What's actuallyhappeningisaccordingtoApplereporterMarkGermansourcesisApplebelievesthatthereisenoughvaluemaybeevenmorevaluethanmonetaryvaluetoopen a eyeandhavingitsproductson a tonofAppledevicesacrosstheboard.
Butthisintegrationwillactuallycostopen a eyeandthetheideabehinditisthatinthelongtermthiscostthisinvestmentthatthey'remakingwillpayoffbothforAppleandforopen a eyeforApple.
I thinkthatthelongtermadvantageherethereasonwhytheyaremakingpartnershipswithopen a eyeandaretryingtomakepartnershipswithotherdevelopersbythewaythisisnotanexclusivearrangementisthathopefullyonedaytheywillbeabletomonetizeitthroughrevenuesharingagreements.