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  • - So starting this YouTube channel is hands down,

  • the single best thing I've ever done in my life.

  • And so in this video,

  • I'm going to be sharing my top 10 tips,

  • on how you can get started with setting up your own channel

  • if that's what you're into.

  • Coming in at number 10, we have,

  • don't worry about what other people will say.

  • I always ask this question.

  • I ask the question on Twitter and on Instagram

  • and I ask people, you know

  • what are your fears about starting on YouTube?

  • And what do you want to know?

  • And the number one complaint is always

  • I'm worried about what my friends and family will think.

  • I've been running a course

  • called the Part-time YouTuber Academy,

  • where we have people who are sort of aged

  • from 18 up to like 55.

  • And basically everyone in that age range

  • also worries about what their friends and family will think.

  • But you know what?

  • The thing that everyone realizes

  • is that once you've uploaded your first video,

  • all of that fear kind of goes away because you realize,

  • that no one gives a shit,

  • like no one actually cares

  • whether you're uploading videos to YouTube.

  • You might think it's like the biggest deal in the world

  • that, oh my God, what is my mum going to say?

  • What am my cousins going to say?

  • What are my friends and university going to say?

  • But no one actually cares.

  • Everyone is just so worried about their own lives,

  • that the fact that I'm doing YouTube, no one cares.

  • The fact that you're going to start a YouTube channel

  • talking about whatever you want, no one cares.

  • And we just need to get that into our heads.

  • And this is such a common fear and we all have it.

  • And it's just the first thing you have to get over.

  • Basically, no one cares.

  • Stop deluding yourself into thinking

  • that people are thinking about you,

  • because everyone is just worried about themselves.

  • They're worried about

  • how they are appearing to other people.

  • There's this thing in psychology

  • called the spotlight effect,

  • which is that we all walk through life

  • thinking that there is a spotlight trained on us

  • and just not realizing that everyone else

  • is absorbed in their own life,

  • and we are only the heroes of our own story,

  • and we are supporting cast and everyone else's story,

  • if they're even thinking about us at all.

  • So start your YouTube channel.

  • Do not worry about what people will think.

  • 99% of the fear is

  • in just before you publish your first video.

  • But I promise you, as soon as you hit publish on that video,

  • 99% of the fear will disappear,

  • and you will stop worrying what people think.

  • Then at point number nine,

  • we have gear doesn't matter at the start.

  • Gear does matter in the long run,

  • but at the start gear does not matter at all.

  • When I started my YouTube channel,

  • I started filming on my iPhone,

  • I did not have any microphone attached to it.

  • I literally just got the camera,

  • lay in bed, pointed at myself and said,

  • hey guys, I think I'm thinking

  • I'm going to start some kind of vlog.

  • I knew absolutely nothing about editing,

  • I just followed free YouTube tutorials,

  • about how to edit videos.

  • And that's what you have to do when you're getting started.

  • It's like, if you're starting learning how to write,

  • it doesn't matter what pen you're using

  • as long as you're writing something.

  • If you're getting started learning how to draw,

  • it does not matter what pencil and what paper you're using.

  • That's all a distraction.

  • what you need to do is just

  • pick up any old pencil you've got lying

  • or pen that you've got lying around the house,

  • any old piece of paper or scrap paper

  • and just start learning from day one.

  • It's the same thing with YouTube really.

  • If you're watching this,

  • you have a device which is capable of recording video.

  • You have your phone.

  • If you want to get started on YouTube, screw the gear.

  • Don't think, oh, I need to wait to upgrade

  • to a fancy ass camera before I'm allowed

  • to get started on YouTube,

  • start with whatever you have,

  • start with your phone and you can always upgrade later.

  • And in fact, over there is a video where I talk about

  • exactly how to start filming videos with just your iPhone,

  • and it looks pretty reasonable.

  • If you do want to upgrade something,

  • then upgrade your audio quality.

  • Firstly, because people will sit through a bad video quality

  • but no one will sit through bad audio quality,

  • so that's the first thing to upgrade.

