and never be satisfied.

Anticipation is the ultimate advantage in business and in life.

Like, you're not 100% sure what could happen if you keep going.

You can do it

tomorrow is going to be better.

What do you tell people when they ask you

you know, how can I present like you? How can I get better?

The thing that really really helps

is that I've learned about the perspective

to change my perspective, so for example

I show up to give

and I always remind people that the most important thing

about being an effective presenter, an effective speaker

is you have to show up with a giving attitude,

you have to show up to give, you know something,

you've seen something, you've done something, you've tried something

that someone else thinks others need to hear

that's why they invited you to speak.

The problem is the number of people who show up to take, to get

and you can see it, it's very plain to see

people ask a question and they say, "You'll have to buy my book"

or you could just tell me the answer

because you know the answer because you wrote the book, right!

But clearly they're trying to drive book sales, it's a taking mentality.

Every single slide of their PowerPoint

has their Instagram, their email, their website, their Facebook.

Well, clearly they want you to follow them,

they want you to reach out

the last slide is their website and their email. Right?

They have a taking mentality.

They come up and the first thing they do is tell you their credentials

"Hi, my name is, you know, Dr. Bla-de-bla

I have six PhDs, I've worked for 55 companies, I advise CEOs and generals"

and let me tell you a little something

it's about them.

It's very easy and very quick to discern who's the giver and who's the taker.

The best speakers 100% of them

you look at all the top TED folks

you know, Sir Ken Robinson, Amy Cuddy, Brene Brown.

Right! Dan Pink, all of them.

All of them are there to give.

None of them want anything from anybody, not even your approval.

No nobody...

I don't know any great speaker that stands in the backstage that goes

"I'm going to get a standing ovation"

you may get one if you earn it.

if they decide that what you've given them is of value

that's not the reason you show up, you show up to give.

How many of you guys experience fear when you speak?

How many of you by a show of hands

know that public speaking is fundamental to your industry, your career?

By show of hands how?

How many of you by show of hands

honestly speaking

experience a little bit of fear

when we talk about public speaking? Raise your hand

and over the last three years, I've had the opportunity to travel the country

and deliver presentations like this

and what I've picked up on is that there are certain patterns,

there are certain patterns and certain skill sets

that if applied can make a public speech amazing.

If you follow these principles that we're going to talk about today

I think I don't care what industry you're part of,

I don't care what work you're in,

I don't care what year you are, I don't care how old you are

I believe if you apply these principles today

you can literally transform where you are

and take the journey to where you want to be.

Straightforward, I believe there's three principles.

Three A's of public speaking.

Three things that I wanted to leave you with today

and I believe if you take action on it

you're going to be like, "Oh my god, I'm glad I came."

So number 1, authenticity engages.

November 2017,

I was afforded the opportunity to give my first TEDx talk

and man, can I tell you I was excited.

You got to imagine, a young professional starting out

ready 26 years old

and I want to make this very clear

so I'm thinking to myself and what I used to do is when I prepare

I would give a talk at least 100 times before I give it.

Write that down. I give it mentally, I give it out,

I talk to people conversationally,

in the shower, I'm like, "Okay, this is okay. I'm going to do this, right?"

And I think to myself PowerPoint or no PowerPoint

that's all I'm thinking.

I'm like, "Okay, if I give this presentation

should I, should I use the PowerPoint behind me

or should I just use me instead of using the PowerPoint.

So I'm- I'm researching and I'm watching

I've watched more TED Talks than you could possibly imagine

and I'm like, "Okay, they do this, they do that."

Okay, I've seen good ones with the PowerPoint,

I've seen good ones without

and what I notice is, I said, "You know what,

I'm going to ask my closest friends and family

I'm going to take a poll.

12 people that I love, that know me well.

I said, "Sister, should I use a PowerPoint?"

she goes, "Yeah, something to back you up, use a PowerPoint."

I go "Mom, should I use a PowerPoint?"

She says, "No PowerPoint, use you."

I say "Bro, should I use a PowerPoint?"

He goes, "Yeah, you need the stats to back up what you've done."

I said cool.

I go through the entire list

six - six

I put the list down and I go, what was I thinking

with an even number.

I'm getting ready for the biggest speech of my professional life. Right?

And professionals, people that I love are telling me no PowerPoint - PowerPoint

and it's six - six

and I'm like how am I going to break this tie?

