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  • - Have you heard the conspiracy

  • about McDonald's, about their ice cream.

  • - What about it?

  • (gentle upbeat music)

  • (loud sigh)

  • - Okay. So I've been investigating something

  • for a long time.

  • Probably deeper than I've gone on any other video

  • for a while at least.

  • Something I never thought I would be investigating,

  • but I am.

  • I'm investigating McDonald's ice cream machines.

  • Who wants to go get ice cream.

  • - Me!

  • - [McDonald Attendant] Hello, can I take your order?

  • - Can I get an ice cream cone?

  • - [McDonald Attendant] We don't have ice cream right now.

  • - Not today.

  • - [McDonald Attendant] Not today.

  • - Maybe tomorrow or something?

  • - [McDonald Attendant] Or next week, I don't know.

  • - Does that happen a lot?

  • Like that, the machine's down.

  • - [McDonald Attendant] Yeah. In this store yeah.

  • - Okay.

  • For a few years now

  • people have taken notice that the ice cream machines

  • at McDonald's always seem to be down.

  • - [Woman] The ice cream machine part is not working.

  • - The broken ice cream machines

  • at McDonald's have been the fodder

  • for a lot of weird internet culture.

  • One guy even made an interactive map that shows

  • every single McDonald's that has a broken ice cream machine,

  • at this current moment.

  • - So I reverse engineered the Android app.

  • I think it was like, it was a meme

  • but nobody actually knew if this meme was correct or not,

  • but they didn't know that was like an,

  • actual thing that all the franchises are struggling with.

  • - But a couple months ago, I got an email

  • from a guy who said that he had a deeper story.

  • He said that they're important questions

  • that no one is asking,

  • and he promised me answers to those questions,

  • and data and evidence to back it up.

  • He even said that there's potentially,

  • something nefarious going on here.

  • - I was like,

  • "Okay, cool.

  • Another conspiracy theory

  • about these McDonald's ice cream makers."

  • So I asked my producer, Jack, to get on the phone

  • with this guy and hear him out.

  • A week later, Jack called me.

  • - [Jack] And there's actually something going on here.

  • I've been going through everything

  • and you really need to see this.

  • - Okay.

  • I was still highly skeptical that

  • this could be anything worth a video or an investigation,

  • but I decided to dive in anyway and see this evidence

  • for myself.

  • I started looking at data at internal McDonald's emails.

  • At these mind numbing, 100 page instruction manuals

  • for ice cream makers.

  • I started talking to McDonald's franchise owners

  • and managers, and guess, it turns out there is something

  • really weird going on here.

  • Something that hasn't been reported on before

  • and something that shows

  • that McDonald's broken ice cream machines

  • actually reveal a bigger story about

  • how big businesses protect one another.

  • Even if that means hurting their customers.

  • I never thought I'd be going down a deep investigation

  • into ice cream makers, but I am.

  • And I did.

  • And I wanna share with you what I learned.

  • (upbeat music)

  • - McDonald's is getting on (beep) nerves.

  • - And that machine is always down.

  • - The ice cream machine is broken.

  • - And if you tried to pull the lever, this what happens.

  • (loud whirring)

  • - Sorry, the ice cream machine is broken.

  • The broken McDonald's ice cream machine epidemic

  • has been so widespread for so long that it's a meme.

  • - [Man] You know what they're gonna say.

  • You already know, "The ice cream machine is broken."

  • (hiphop music)

  • - Ice cream machine is broken.

  • (hiphop music)

  • Kinda sounds like there's a story behind that one,

  • doesn't it?

  • (crowd laughing)

  • (gentle music)

  • - In this very moment,

  • if you look at McBroken, around 13%

  • of ice cream makers in the United States are not working.

  • That's any red dot on this map.

  • What a brilliant little tool Rashiq made.

  • I mean, this is just so good.

  • So Jack, why are the ice cream machines always broken?

  • - So once the internet started to notice this,

  • the Wall Street Journal and Business Insider

  • and a bunch of other outlets started to report on it.

