without leaving people behind, negatively impacting the planet or creating divisions that diminish our sense of community.

We are integrating sustainability into all our decision making across our business, operations and communities.

Standard Chartered is a bank like no other.

We have a huge opportunity to build a better future

with our staff, customers and communities.

Together, we will make it a reality.

Sustainability is a big task, and we have a lot to resolve.

What we do at dentsu is we collaborate and co-create

with the government, with educational institutions, or the social enterprises.

Together, to make something good.

This is what we do to make impact.

One of the good examples is the "Xiaomei" project.

It's a 4-year plan and the aim is to help the underprivileged kids in that community.

The idea is to build the first multimedia story town.

It was a very successful project

and we successfully established that town into a popular sightseeing place.

With that, the government comes in to continue to grow that town

and the school benefits from that because it's a very good story for kids.

They believe creativity is the magic

and digital marketing is a power or resource that can make ideas fly.

That's one of the very successful cases we had,

not only doing a one-time project

but making that project an impactful sustainable one with results.

That's one of the very meaningful projects

which the entire dentsu staff can contribute to.

It was a very interesting project and idea, and a meaningful one, too.

That sounds exciting!

I think there's so much we can do in different ways in the community.

We as an organisation we provide our staff with 3 days of paid employee volunteering leave.

We have an amazing take-up, even during COVID period last year.

45 per cent of our staff contributed 2,130 days of volunteering in the community

with a variety of volunteering activities from plogging- so going around picking up litter while jogging,

beach clean-ups,

and working with various NGOs like Garden of Hope.

For example, I did a fun EV in one of the social care centres for impacted women.

We did some painting of their premises.

There are different touch points where you can engage around that agenda.

It's also interesting and you can probably give us some advice.

We did some painting along the river bank.

We engaged about 60 of our staff and painted the marathon scene.

It sounds like you're probably 4 years ahead of us.

I'm excited because we've got a marathon coming up

and I know dentsu is having a team in our marathon.

It's going to be fun.

It will be my first time, hopefully third time lucky on November the 12th.

It is under our Futuremakers program.

We've used that as a conduit for raising awareness around sustainability,

raising funds with our runners, sponsors and staff.

We've raised about TWD77 million and put that towards good causes within the community.

Under our Futuremakers programme,

we target young individuals, underprivileged individuals, often women in the community,

help them with training, with mentoring, with gaining employment and equipping them with skills.

I think when you can get your staff interacting with that,

you can put on some big events like the marathon, as one good example.

You can use that as an anchor to create momentum around community activities.

Another community initiative we do continuously is the “code project”.

The Code.

We want to cultivate digital talents with sustainable knowledge and capabilities.

In these few years, we collaborate with the government, universities and social enterprises.

We will give them a topic to learn and contribute towards.

So what I would like to show you is these cases

This is one of our clients that we have done earlier

It's called “Zoo Challenge”.

Traditionally, what brands do is still using traditional media on TV for everything.

But speaking of new ways to engage customers,

our idea is using digital media and connecting customers with a better experience

By looking at this, my younger kids would certainly enjoy this.

As you mentioned technology and digital transformation,

you picked up on one thing super interesting fact, which is how the client interacts.

Similarly in banking, our clients are interacting with us in a different manner.

We've got in-person interactions through coming to our branch for banking services.

You come and get some advice, maybe for wealth management products.

But, similarly the client wants the convenience.

Therefore, we've got mobile banking- interacting digitally and effectively with the point of self-serve.

What if that customer wants to have a conversation or interact over the digital platform?

What we did was to bring the virtual world into the real world.

We introduced our "My RM" function.

The client can click in, and go straight through to make any inquiries.

They can place orders for products that they want

and have a virtual way of interacting with their relationship manager.

Like what you said,

we are connecting dots for the entire complete and pleasant customer journey.

The experience journey is super important.

This is why dentsu has a proposition: “Ideas-led, Data-driven and Tech-enabled”.

This is how we can complete and develop a pleasant customer journey.

In addition, AI definitely plays a key role and creates a lot of impact nowadays

We have seen AI being a very big help to our industry.

I think AI is the utility everybody needs to embrace and

I call it a human-machine co-creation era.

It's officially launched.

To me, I would say it is going to give a very big hand for creative agents

on research, analysis, also the ideation.

That process can all be helped by AI.

But you still need someone understanding the brand to pick and tweak

and make it the way that the brand is supposed to be.

I think there would definitely be a lot of learning for all our team.

I believe this is also another very promising area that can bring even more excitement.

Please come in.

Thanks Jennifer.

This is our upper floor lobby where we welcome our guests.

Very nice.

That's right. Anything you want to order?

Yes, please, I'll have a coffee, thank you.