And I'm like wait

I didn't ask one person

I didn't ask myself

I did not ask myself

what I would be most comfortable with to present.

When we talk about public speaking

and why I say authenticity engages

listen to me here

you have to know yourself before you go and seek advice.

You have to speak from the gut before you go and ask

because when you're talking to an audience, an audience can feel realness

and you have to be yourself.

If you can't be yourself you will never engage in the way in which you want to

that I have to listen to me first

in order to really deliver a message that informs and inspires.

Number 2, awareness

Awareness connects the speaker to the audience

and this is what I mean.

And so one of the speaking events comes- comes about and...

I get the opportunity to- to speak in- in Sioux Falls, South Dakota.

And before the event

you know, you want to be early, you want to be ready,

know your audience, know your crowd

I hear like all this partying type thing going on and I'm like, what's going on?

And I go down and they have...

they have an open bar

and they had the open bar for hours

they were lit guys,

they were lit. Right?

And so listen, I go to the event

I'm in my mind, I'm thinking it's going to be a professional motivational

this is what you need to do

and I walk into a party

and so as a speaker I'm thinking, "Oh my goodness"

like I was prepared to do one thing, I flew all the way here

and there's literally a party in the audience

like...

the wave, the energy is like, Hey, I hope this guy's cool

I hope he's going to, you know, have a joke and I'm like...

that's not the content that I deliver so I get up

they call me up and I walk up just like this

and they're as quiet as you guys are.

They're literally staring at me like, what's this guy about? Right?

And at that moment, I decided right before I got up

I said you know what, I'm going to tell a story

and I said before I begin I just want let you guys know I'm...

I'm coming from Sacramento

and I hopped on the plane and I met an individual

and we were chatting it up

and he thought I was going to give a presentation in Colorado

and I told him,

"No, I'm actually giving a presentation in Sioux Falls"

and the look on his face

was blank

and he said, "Excuse me,

where?" and I said, "Sioux Falls"

then he said these three words and I'll never forget it.

He said, "Are you sure?"

and I said that

and there was a man sitting right where you're sitting.

And he literally laughed like he was at a Kevin Hart special.

He lost it. I'm talking chair went back.

He's laughing so hard, it's about a crowd of 200

that everybody...

you guys ever caught this, when somebody laughs so hard that you have to laugh

the whole crowd literally just starts busting laughing.

And I start laughing from the stage I'm like, man

if this is how it's going to be let's have a good time.

And at that moment I realized something

because the old me would have been so stuck on the preparation part

that I would have never had the audacity, I would have never had the awareness

situational awareness is what I mean.

When you speak or present

sometimes

things will not go as planned

and there's no way to plan for it.

And what you have to do

is be fluid and malleable and ready to rock with the situation.

And if you have situational awareness

what often can happen is you can play on what is happening

I said huh, open bar,

alcohol, social event, I'm coming with motivation

if I switch it just like this and tell a joke

and let them know I'm not all serious up here

the audience will be on my side.

Number 3, audacity

Audacity informs and inspires.

You have to be bold in order to give a speech that's going to last.

How many you guys experience fear when you speak?

Fear of an opinion of other, fear of being criticized,

fear of not being good enough, fear of tripping up on a word,

fear of what you look like.

We know that fear drives most of us

and I'm here to tell you that audacity is what you need,

boldness is what you need.

If you want to deliver something and absolutely be transformative

I'm passionate about this,

I believe this because I live this.

I'm telling you, you have to be bold.

You can't half-step into your presentation

you have to be bold

you cannot half-step into your presentation

and one of the ways in which we do that is we deliver a story.

Story includes power.

Stories are powerful,

they're the most powerful thing that you can do when you open your mouth

because the brain operates in pictures

and a story has the ability to paint the picture

in the mind of another individual.

They did a study about TED Talks, in the top TED Talks

I'm talking the million, the million hits.

The top TED Talks, 85% of them were story centric.

Stories can be crossed over to any industry at any time

whether you're telling your personal story,

whether it's Martin Luther King delivering a speech,

whether it's a president of a country.

A story is the thing that allows- has time sit and let's you go like this

Huh.

A story is powerful

right? Never tell a story without making a point

but never make a point without telling a story.

Like use the story to drive home what you're trying to do.

It crosses every industry, every... anything that you want to do

a story will get you there.