  • And the conclusion that they came to

  • was that these machines aren't actually broken,

  • they're just going through a really long

  • and really complicated cleaning cycle

  • that lasts four hours at a time.

  • And when that happens, the employees tell you it's broken

  • because it's just easier.

  • But, don't take my word for it.

  • - So when you go there

  • and they tell you it's broken,

  • there's a high chance it's not broken,

  • it's just shut up for maintenance.

  • - Okay. So human error and this long cleaning cycle,

  • that was the conclusion that like everyone came to

  • and everyone seemed to be satisfied with that.

  • I mean, I would be satisfied with that.

  • It's a pretty tight conclusion, but hold on a second.

  • Wait a minute.

  • (upbeat music)

  • - Do you guys have Frosties?

  • - [Wendy's Attendant] Yeah.

  • - I was just at McDonald's

  • and the ice cream machine was broken

  • and it seems like it always is.

  • Is the ice cream machine broken here very often?

  • - [Wendy's Attendant] No. Yeah.

  • That's what McDonald's problem.

  • We wash our machines every single--

  • - Oh, that's cool.

  • Is it easy to do that or is it pretty complicated?

  • - [Wendy's Attendant] No, it's actually really easy

  • to clean it.

  • They're just lazy.

  • (Johnny laughing)

  • It's the honest truth.

  • That's the honest truth.

  • - So, Wendy's doesn't have this problem.

  • And what's crazy is that they use the same brand of machine

  • as McDonald's does, and yet they don't have a McBroken.

  • It's not an internet meme for them, nor is it

  • for other places that use the same brand of ice cream maker,

  • like In-N-Out or Chick-fil-A or a bunch of others.

  • So, why is it only McDonald's that has a problem

  • with the broken ice cream maker?

  • - [Attendant] That's only a McDonald's thing.

  • We don't have that issue.

  • - You don't have that issue here.

  • - [Attendant] I promise.

  • (Johnny laughing)

  • (gentle music)

  • - If you want a real answer on this,

  • you need to talk to the people who suffer the most

  • when these machines' broken,

  • which actually isn't McDonald's corporate,

  • it's the people who own these individual restaurants

  • or franchises.

  • These are the people who pay the price

  • in lost revenue, when the machine is broken.

  • So I talk to them.

  • I talked to managers who actually deal with broken machines

  • and I also went deep in this 111 page owner's manual,

  • which is not a read I recommend

  • but I will summarize what it says.

  • (gentle upbeat music)

  • What I've found is as mind boggling as it is infuriating.

  • To understand this, you have to understand

  • how these ice cream machines work, and why they break.

  • So I ask you to bear with me

  • as we learn how an ice cream machine

  • at McDonald's works, and why they always break.

  • Once you understand that

  • you will understand who is getting rich every time one

  • of these things breaks,

  • and why they have an incentive to keep them broken.

  • (bright hiphop music)

  • - And I was like,

  • "Okay. I'm gonna guess it's gonna be around like 5%.

  • And it came back to like 13%, which is insane.

  • - One question that needs to be asked is,

  • "Should you be building ice cream machines,

  • if after 17 years you still can't get the software right?"

  • (hiphop music)

  • - [Wendy's Attendant] No. Yeah, that's a McDonald's problem.

  • - Okay. Really quick.

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  • Let's get back to McDonald's ice cream makers.

  • If somebody said, I have a product that 10% or 12%

  • of the time, it's not functioning

  • from an interest standard standpoint,

  • what does it look like?

  • - That's not good at all.

  • Being down for 10% all the time,

  • that's like,

  • no, you can't do that.

  • - So, let's look at the machine in question here.

  • It's this guy, the C602.

  • It's made by a company called Taylor.

  • This machine is made specifically for McDonald's.

  • Taylor is like an OG partner at McDonald's.

  • They've been doing business together

  • since the very beginning of McDonald's.

  • They're both based like a few miles away

  • from each other in Illinois.

  • They are old business partners going back decades.

  • But like I said, Taylor makes ice cream machines for a bunch

  • of other fast food restaurants like Wendy and Chick-fil-A,

  • and those machines aren't broken all the time.

