネスアイデアを試してみたい。選ばれた幸運な数人だと思ってください。スマイリーフェイス便利な家庭料理。2月9日、20ドルで、パーソナル・シェフが料理を作ってくれ、便利でおいしく届けてくれる。もし本気で興味があるのなら、20ドルお支払いください。

Open to all and any feedback. Cheers, Boris. P.S. Please let me know if you have any dietary requirements, etc. I promise the dinner will be delish! Exclamation mark, exclamation mark, exclamation mark. This is how you validate the idea for a business. You know, you might have a business idea and at a party you say to someone, oh, I'm thinking of starting a business around bloody blah. Would you be interested? Social etiquette dictates that they basically have to say yes. You're very unlikely to meet someone who will actually say, no, I won't get bit about that. But here's the crucial bit. If you ask them for money, be like, oh, okay, cool. Well, you know, I'm taking pre-orders now. Would you be willing to pay me $20 for it? Now you see how good your idea actually is because no one is going to part with their money unless they actually believe in the idea. Words are cheap, money is not.

どんな意見でも受け入れる。乾杯、ボリス。P.S.食事制限などありましたらお知らせください。ディナーは美味しいことを約束します！感嘆符、感嘆符、感嘆符。これがビジネスのアイデアを検証する方法だ。ビジネスのアイデアを持っていて、パーティーの席で誰かにこう言うかもしれない。興味ある？社交上のエチケットとして、相手は基本的にイエスと答えなければならない。実際に「いや、それはちょっと......」と言う人に出会うことはまずない。しかし、ここからが肝心だ。相手にお金を要求したら、「ああ、わかった。今、予約注文を受け付

So if someone says, yeah, I like your business idea, that, that means jackal. What matters is, are they actually paying for it? Have they pre-ordered the thing? Would they be willing to be your first customer for a 50% discount with a money back guarantee? Anything like that?

だから、もし誰かが、うん、君のビジネスアイデアはいいね、と言ったら、それはジャッカルを意味する。重要なのは、彼らが実際にお金を払っているかどうかということだ。彼らは予約注文したのか？返金保証付きの50％割引で最初の顧客になってくれるか？そのようなことはないか？

Now, the other way to get business ideas is to also look to your own problems. If you find something is a problem for you, chances are it'll be a problem for other people as well. And there are four prompts that Noah gives us that I fully agree with that help us figure out what our own problems are. So firstly, what is one thing this morning that irritated me? Secondly, what is one thing on my to-do list that's been there for over a week? Thirdly, what is one thing that I regularly fail to do well? And fourthly, what is one thing I wanted to buy recently only to find out that no one made it? And these sorts of prompts help you think about like the problems in your own life.

さて、ビジネスのアイデアを得るもうひとつの方法は、自分自身の問題にも目を向けることだ。自分にとって問題であれば、他の人にとっても問題である可能性がある。そして、ノアが私たちに与えてくれる4つのプロンプトは、私たちが自分自身の問題を把握するのに役立つもので、私も全面的に同意する。まず、今朝私がイライラしたことは何か？第二に、私のToDoリストの中で一週間以上前からあるものは何か？第三に、私が定期的に失敗していることは何か？そして第四に、最近買いたいと思ったものの、誰も作っていないことを知ったものは何か？そし

You should sort of become a magnet for problems. Like as you go through life, anytime you find something annoying, what an aspiring entrepreneur or an actual entrepreneur does is they recognize, oh, I'm finding this thing annoying. I have just identified a problem.

問題を引き寄せる磁石になればいい。人生を歩んでいく中で、何か煩わしいことに気づいたとき、起業家志望者や実際の起業家がすることは、「ああ、私はこのことに煩わしさを感じているんだ」と認識することだ。私は今、問題を発見した。