This is our dentsu coffee and we put that into our environmentally friendly cup.

That's what I like to hear.

I think being environmentally friendly is from bottom to top in terms of the sustainability agenda.

Right! It's our true belief.

Our global CEO Igarashi-san shares his vision with us.

Our vision is B2B2S, Business to Business to Society.

Whatever we do, the offering, the solutions, and service we offer to clients is a business solution.

Innovative solutions to help clients' business grow.

At the same time, we have to bring positive social impacts.

One of our core businesses is media.

And we launched green media

to help clients do media investment with an environmental conscious perspective.

We also have a media carbon footprint calculator.

Clients will know when they place media investment and their carbon footprint.

I must imagine for you as an organisation,

many clients are pivoting to a far more sustainable agenda.

With a whole series of commitments that are being made,

and then with those commitments, they're only as good is the execution.

We're very similar.

Our business, with our clients.

Because financing is a huge component.

It's a huge component of Scope 3 carbon emissions.

And then our own operations, our infrastructure how we use it,

and the carbon footprint associated with it.

And you made a good point around community.

Our global CEO, board and management team made some big commitments.

We said that by 2050, we want to be Net Zero in our financing

and by 2025, which is only a couple of years away, we want to be Net Zero in our own operations.

We've put some big bold numbers out there

like mobilising sustainable capital and financing 300 billion dollars by 2030, for example.

It's an important component if the world is going to transition to Net Zero,

to avoid global warming above 1.5 degrees.

There's a lot that needs to be done now in that journey.

You must see that with your clients

and what they're saying to you in terms of their expectations.

At dentsu, we aim to reduce 46 per cent carbon emissions by 2030.

We set an even higher goal to be Net Zero by 2040.

I think we're the same.

Because brands like us need to take the responsibility to show and tell

and put that into action.

Together, we can help make the world a better place.

Hey Jennifer, you've got a big operation here.

I know you've told me you've got 1,300 staff here in this building.

How do you engage with your staff around sustainability, the social agenda for example?

First of all,

we need to let our team know what's our vision first.

When they know there's a bigger purpose, they will know how they can create value.

For the social impact strategic focus, there are three of them.

One is “A Sustainable World”.

There are a lot of things we can do but we mainly focus on carbon reduction.

For that part, we use creative programs and initiatives

to help our team to establish a sustainable habit.

One of the interesting ideas is we encourage our team to have one veggie meal a day.

We call it "Nice to Meat Free".

The cafe you just passed by also offers vegetarian lunch boxes.

That's so good.

That's how we help our team and have an internal competition amongst 1,300 staff.

We have an app to let our team post their veggie lunch or veggie meal.

They will calculate with the app how much carbon they reduced and how they help to achieve this.

I was very proud.

The second one is “Open and Fair Society”.

Dentsu is the only marketing communications group

that has EAP, Employee Assistance Programme.

With the programme, we offer our teams assistance from psychologists, doctor sand nurses,

and even legal service.

It's all free to help our team to manage their wellness and health.

That's a commitment we launched 4 years ago.

It's a continuous service to our team to make sure they are healthy and happy.

I'm sure they must be very appreciative.

Yes, especially during the COVID period,

a lot of people needed that during COVID.

We're very happy that our company is able to help our team go through the difficult period.

Another thing is for a fair open society.

We especially focus on women.

We want to make women not give up their jobs or their dreams

while they need to take care of their kids or family.

That's the second focus.

The third one is “Digital for Good”.

That is another commitment of our group.

We want to cultivate 100,000 digital young talents,

with sustainable knowledge and capabilities.

For this part, we collaborate with the government, colleges, universities and social enterprises.

That's another continuous effort that we commit.

As organisations, we can offer a lot.

It's quite similar at Standard Chartered.

You have to set a big vision and what it is that we're heading towards.

Our brand promise is "here for good".

Sitting under that encapsulates things like sustainability.

Our young team of individuals came up a great idea which is an app

that they can engage in and measure their carbon footprint.

We invested some money behind that and they've made it a fun app that you can engage in

and compete amongst each other,

and get to learn the impact on yourself and the environment,

and how much carbon you're saving or using. For example,

the amount of paper that you print,

the type of products that you buy. All of those kinds of things.

These are fun ways.

We created an environment within the building,

we call it “New Ways of Working”.

A lot more open space,

collaboration space for our staff to enjoy and work together.

We feel that people want to work in a different way.

Your staff are the ambassadors of everything.

They are the DNA in everything that you do.

It sounds like you, we, have similarly, very high engagement in that space.

Definitely yes!

I think if we want to conclude this chat or interview,

I'd like to share my belief.

We, of course, are CEOs.

We have to be responsible for business growth.

In the past, I think more of business growth and doing something good.

But now, I think the world has changed.