Name: Inside Apple’s Rise to $2 Trillion | WSJ
Uploaded: 2021-05-31T03:05:17.000Z
Duration: 8 min 35 s
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the most valuable publicly traded company in the world.

Overtaking Aramco as its market cap soared past $2 trillion

- [Narrator] But the company's road to $2 trillion,

After founder, Steve Jobs passed away in 2011,

many investors doubted that his successor, Tim Cook

could fill his shoes and propel the company forward.

could even sustain the level of success that they'd had.

- [Narrator] But amidst lawsuits, regulatory investigations,

and an ongoing trade war, Apple's shares have surged.

- Introducing Apple II, the easy to operate home computer.

- [Narrator] Apple first launched its Apple II

revolutionizing the industry in the world.

When Apple reached its $1 trillion market cap,

surpassing other tech giants by billions of dollars.

And if you'd put $10, 000 in Apple in 1980

one of its strongest years since the death of Steve Jobs.

- Apple had had some stumbles up through 2016

and there were doubts about Tim Cook's leadership

and by 2018, I think people had a sense that

it kind of shot out to get over the milestone.

- [Narrator] In July, 2018, the company reported

Its flagship iPhones remained widely popular

and sales from the app store and other services

which included it's most expensive model yet.

It is the most advanced we've ever created.

going into the launch of the new phones later that year,

- [Narrator] But things didn't go as expected.

This had a lot to do with the ongoing trade war

and purchases of iPhones in China fell sharply.

I think people felt underwhelmed by the new features

and questioned whether it was worth spending that much.

- [Narrator] In response, the company slashed

2018 turned out to be Apple's worst yearly stock performance

And for some skeptics this fall from grace

seemed to confirm their doubts that Tim Cook

Cook move to dramatically expand his strategy,

- Today, we're excited to extend our services even further,

the company announced the Apple credit card, Apple TV plus,

and a number of new finance gaming and new services.

- This was something that had already been set

had really been hammering on for a couple of years

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Inside Apple’s Rise to $2 Trillion | WSJ

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