  • So it's something very specific to McDonald's and Taylor

  • that explains the ice cream machine issue.

  • If you wanna start a McDonald's franchise,

  • you sign an agreement

  • with McDonald's corporate that says,

  • "I'm gonna open a restaurant

  • and I'll make sure that everything is standardized."

  • It's a part of this agreement that says you have

  • to use this kind of French fry

  • and you have to use one of two different companies

  • for your fryer and your grill or whatever.

  • When this new ice cream machine came out in 2003,

  • McDonald's had it in their agreement

  • with all their franchises, which is like 16,000

  • in the United States, that they had to use this machine.

  • No other machine.

  • They could not use any other machine on the planet,

  • They had to use the C602 made by McDonald's and Taylor.

  • It was in their agreement.

  • Usually franchisees can pick

  • between multiple different companies

  • for their gear in their store.

  • Not in this case, you had to use the C602.

  • So, let's dive into this machine.

  • (hiphop music)

  • Ice cream is dairy,

  • and dairy needs to be kept

  • at a certain temperature to stay safe.

  • The machine itself has all these pipes that have dairy going

  • through it all the time.

  • So what they do once per day is they heat up

  • the whole machine, including the ice cream mixture

  • to like 151 degrees Fahrenheit.

  • They leave it at that temperature for awhile,

  • while it kills off all the bacteria,

  • and then it comes back down to a freezing temperature

  • where it turns into ice cream.

  • That process takes about four hours.

  • And this is the thing that you hear about all the time

  • as the explanation for why the machine is always down.

  • (gentle music)

  • But here's the nuance here that really illuminates

  • the story.

  • Usually, the employees do this overnight,

  • while the store is closed.

  • Someone in the night shift gets the cleaning cycle going,

  • and then they lock up for the night.

  • The next morning,

  • new employees who are opening the store for the morning,

  • show up, and they look at the ice cream machine.

  • And on the screen, they usually see one of two things.

  • "Heat cycle was successful."

  • The ice cream machine is ready to use.

  • Or,

  • "Heat cycle failed."

  • They don't know exactly why the heat cycle failed overnight,

  • they're looking at this interface that looks

  • like it's from like 1983,

  • and all they see is something like,

  • "Heat mode failure,"

  • or some other obscure code

  • that doesn't really tell you what happened.

  • The machine is completely locked out

  • until you successfully run one of these heat cycles.

  • You have to run heat cycle.

  • Even if the heat cycle missed one

  • of these benchmarks by like one degree,

  • it's still just gonna tell you the thing failed.

  • Doesn't tell you why or by how much.

  • So the employee tells their manager,

  • the manager has no idea why the heat cycle failed,

  • and so they just tell their employee to like,

  • "Run it again."

  • Luckily it's the morning,

  • so, people aren't getting ice cream yet,

  • but like run the heat cycle again.

  • So, employee runs the heat cycle again and it fails again,

  • probably for the same reason it failed in the first place,

  • which nobody knows at this point.

  • PS, as a C602 ice cream machine insider,

  • the reason why it failed probably is because the hopper is

  • a little bit too full of the ice cream mix

  • and it takes a while for it to heat up and cool down

  • that massive matter.

  • So, just fill it a little bit less next time.

  • That's one of many reasons why it might fail.

  • Anyway, nobody knows this,

  • because they're just sitting there trying

  • to serve customers.

  • I worked in fast food in high school,

  • it's a chaotic world.

  • You're just trying to make people happy.

  • Meanwhile, the person's trying to like run the heat cycle,

  • it fails again.

  • So the heat cycle fails again.

  • Manager's pissed,

  • you have angry people asking for ice cream

  • and everyone's just saying like,

  • "Yeah, the ice cream machines down.

  • Sorry, we can't do anything about it."

  • So, finally, the manager calls the franchise owner,

  • the owner of the business and says,

  • "What do we do?"

  • And the franchise owner says,

  • "We need to get ice cream sales going.

  • This is not okay.

  • We're losing money.

  • Just call the guy."

  • (suspenseful music)

  • Just call the guy.

