字幕表 動画を再生する 字幕スクリプトをプリント 翻訳字幕をプリント 英語字幕をプリント [1: Work Super Hard.] ① とにかく一生懸命働く I think the first is, depending on how well you wanna do, and particularly if you're starting a company, you need to work super-hard. 僕が思うのは そもそも 自分がどれくらいうまくやりたいと思っているか次第だということ 特に会社を興したのなら とにかく一生懸命働かなくちゃ So w-what does super-hard mean? では とにかく一生懸命ってどういうことなのか？ Well, when my brother and I was starting our first company, uh, instead of getting an apartment, we just rented a-a small office and we slept on the couch. 僕が弟と2人で初めての会社を興した時は 大きなオフィスを構えるんじゃなくて 小さなオフィスを借りて ソファで寝てました And we showered at the YMCA, and we had just one computer. あと シャワーは YMCAで浴びたし パソコンも 1 台 だけでした So, the website was up during the day, and I was coding at night, seven days a week, all the time. だからホームページは日中だけ閲覧可能で 夜 僕がコーディングをしていたんだ 休みなく ずっとね Work hard, like every waking hour. 一生懸命働く 目を覚ましている間はずっと That's, that's the thing I would say, particularly if you're starting a company. それが僕の言いたいこと 特に 会社を起こした人にはね And I mean, if you do the simple math, say like, okay if somebody else is working 50 hours, and you're working a hundred, uh, you'll get twice as much done in the course of a year as the other company. それに 単純計算してみれば そうだね もし他の誰かが 50 時間働いていて 自分が100時間働いていたら 年間の労働時間は他の会社の 2 倍になるでしょ [2: The Right Product.] ② 正しい商品 I think two, is you gotta make sure that, that you, whatever you're doing is a great product or service. 2 つ目は 手掛けているものが何であれ 確実に素晴らしい製品 もしくは サービスを提供することだと思います It has to be really great. 本当に素晴らしいものでなくてはいけないんです And I go back to what I was saying earlier where if you're a new company, I mean unless it's like some new industry or new market that, if it's an untapped market then you have more ability to... それから さっきの話に戻るけど 新しい会社を興したのだったら 新しい産業だったり 市場じゃない限りは それが未開拓市場なら もっと ...the standard is lower for your product or service. But if you're entering anything where there's an existing marketplace against large entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better because then you put yourself in the shoes of the consumer and they say, "Why would you buy it as a consumer?" You're always gonna buy the trusted brand unless there's a big difference. So, a lot of times, entrepreneur will come up with something which is only slightly better. Um, and it can't just be slightly better. It's gotta be a lot better. [3: Hire Great People.] The other thing I'd say is that, um, if you're creating company, or if you're joining a company, uh, the most important thing is to attract great people. So either join a group that's amazing that you really respect, or if you're building a company you've got to gather great people. I mean, all a company is is a group of people that have gathered together to create a product or service. And so depending upon how talented and hardworking that group is, and the degree to which they are focused cohesively in a good direction, that will determine the success of the company. So, do everything you can to gather great people if you're creating a company. [4: Signal Over Noise.] Then, I'd say focus on, on signal over noise. A lot of companies get, get confused. They spend money on things that don't actually make the product better. So for example, at Tesla, we've never spent any money on advertising. We put all of the money into R&D and manufacturing and design, to try to make the car as good as possible. And, uh, I think that's, that's the way to go. So, for any given company, just keep thinking about are these efforts that people are expending, are they resulting in a better product or service? And if they're not, stop those efforts. [5: Take Risks Now.] And then I think the final thing I would encourage you to do is, now is the time to take risk. You don't have, yeah, you don't have kids, but as you get older your obligations increase. And once you have a family you start taking risks not just for yourself but for your family as well. It gets much harder to do things that might not work out. So now is the time to do that before you, before you have those obligations. So, I would encourage you to take risks now. Do something bold. You won't regret it.