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  • My name is Diana. I'm a journalist, author, and TV presenter.

  • Like the rest of us, I'm part of the online generation

  • and I've seen a massive change in my lifetime.

  • One moment, social media wasn't even a thing.

  • And then all of a sudden, it's become everything.

  • We live in an age where tech companies employ psychologists

  • to make these apps even more addictive.

  • Rebecca Meechan knows a lot about this.

  • Her job is running the social media channels

  • for Glasgow Caledonian University

  • How do you use social media for your personal use?

  • I mostly use it for just posting photos,

  • update my friends and family on what I'm doing.

  • Say you do post a selfie of yourself or doesn't even have to be a selfie,

  • or a photo that someone else took.

  • Yeah. And you don't get a lot of interaction, likes or comments.

  • Does that bug you?

  • Like, honestly... Honestly... ..cos I think it bugs

  • all of us deep down. Yeah, I think deep down everyone...

  • if they don't get a lot of likes on your photo, you'll think, "Why?"

  • If someone's put a photo on, one of my best friends,

  • and they've asked me, "Why have you not liked my photo?" I'll say,

  • "Well, why do you need me to?" Like, "I'm your friend,

  • "I'm telling you right now you look good. That's a nice photo, but I...

  • "I just... I did not feel the urge to double-tap.

  • "Like, is that a problem?"

  • Now just like the rest of us, I have to admit I do get a certain kick

  • when I post something on social media

  • and it gets a "good" number of likes.

  • However, to be quite honest, I'm not so sure how healthy it is

  • to be transfixed by these numbers.

  • Kumba Dauda runs two very successful online businesses.

  • But she's got strict rules in place to make sure her online world

  • doesn't take over her real-life world.

  • Social media is like a double-edged sword.

  • You can really...

  • It can take over your life if you let it.

  • It's easy to be addicted to likes.

  • I see so many people that are, like, they'll post on Instagram

  • then they'll be checking, checking, checking...

  • But I try to avoid doing that at all costs.

  • The tip for kind of...

  • if you do feel like you're constantly checking your phone

  • after you post, is to really just put your phone away

  • and focus on another task.

  • From now on I'll be much more aware

  • of the time I spend checking out my social media sites.

  • Although, to be honest, some habits are hard to break.

  • I'm going to share my research with Rebecca and Rosalind.

  • But I'm going to put it out there and say that we're all a little bit

  • addicted to our social media... Yeah...

  • ..whether it's for work purposes or for our own personal pleasure.

  • Like, you run three Instagram accounts. Yeah.

  • That's a lot of interacting with your social media.

  • It definitely has opened my eyes to how often I can check my phone

  • and how much I am on social media.

  • I think I can honestly say I'm probably more addicted

  • than I thought I was, just considering the amount of times

  • I pick up my phone for no reason.

  • When you think of addiction, you don't necessarily think addiction

  • to social media is so much of a dangerous thing like addiction

  • to alcohol or drugs - you don't think of it as the same thing.

  • Yeah, but unless you have someone

  • who's really young who has low self-esteem, or is going through,

  • maybe a really difficult time with their mental health,

  • I think that's when likes really come into the equation.

  • Then they matter a lot. Yeah.

  • Let's face it - likes and notifications are here for good.

  • It's controlling our dependence on them

  • that's the next big challenge.

  • Social media apps are cleverly designed

  • to draw us in and get us hooked, and we need to be aware of that.

  • We need to take control of technology

  • before it takes control of us.

My name is Diana. I'm a journalist, author, and TV presenter.

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Why are we all so desperate for instagram likes? | Addicted to... Likes - BBC

  • 168 7
    Christine Ren に公開 2021 年 09 月 05 日
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