  • That's verbatim,

  • what one of the franchise owners told me.

  • He said,

  • "When things are crazy

  • I just tell them to just call the guy."

  • Now we're getting to the heart of this.

  • The guy in this case means one guy or woman,

  • which is an authorized service technician from Taylor,

  • the company who makes the machine.

  • Remember this?

  • - [Male Attendant] The ice cream machine

  • isn't working right now.

  • (dramatic music)

  • - No, I'm just hear here to fix the ice cream machine.

  • - Okay.

  • - You're from Taylor?

  • - Yes.

  • - Okay, 'cause I've never seen with a uniform

  • that why I'm a little bit--

  • - Okay. Yeah.

  • I always switch things up.

  • - Oh. So you're still Taylor?

  • - Yes ma'am.

  • - Okay.

  • - Turns out that Taylor

  • is the only company that is authorized to repair

  • and maintain these machines.

  • It's in their contract.

  • If you call anyone else, but Taylor,

  • first off they wouldn't know how to use it

  • 'cause it's such a strange esoteric machine,

  • but also you would void your contract, your warranty.

  • So you call the service technician,

  • he or she comes to fix the machine.

  • We got our hands on some actual invoices

  • that show how much these Taylor repair people cost.

  • It's different in every market and for every scenario

  • but somewhere to the tune of $144 for the first 30 minutes.

  • And then up to hundreds of dollars

  • for each additional 15 minutes thereafter.

  • So the desperate franchise owner,

  • the one who runs the business has to decide,

  • "Do I deal with angry customers who are yelling at me

  • 'cause they don't have ice cream, or do I just call the guy

  • and get them to come repair this at any cost?

  • It doesn't matter."

  • So these franchise owners

  • end up paying thousands and thousands of dollars,

  • not because their employees are competent,

  • or they're bad at training,

  • but because this machine locks them out

  • and they have no idea why.

  • They're looking at a screen that looks like this,

  • and all roads point to,

  • "Call the service technician."

  • I watched a bunch of advertisements for Taylor company,

  • people who make this ice cream machine

  • and do all the maintenance on it,

  • they hardly talk about their product here.

  • Their advertisements are more about

  • how great their repairs team is.

  • - [Advertiser] Innovators don't build machines.

  • They solve problems.

  • This is an expert technician.

  • There are 6,500 Taylor technicians worldwide

  • ready to help you.

  • The Taylor company!

  • (upbeat music)

  • - A few years ago, Taylor was in talks to be acquired

  • by another company called Middleby.

  • They put together a pitch deck of all their financials

  • to sort of say, like,

  • "Look at how good our business is."

  • And on that pitch deck,

  • they stated that 25% of their revenue comes

  • from this repair and parts service of their business.

  • Yes, they make ice cream machines,

  • but a quarter of their business comes

  • from just maintenance and repairs.

  • This sort of reoccurring revenue,

  • revenue you can rely on month after month,

  • is like gold for investors.

  • People love this because this is like,

  • you can project how much money you're gonna get every month,

  • if you can rely on a certain channel of revenue

  • in your business.

  • Taylor can rely on services and repairs

  • from McDonald's ice cream machines.

  • Remember, up until just a couple of years ago,

  • for years and years,

  • McDonald's franchises were only allowed

  • to use Taylor machines.

  • They had no options.

  • They couldn't be like,

  • "Wow, this machine sucks.

  • I'm gonna go somewhere else."

  • So they had to use the machines,

  • regardless,

  • and they had to use this specific machine

  • that breaks all of the time.

  • - [Taylor Advertiser] Their parts and service network,

  • is what makes Taylor the company

  • of choice for the food service industry.

  • - No matter what time of the (beep) day

  • the ice machine is broke.

  • How?

  • - [Mom] McDonald's is making my baby cry.

  • - How?

  • - We got our hands on the software for some

  • of these machines,

  • to see how Taylor has tried

  • to improve the software component.

  • You would imagine that

  • with a machine that is notoriously broken all the time,

  • it would update their software to give more useful feedback

  • to the user like,

  • "Hey your cleaning cycle failed last night

  • only by one degree,

  • and that's probably because your hopper was too full.

