facts that you need to know. First of all, in the human bell curve of life, 65% of people

aren’t even setting goals. They’re not even in the game, they’re doing the best

they can, trying to survive, getting from one day to the next. Now at the 66 percentile

that doesn’t mean that they’re winners or that things are going their way, it just

means that at least they’re in the game, they’re trying. Now as we go from to 66th

to 90th percentile where at the 90%, just like the mechanical sciences has the Pareto

principle at the 80-20 level, psychological sciences is even higher, its 90-10. At the

90%, that’s where you flip into a very success based psychology. And what they tend to do

as a business 101 principle, I’m sure you’ve heard about it, they create SMART goals as

a path to success. What that stands for is Specific, Measurable, Actionable, Realistic,

and Time-based. When you do that, “I’m going to lose 20 pounds by Feb 1st using the

Atkins diet,” that is a Specific, Measurable, Actionable, Realistic, Time based goal. And

generally because you have the intelligence and psychology to get there, what you then

tend to do is, “I’m going to get an Atkins cookbook, I’m going to take an Atkins cooking

class by this time.” And you put all the detailed steps in place and you follow in

that pattern. You’re in the top 10%. If you want to go to the top 1-3%, they don’t

do it as a SMART goals, meaning “I’m going to lose 20 pounds by Feb 1.” They flip into

an arena we call a SMART outcome. And the difference between a goal and an outcome is

a goal is in the future and an outcome is in the past, it already happened. So how can

I already have lost 20 pounds? Because using the power of your mind and creativity and

imagination, you create a psychology that says “It’s Feb 1st, I weigh 180 lbs, I

feel incredible, I feel magnificent! Boy the last 4 months has been a great time on my

diet, I love the Atkins, I love my diet! I remember how I got through Christmas, I did

this, I did that.” You put in your mind the future goal already accomplished and done,

it’s in the past. And you see that, hear that, feel that, focus on that, and you talk

about it that way and then it’s a smart outcome. Those men and women are in the top

1-3 % of the population.