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Pinkwashing is when a company makes a concerted public relations effort to appear gay-friendly
in order to gain access to the pink money, but they don't actually genuinely support
LGBTQ rights and some will even willingly act against queer interests when it's convenient
for them. For example, When R.J. Reynolds Tobacco Company sought to break into the
queer market in San Francisco, their proposed gay-themed marketing campaign was tellingly
referred to in-house as “Project SCUM”. Well, what can you expect from a Tobacco Company,
they literally kill people every day. But there are tones of companies that have done this