  • Try to fill it a little bit less next time."

  • Alas. No.

  • Since 2003, when this thing came out

  • there have been quite a few software updates.

  • But instead of improving usability of the software,

  • the software has actually introduced just new sets

  • of cryptic error codes

  • that don't help anyone solve any problems.

  • I have spent hours in this instruction manual

  • going through all of the error codes and what they mean.

  • I feel like maybe just maybe,

  • after reading this multiple times and like being

  • in the weeds, I could operate one of these machines

  • and maybe understand what's going on when things fail.

  • But it is clear to me that this machine is not set up

  • for the user to have success in diagnosing

  • and fixing the problem.

  • One person I was talking to was like,

  • they had just opened a store and they,

  • it was a brand new store, a brand new machine.

  • And they're like,

  • "Yeah, in the first few months

  • we called the guy like four or five times."

  • (chuckling)

  • I am blown away that a product like this,

  • with software this cryptic and horrible,

  • can exist in 2021.

  • The menus are horribly complicated.

  • The error codes are not helpful.

  • The buttons don't have words on them,

  • instead they're just like a bunch of symbols.

  • Like it's like press the flavor button,

  • press the ice cream button.

  • To get to here, like to access this menu,

  • press these two buttons at the same time.

  • It's like,

  • "How could you ever expect somebody,

  • especially like an entry-level employee,

  • who's been on the job for like a few days

  • to understand any of this."

  • It is a product that is set up to fail

  • and that has no incentive to improve,

  • because what this means for Taylor

  • is simply more services and repairs for their pocket.

  • 25% of their entire business is based on this.

  • And then there's the secret menu.

  • (bright hiphop music)

  • In addition to the instruction manual that's given to users,

  • I also got a hold

  • of the service manual that is given

  • to the Taylor service people;

  • like this is like the insider manual

  • that gives you the whole picture on this machine.

  • I do not recommend you read it.

  • In this manual,

  • you learn about a separate menu for the service technicians.

  • It's called the Service Menu.

  • This one is not accessible to the user;

  • the person who owns the machine, the franchise owner.

  • It's only accessible

  • to the service techs who have very specific code for it.

  • The existence of this service menu is found nowhere

  • in the user manual;

  • the thing given to the person who owns the machine.

  • And yet, according to this manual, this menu contains quote,

  • "Critical operating parameters for the machine."

  • So wait, if this machine is breaking all

  • of the time and you have a franchise owner

  • who's trying to keep their customers happy,

  • and there's a menu where there are quote,

  • "Critical operating parameters,"

  • that the owner doesn't have access to,

  • just call the guy.

  • Just call the guy.

  • The machine is not meant to give the user a clear picture

  • on why it's breaking.

  • A few weeks ago, a Taylor service technician realized

  • that he was required to install this new software update

  • on all McDonald's machines.

  • He noticed that the update had a bunch

  • of weird new error codes that made the machine worse

  • and less functional.

  • So he posted a video about it

  • asking for help from other service technicians.

  • Shortly after he posted the video,

  • the video disappeared.

  • When asked what happened, he responded with quote,

  • "The system defeated me."

  • He was clearly told to take the video down.

  • Somebody doesn't want this sort of thing on the internet.

  • Now listen, this isn't some conspiracy.

  • There's all sorts of weird conspiracies

  • around the ice cream machines,

  • this isn't one of those.

  • This is actually very rational human and business behavior.

  • When one has a monopoly over ice cream makers

  • and they've created a particularly (beep) product

  • that breaks all the time

  • and gives users no clear feedback as to why it's broken,

  • this company has no incentive to improve.

  • In an open market,

  • the incentive to make your product better

  • comes from competition

  • and comes from basically ramifications.

  • You'll be driven out of business

  • if you don't make a good product.

  • In this case, that's not the dynamic.

  • And in fact, having a bad product is incentivized

  • because it means more money in services and repairs

  • for this business.

  • And the reason why McDonald's corporate is okay with that

  • is because the cost isn't born by them.