And a problem with a solution is a business, assuming people are willing to pay for that solution. Whereas what most people do is like they will just come across a problem and they'll be like, oh, yeah, it's just a thing. Oh, yeah, it's really annoying that we have to fill out these like feedback forms in our lectures. And that's where the idea will stop. What I used to do in med school was, oh, man, it's really annoying that we've got to fill out those feedback forms in lectures. I wonder if there would be a more efficient way of doing that. If we found the right person, we could build a solution to this. And when I was in med school, I was unsophisticated with this. I was like, oh, how might I build this? I knew how to code. I knew how to make websites and apps and stuff. So I would default to like just trying to build the thing. I've wasted years of my life chasing business ideas where I was like, I found an idea. I'm going to build the thing. And I didn't find any customers to pay for the bloody thing. And I really, if someone had told me this when I was 13, I would literally say seven years of my life chasing down random rabbit holes because I was afraid or didn't realize I could speak to people and actually just ask them for money. The main thing is that honestly, the way you start a business these days is that you try and get people to pay for the thing before you make the thing. People come to me and they're like, hey, Ali, I've got a bit of an audience. I want to make an online course.

そして、解決策がある問題は、その解決策に人々が喜んでお金を払うと仮定すれば、ビジネスになる。一方、ほとんどの人は、ただ問題に出くわして、ああ、そうなんだ。そうそう、講義でフィードバック・フォームみたいなものに記入しなければならないのは本当に煩わしい。そこでアイデアが止まってしまう。私が医学部時代にやっていたのは、ああ、講義でフィードバック用紙に記入しなければならないのは本当に迷惑だ、ということだった。もっと効率的な方法はないだろうか。適切な人が見つかれば、この解決策を構築できるだろう。私が医学部にいた頃、

And I'm always like, okay, cool. I know that the temptation is there to build the course and then sell it in that order. But you should flip that around. You should sell the course and then build it. So if for example, you're thinking, you know, maybe your audience wants a course on how to build the perfect productive desk setup, you could go out and spend like a month or two or three trying to create the course. That would be a terrible idea. Instead, what you should do is pre-sell it. You can whip up a landing page in like a Google doc in maybe half a day. You can send it out to people in your audience and be like, hey, potentially working on this course about how to have a productive desk setup. If this sounds interesting, you can pre-order the course here. It'll be released in the next month and I'll give you your money back if you don't like it. 50% off. Something to that effect. Because based on how the pre-sell goes, if enough people want to buy it, then it gives you an idea. It lets you validate the market. So it's about finding a problem, finding someone who's willing to pay for the solution to that problem, talking to those people quite a lot, getting money from them. And only once you have done that, do you know that, okay, this is a business idea worth pursuing. And now you can start to build the thing because you already have paying customers. This is the thing that I wish I had known when I started my entrepreneurship journey. This is the thing I wish is a message that could be hammered into the heads of every single aspiring entrepreneur out there. I give so many talks these days around the world. It's super fun. And there's always like half the audience are aspiring entrepreneurs and they're all stuck in this thing of like, oh, I need to have a good business idea. Or, oh, I've just been building this thing, but like I haven't built it yet. And I need to make my MVP first. And then all of it is a total waste of time. If you speak to people who are second time founders, people who have started multiple companies, you'll find this, they spend the majority of their time just talking to customers. The more you talk to your customers, the more you validate the idea actually has a market. The more you understand what problems they have, the more you can start to see, huh, maybe I thought this thing should be red, but actually this thing is blue. The more you try and ask them for money to pre-sell the thing that you haven't even built yet, the more likely you are to succeed in the business. Honestly, I think you should totally read the book. It's absolutely amazing. Noah's done a smashing job of it. And if you liked this video and you want to see a way deeper dive into this, I actually have an interview with Noah Kagan on the Deep Dive podcast that will be linked right over here. Thank you so much for watching and I'll see you in the next video. Bye-bye.

私はいつも、オーケー、クールだ、と思う。コースを作って、それを売るという順序に誘惑があるのはわかる。しかし、それは逆であるべきだ。コースを売ってからコースを作るべきだ。例えば、視聴者が完璧な生産性の高いデスクを構築する方法についてのコースを求めているとしたら、コースを作るのに1、2、3ヶ月を費やすことになる。それはひどい考えだ。その代わりに、あなたがすべきことは、それを事前に販売することだ。半日もあれば、Googleドキュメントでランディングページを作ることができる。それをあなたの聴衆の人たちに送って、生