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  • We believe it's possible to drive commerce and growth

  • without leaving people behind, negatively impacting the planet or creating divisions that diminish our sense of community.

  • We are integrating sustainability into all our decision making across our business, operations and communities.

  • Standard Chartered is a bank like no other.

  • We have a huge opportunity to build a better future

  • with our staff, customers and communities.

  • Together, we will make it a reality.

  • Sustainability is a big task, and we have a lot to resolve.

  • What we do at dentsu is we collaborate and co-create

  • with the government, with educational institutions, or the social enterprises.

  • Together, to make something good.

  • This is what we do to make impact.

  • One of the good examples is the "Xiaomei" project.

  • It's a 4-year plan and the aim is to help the underprivileged kids in that community.

  • The idea is to build the first multimedia story town.

  • It was a very successful project

  • and we successfully established that town into a popular sightseeing place.

  • With that, the government comes in to continue to grow that town

  • and the school benefits from that because it's a very good story for kids.

  • They believe creativity is the magic

  • and digital marketing is a power or resource that can make ideas fly.

  • That's one of the very successful cases we had,

  • not only doing a one-time project

  • but making that project an impactful sustainable one with results.

  • That's one of the very meaningful projects

  • which the entire dentsu staff can contribute to.

  • It was a very interesting project and idea, and a meaningful one, too.

  • That sounds exciting!

  • I think there's so much we can do in different ways in the community.

  • We as an organisation we provide our staff with 3 days of paid employee volunteering leave.

  • We have an amazing take-up, even during COVID period last year.

  • 45 per cent of our staff contributed 2,130 days of volunteering in the community

  • with a variety of volunteering activities from plogging- so going around picking up litter while jogging,

  • beach clean-ups,

  • and working with various NGOs like Garden of Hope.

  • For example, I did a fun EV in one of the social care centres for impacted women.

  • We did some painting of their premises.

  • There are different touch points where you can engage around that agenda.

  • It's also interesting and you can probably give us some advice.

  • We did some painting along the river bank.

  • We engaged about 60 of our staff and painted the marathon scene.

  • It sounds like you're probably 4 years ahead of us.

  • I'm excited because we've got a marathon coming up

  • and I know dentsu is having a team in our marathon.

  • It's going to be fun.

  • It will be my first time, hopefully third time lucky on November the 12th.

  • It is under our Futuremakers program.

  • We've used that as a conduit for raising awareness around sustainability,

  • raising funds with our runners, sponsors and staff.

  • We've raised about TWD77 million and put that towards good causes within the community.

  • Under our Futuremakers programme,

  • we target young individuals, underprivileged individuals, often women in the community,

  • help them with training, with mentoring, with gaining employment and equipping them with skills.

  • I think when you can get your staff interacting with that,

  • you can put on some big events like the marathon, as one good example.

  • You can use that as an anchor to create momentum around community activities.

  • Another community initiative we do continuously is thecode project”.

  • The Code.

  • We want to cultivate digital talents with sustainable knowledge and capabilities.

  • In these few years, we collaborate with the government, universities and social enterprises.

  • We will give them a topic to learn and contribute towards.

  • So what I would like to show you is these cases

  • This is one of our clients that we have done earlier

  • It's calledZoo Challenge”.

  • Traditionally, what brands do is still using traditional media on TV for everything.

  • But speaking of new ways to engage customers,

  • our idea is using digital media and connecting customers with a better experience

  • By looking at this, my younger kids would certainly enjoy this.

  • As you mentioned technology and digital transformation,

  • you picked up on one thing super interesting fact, which is how the client interacts.

  • Similarly in banking, our clients are interacting with us in a different manner.

  • We've got in-person interactions through coming to our branch for banking services.

  • You come and get some advice, maybe for wealth management products.

  • But, similarly the client wants the convenience.

  • Therefore, we've got mobile banking- interacting digitally and effectively with the point of self-serve.

  • What if that customer wants to have a conversation or interact over the digital platform?

  • What we did was to bring the virtual world into the real world.

  • We introduced our "My RM" function.

  • The client can click in, and go straight through to make any inquiries.

  • They can place orders for products that they want

  • and have a virtual way of interacting with their relationship manager.