  • It's born by local franchise owners who have to pay

  • for services and repairs.

  • Taylor has the capacity to make

  • and improve ice cream makers.

  • They do that all the time at Wendy's,

  • and Chick-fil-A, and In-N-Out.

  • And yet the machine made for their OG exclusive partner,

  • McDonald's, doesn't receive the same improvement

  • and refinement.

  • Instead it receives a bunch

  • of new error codes and terrible user experience,

  • which always leads to "Call the guy."

  • One franchise owner I talked to said,

  • "All roads lead to, call the technician."

  • Like this product is designed to get you

  • to call the technician.

  • At this moment, as I'm talking to you, 15%

  • of all ice cream machines in the US are down.

  • The standard for most industrial products

  • is that you have less than a 1% failure rate

  • for your product.

  • In fact, the real target

  • for mass industrial products is 99.99966%

  • of the time your product is working.

  • That means 3.14 errors for every 1 million opportunities.

  • What you're seeing here with 15% is a dismal failure.

  • And this is the product of

  • no pressure or no incentive to improve.

  • And in fact, a perverse incentive to keep it (beep)

  • The last chapter of this story

  • is the one that is still developing today.

  • And it has to do with the email

  • I got a few months ago from somebody

  • who's deep in the middle of this.

  • I'm gonna lay out some facts here.

  • I'm gonna let the news play out over coming weeks and months

  • to see how this happens,

  • but here's what's going on.

  • The guy who reached out to me originally

  • was someone named Jeremy, who is a tech entrepreneur.

  • He invented a product that could basically fix this problem

  • of like terrible feedback

  • to the user of these ice cream machines.

  • It's this device that you plug

  • into your ice cream maker and it connects

  • with your phone and it gives you solid reporting

  • on all the things happening in your ice cream machine.

  • Something that this does not do.

  • And it identifies like actionable things

  • that you can do, to train your employees

  • to make sure that the problem doesn't happen again.

  • Basically, it avoids this happening in the first place

  • and avoid you needing to 'call the guy' all the time.

  • As soon as Jeremy launched this product

  • it was a smashing hit with franchise owners.

  • They started selling hundreds

  • of these things to franchises all across the country.

  • - [Reporter] People Magazine,

  • reports the chain has partnered with Kytch,

  • a company that created technology to help employees

  • manage the machines and reduce downtime.

  • - The franchise owners I talked to said

  • that instead of getting these vague error codes,

  • now they actually get like solid reporting

  • on what is happening inside this machine,

  • and they can like train their employees to help avoid this.

  • Now lemme just caveat for a second.

  • Jeremy and his company Kytch,

  • obviously have a big financial stake in this story.

  • I'm aware that he reached out to me and gave me some

  • of his data and that there's a big conflict

  • of interest in terms of like neutral journalism

  • and my informant being somebody who stands

  • to gain a lot of money,

  • if this story comes to life.

  • And that's why this story has taken me literally months

  • to report.

  • I've had to go through and independently report

  • and verify every single thing that Jeremy has told me.

  • Hence this.

  • (groaning sounds)

  • So, yes, while there is a major stake for Jeremy and Kytch

  • for this story and for exactly what I'm saying here,

  • the fact is everything that I've said here

  • checks out on my own independent reporting.

  • Just let that be known.

  • Okay. So Kytch got so popular among franchise owners

  • that at this conference where all the franchise owners

  • got together late last year to have a conference

  • to talk about McDonald's things,

  • sounds like a riveting conference,

  • the head of this organization

  • of franchise owners gets up and says,

  • - Now this is no silver bullet, but it's my belief

  • that the information it provides increases awareness

  • and results in faster reaction times

  • when a problem does occur.

  • Now, to be clear,

  • this is not a McDonald's approved piece of equipment.

  • - I mean, he sort of like endorsed it.

  • He was like,

  • "This is a sweet product.

  • It's actually helping us out."

  • Soon after this endorsement, McDonald's sends an email

  • to all of its franchises that says that they've determined

  • that Kytch is actually super dangerous.

