Developing an iPhone with a larger and more advanced display

launched one of the most significant design

and engineering efforts

since we introduced the original product.

With a 4.7 inch display,

iPhone 6 becomes taller and wider.

We made the design dramatically thinner,

while developing a smooth, continuous surface that is

comfortable to both hold and use.

We are also introducing iPhone 6 Plus --

with a larger 5.5 inch display.

With the same continuous surfaces

and seamless material transitions as iPhone 6,

it's very thin.

By creating iPhone 6 and iOS 8 together,

we've optimized the physical design

to enhance software features.

The cover glass extends beyond the top surface

to seamlessly join the aluminum unibody.

The result is hardware and software

defining a truly singular experience.

The way people experience their iPhone has always started with the display.

So we wouldn't introduce a larger display

until we could make one that was great.

The Retina HD Display is the most advanced iPhone display we've ever designed.

On this high resolution screen,

you can see deeper blacks and sharper text.

With new dual-domain pixels, you can see more accurate color at wider viewing angles.

To deliver these qualities,

we implemented an advanced process

called photo alignment.

Better aligned pixels deliver a superior viewing experience.

The new state-of-the-art, Apple designed A8 chip,

continues our legacy of designing powerful and power efficient chips.

It features second generation 64-bit desktop class architecture.

The new chip is smaller,

yet it's faster, and it's got better graphics,

while also being more energy efficient.

So you can do more, for longer periods of time,

without compromising performance or battery life.

We've added an M8 motion co-processor,

which works in a low-power mode to efficiently measure

your fitness activity throughout the day.

And with the addition of a barometer,

it can even track the elevation you gain while you're doing things like climbing stairs.

iPhone is the world's most popular camera.

So we feel a responsibility to continue improving

the experience of taking photos and making videos with iPhone 6.

The eight megapixel iSight camera

has a new sensor featuring Focus Pixels,

which provide a better, faster focus.

A new exposure control in iOS 8 lets you adjust shots before you take them for improved color and detail.

iPhone 6 Plus features Optical Image Stabilization.

This uses the gyroscope to compensate for the movement of your hand.

Software then intelligently fuses short and long exposures

to create sharper images.

With more people relying on their iPhone for taking video,

we've added more advanced video capabilities to iPhone 6.

The new camera shoots beautiful 1080p, HD video at 60 frames-per-second.

Continuous autofocus provides constant focus as you capture your video.

Cinematic video stabilization helps your shot remain steady.

And you can capture amazing, super slow-motion video at 240 frames-per-second.

An all-new Time-Lapse mode allows you to create videos with one simple touch.

With iPhone 6, you can shoot HD video,

and then watch your stunning results on the Retina HD display.

With iPhone 6, we're introducing Apple Pay, a fast, easy, secure mobile payment system.

It's much better than carrying around cash and credit cards.

You simply pay by placing your finger on the Touch ID.

There's no need to open a special app, or even wake your iPhone.

You can also make one-touch purchases

without having to enter credit card or shipping information.

With iPhone 6, everything is faster.

And that includes some great advancements we've made in wireless performance.

Faster LTE enables much faster download speeds at up to 150mps.

There are 20 LTE bands --

significantly more than any other smartphone.

So you can connect in more places around the world while roaming.

With iPhone 6, and iPhone 6 Plus,

we've taken the time to do the deep engineering, to design and develop two entirely new iPhones.

More significant than just bigger and better displays,

the design has never been so compelling --

undoubtedly making this the biggest advance in the iPhone since we launched the original.