Name: Buying more ugly food: an imperfect waste solution? | FT Food Revolution
Uploaded: 2021-04-24T02:28:38.000Z
Duration: 2 min 7 s
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It's also responsible for more carbon emissions

than any country besides China and America.

But what can be done and how much waste is inevitable?

more so-called ugly food, perfectly edible

Startups like Misfits Markets, Imperfect Foods

But critics maintain that this produce is seldom

More likely, it would have ended up in a pie or a soup,

The California-based non-profit ReFED analysed 27 ways

to reduce food waste and found the most effective were

solutions like education campaigns and changing

packaging sizes to prevent over purchasing.

Most promising of all was also perhaps the least glamorous

Confusion around sell by, best by, use by,

and the best before dates accounts for around 20

per cent consumer food waste, while loosening ugly produce

But there must be buy-in from food producers,

and waste reduction doesn't always make business sense.

usually buy even more from the grocery store.

The UN's Food and Agriculture Organisation

says that governments must step in and pressure

Improving technology for predicting food demand

and tracking waste would limit over stocking, cutting

Ultimately, there are no silver bullets neither businesses,

governments, nor consumers can solve the problem alone.

Though a zero food waste world is unlikely, tackling the issue

can offer substantial financial and environmental payoffs.

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Buying more ugly food: an imperfect waste solution? | FT Food Revolution

ultimately

inevitable

improve

tackle