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Have you ever wondered
how all those
different coffee shops can survive
when there are so many of them?
It's because coffee
is the world's most popular beverage
after water.
"Someone said something about coffee."
Worldwide, the coffee trade exceeds
$10 billion U.S. every year.
So why is coffee so popular?
And how did the world
become crazy for coffee?
Keep watching as we explore
your favorite cup of Joe.
Legend has it that around 850 CE,
coffee was discovered
by an Ethiopian shepherd
named Kaldi.
After seeing his goats becoming
more active after eating fruits from a bush,
he tried the fruit himself
and felt more alert and energized.
Although the story
is likely more legend than truth,
coffee does seem
to have originated
in the Kaffa region of Ethiopia.
From there
it spread across the Arabian peninsula
where it was known
as the "wine of Araby."
Coffee drinking
became a social experience
as people gathered to talk,
play chess or listen to music
at coffee houses known as
These places became
so important for conducting business,
discussing news
or exchanging information
that they became known
as the "Schools of the Wise".
"Drink the coffee
it will make you feel better."
By the 17th century,
Venetian merchants had brought coffee
back to Europe with them.
However,
people were suspicious of the new brew.
"Wow."
The local clergy of Venice referred to it
as the "bitter invention of Satan."
"Oh my ***"
But when Pope Clement VIII tried it,
he gave his approval.
Its popularity
quickly spread throughout England,
Austria, France, Germany and Holland.
The Dutch loved it so much
that they tried
to cultivate coffee themselves.
But Holland isn't exactly known
for having a tropical climate.
After failing to grow the plant
on their home turf,
the Dutch exported plants
from Yemen's port of Mocha
to their Indonesian colony of Java.
The success of their
Mocha Java cultivation
led to plantations
in Ceylon and Sumatra.
The Dutch then gave
some of their plants to the French
as part of a military agreement.
France transported them
to its colonies in Central America,
where the coffee plant
quickly took root.
Eventually, coffee found
its way to North America.
And we are grateful.
Although there were
some minor boycotts of tea in 1774,
the popularity of coffee
in the United States
Nice try Boston.
The truth is
that coffee from Brazil and the Caribbean
was less expensive
and easier to obtain
that tea from China or India.
Soon, coffee became
the go-to drink for breakfast,
instead of the usual beer and wine,
because of its ability to stimulate us.
Wait, beer and wine for breakfast
was a thing?
Born too late.
Coffee is 0.65 to 2.3% caffeine,
depending on the roast
and refinement process.
Your liver breaks down caffeine
into metaboliltes,
giving you that energetic buzz.
For many people,
a day can't start
without the stimulating effects
of coffee.
But regardless
of its effect on our bodies,
it really all comes down to taste.
"I love coffee."
Despite its aftertaste,
coffee can have
a complex and rich flavor.
That flavor is determined
by the type of roast,
the way it's prepared
and even where the beans
are cultivated.
For example,
coffees from Columbia and Kenya
have a fruity taste
similar to berries
while those from Ethiopia and Guatemala
have a citrusy flavor.
"Sounds interesting."
There are several species
of coffee plants.
The most common
are Coffea arabica
and Coffea canephora.
After harvesting,
the beans are removed
from the fruit and roasted.
The length of the roast
brings out different flavors
in the beans.
The beans are ground to a powder,
and the size of the grinds
can affect the final flavor.
A finely ground coffee
will release its flavors quicker
than a coarser grind.
The grounds are brewed
in hot water and filtered
to make the perfect cup of java.
So, how did the world
become crazy for coffee?
What is your favorite cup
of rocket fuel?
Let us know in the Comments.
And now that we've looked
at one of the world's
most common drinks,
let's find out why truffles are so rare.
We'll do that on another episode of