  • Like what you said,

  • we are connecting dots for the entire complete and pleasant customer journey.

  • The experience journey is super important.

  • This is why dentsu has a proposition: “Ideas-led, Data-driven and Tech-enabled”.

  • This is how we can complete and develop a pleasant customer journey.

  • In addition, AI definitely plays a key role and creates a lot of impact nowadays

  • We have seen AI being a very big help to our industry.

  • I think AI is the utility everybody needs to embrace and

  • I call it a human-machine co-creation era.

  • It's officially launched.

  • To me, I would say it is going to give a very big hand for creative agents

  • on research, analysis, also the ideation.

  • That process can all be helped by AI.

  • But you still need someone understanding the brand to pick and tweak

  • and make it the way that the brand is supposed to be.

  • I think there would definitely be a lot of learning for all our team.

  • I believe this is also another very promising area that can bring even more excitement.

  • Please come in.

  • Thanks Jennifer.

  • This is our upper floor lobby where we welcome our guests.

  • Very nice.

  • That's right. Anything you want to order?

  • Yes, please, I'll have a coffee, thank you.

  • This is our dentsu coffee and we put that into our environmentally friendly cup.

  • That's what I like to hear.

  • I think being environmentally friendly is from bottom to top in terms of the sustainability agenda.

  • Right! It's our true belief.

  • Our global CEO Igarashi-san shares his vision with us.

  • Our vision is B2B2S, Business to Business to Society.

  • Whatever we do, the offering, the solutions, and service we offer to clients is a business solution.

  • Innovative solutions to help clients' business grow.

  • At the same time, we have to bring positive social impacts.

  • One of our core businesses is media.

  • And we launched green media

  • to help clients do media investment with an environmental conscious perspective.

  • We also have a media carbon footprint calculator.

  • Clients will know when they place media investment and their carbon footprint.

  • I must imagine for you as an organisation,

  • many clients are pivoting to a far more sustainable agenda.

  • With a whole series of commitments that are being made,

  • and then with those commitments, they're only as good is the execution.

  • We're very similar.

  • Our business, with our clients.

  • Because financing is a huge component.

  • It's a huge component of Scope 3 carbon emissions.

  • And then our own operations, our infrastructure how we use it,

  • and the carbon footprint associated with it.

  • And you made a good point around community.

  • Our global CEO, board and management team made some big commitments.

  • We said that by 2050, we want to be Net Zero in our financing

  • and by 2025, which is only a couple of years away, we want to be Net Zero in our own operations.

  • We've put some big bold numbers out there

  • like mobilising sustainable capital and financing 300 billion dollars by 2030, for example.

  • It's an important component if the world is going to transition to Net Zero,

  • to avoid global warming above 1.5 degrees.

  • There's a lot that needs to be done now in that journey.

  • You must see that with your clients

  • and what they're saying to you in terms of their expectations.

  • At dentsu, we aim to reduce 46 per cent carbon emissions by 2030.

  • We set an even higher goal to be Net Zero by 2040.

  • I think we're the same.

  • Because brands like us need to take the responsibility to show and tell

  • and put that into action.

  • Together, we can help make the world a better place.

  • Hey Jennifer, you've got a big operation here.

  • I know you've told me you've got 1,300 staff here in this building.

  • How do you engage with your staff around sustainability, the social agenda for example?

  • First of all,

  • we need to let our team know what's our vision first.

  • When they know there's a bigger purpose, they will know how they can create value.

  • For the social impact strategic focus, there are three of them.

  • One is “A Sustainable World”.

  • There are a lot of things we can do but we mainly focus on carbon reduction.

  • For that part, we use creative programs and initiatives

  • to help our team to establish a sustainable habit.

  • One of the interesting ideas is we encourage our team to have one veggie meal a day.

  • We call it "Nice to Meat Free".

  • The cafe you just passed by also offers vegetarian lunch boxes.

  • That's so good.

  • That's how we help our team and have an internal competition amongst 1,300 staff.

  • We have an app to let our team post their veggie lunch or veggie meal.

  • They will calculate with the app how much carbon they reduced and how they help to achieve this.

  • I was very proud.

  • The second one isOpen and Fair Society”.

  • Dentsu is the only marketing communications group

  • that has EAP, Employee Assistance Programme.