  • It may cause serious safety risks, and they recommend

  • that the franchise owners stop using it,

  • saying that they will void their warranty if they do.

  • Wait, what?

  • So you have this device

  • that is clearly solving a major problem,

  • and instead of being like,

  • "Whoa, tell us more about this.

  • Let's see if we can get this like approved

  • and put it into more shops,"

  • they blacklist it.

  • And they scare away a bunch of their franchisees

  • from using it.

  • I reached out

  • to McDonald's directly to ask them point blank,

  • "Like WTF?

  • Why are you blacklisting a product that has

  • the potential to solve this problem

  • that you get made fun of all the time on the internet for?"

  • They came back to me with some boiler plate PR language

  • about being committed to their customers and all this stuff,

  • being able to buy sweet treats and all this.

  • And then this little nugget at the end where they say

  • that McDonald's is testing a connectivity solution

  • with an approved McDonald's supplier.

  • In other words, McDonald's is working

  • on a product that does exactly the same thing.

  • Oh, and the company that they're using

  • to do this is called Powerhouse Dynamics, who is,

  • wait for it, owned by the same company that owns Taylor.

  • They're under the same parent company,

  • Taylor and Powerhouse Dynamics.

  • They're keeping it in the family.

  • Oh, and this device, the new one that they're testing out,

  • doesn't give the full picture to the user.

  • It continues to block them out of certain aspects

  • of the machine that could be useful

  • in diagnosing why the machine is always broken.

  • The theme here is the same.

  • It has been the whole time.

  • Two old companies that have been working together

  • for a long time,

  • looking out for each other and keeping control over data

  • so that they can save their own necks

  • from being disrupted by new tech.

  • That is like a story, like that is as old as time,

  • and it is happening right here

  • in a potentially collusionary way.

  • Again, is this a deep conspiracy?

  • Is there like secret backdoor deals going on?

  • No, this is actually horribly predictable.

  • What this is, is old companies who are afraid

  • of being disrupted by smarter, better products,

  • doing whatever they can to hold on

  • to their share of the market.

  • This new connectivity product that McDonald's mentioned

  • to me, basically does the same thing as Kytch.

  • But this new device doesn't actually give the full picture.

  • It still blocks the user out of those things that have been

  • behind the technician's secret menu.

  • The things that the user manual itself says are critical.

  • It's the same old story of keeping tight control

  • over what data and experience the user has,

  • so that they can continue to maintain

  • their exclusive relationship

  • with services and repairs, which is 25% of their business.

  • It's honestly smart, shrewd, cutthroat, business behavior.

  • But you know who it hurts?

  • It hurts the franchisees

  • and it hurts all of us who wanna go buy McFlurries.

  • This is anti-competitive behavior.

  • Trying to squash new products

  • in the name of retaining control.

  • So, there's a lot of nuance here

  • that I've sort of blasted through very quickly,

  • but the upshot is that McDonald's ice cream makers

  • are broken more than everyone else's ice cream makers,

  • even though they're made by the same company,

  • because the company that makes them

  • has no incentive to improve,

  • and in fact has an incentive to keep them bad.

  • Over the years,

  • they've done a terrible job improving their software,

  • and they've kept employees, managers, and franchisees

  • in the dark of what's actually going on

  • with their ice cream maker,

  • preventing them from actually being able

  • to fix it themselves.

  • And when finally someone comes

  • with a product that could actually fix it,

  • they squash it in the name of their own product

  • that does sort of a worse version

  • of what that new product was going to do.

  • Kytch is suing McDonald's for a bunch of stuff.

  • Go read into the lawsuit if you'd like.

  • And certainly in coming months, we will learn the details

  • of exactly how this is all going down.

  • But for now next time you're

  • at McDonald's and they don't have ice cream,

  • just know that it's not because of lazy employees,

  • it's not because of lack of training,

  • it's because there's an old relationship

  • between two old companies that don't want things to change.

- Have you heard the conspiracy

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The REAL Reason McDonalds Ice Cream Machines Are Always Broken

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    joey joey に公開 2022 年 01 月 02 日
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