  • And if you want to learn more about

  • exactly which gear to upgrade

  • and like a shopping list for gear at different levels,

  • you should definitely sign up to my Part-time YouTuber

  • free seven day email course.

  • This is totally free.

  • You just enter your email address

  • and then every day I will email you with a long ass article,

  • which contains lots of tips

  • about getting started on YouTube.

  • And one of those in the seven-day course

  • is about exactly what gear you need to upgrade,

  • and in which order, and I give you different levels

  • for gear a different budget levels.

  • So again, that'll be linked in the video description

  • if you want to check it out,

  • again, totally free.

  • Just seven days of emails from me,

  • where I give you my top tips on getting started

  • on YouTube as a beginner.

  • Point number eight,

  • we have, don't worry about the numbers.

  • Once you started on YouTube,

  • this is a mistake everyone makes is that you're

  • way too focused on the analytics,

  • but at the start, like it doesn't really matter.

  • The only thing you have to do

  • is just keep on producing more and more and more videos

  • and not really worry about the fact that

  • no one is watching them,

  • and that you're not getting very many subscribers.

  • If you look at the stats,

  • according to Tube buddy, the average channel

  • with 1000 to 10,000 subscribers has made 152 videos.

  • So until you've made 152 videos,

  • you do not have the right to complain,

  • that you're not growing on YouTube.

  • You have to make 152 videos first

  • and then we can think about

  • how to tweak your growth prospects on YouTube.

  • For me, it took me 52 videos and six months

  • to hit a thousand subscribers,

  • that was making two videos a week, six months in a row

  • while I was a full-time medical student at Cambridge

  • while preparing for my final year medical student exams.

  • Two videos a week, six months

  • and then I hit a thousand subscribers.

  • And so at the very least,

  • if you've made anything less than 52 videos,

  • then don't worry about your subscriber count.

  • You can always email me for advice

  • or sign up to my YouTube,

  • Part-time YouTuber mailing list and reply to emails on that.

  • You can always email me for advice further down the line,

  • but I can't give you any advice

  • until you've made at least 52 videos.

  • That's just how it works.

  • All right.

  • Point number seven is this idea

  • of stacking the deck in your favor.

  • So we've established that you're going to start your channel

  • and you're just going to do it

  • and not care about what people think,

  • but to succeed on YouTube,

  • you want to think in terms of

  • stacking the deck.

  • How do you take the deck

  • and how do you stack it in your favor?

  • Now, the extent to which you should stack the deck

  • depends on how you're thinking about YouTube.

  • If you're thinking about YouTube purely as a hobby

  • where you don't actually care about the numbers

  • and you're thinking,

  • oh it would be nice to make money from this

  • further down the line,

  • but it's not my primary aim right now.

  • And that's great,

  • you don't need to worry

  • about stacking the deck in your favor,

  • but if like a lot of students in our course,

  • the Part-time YouTuber Academy,

  • you're thinking of YouTube more as a business opportunity

  • so the more business

  • entrepreneurial people minded end of the spectrum,

  • you then want to think about how do I stack the deck

  • to try and grow on YouTube or to try and get,

  • achieve my goals for YouTube, you know,

  • as effectively as possible.

  • And there's broadly two ways of stacking the deck.

  • You can stack the deck in terms of time,

  • or you can stack the deck in terms of money.

  • How do you stack the deck in terms of time?

  • Well, it involves putting in the time

  • to learn how to get better on camera,

  • which happens over time as you make more and more videos.

  • It involves putting in the time

  • to get better at editing videos.

  • Again, it happens as you just produce more and more videos.

  • I've got a friend called James Johnny

  • who has grown from zero to 500,000 plus

  • subscribers on YouTube

  • by making like 10 or 12 videos or something stupid like that

  • because he spends hundreds of hours editing each one

  • to make it, craft it into a perfect

  • Netflix documentary style video.

  • He is stacking the deck in his favor,

  • by spending large amounts of time,

  • hundreds and hundreds of hours,

  • writing, scripting and editing his videos.

  • The other way of stacking the deck in your favor

  • is by using money.

  • Now we're not going to talk about this

  • because this is a more advanced point.

  • But for example, you can invest in gear,

  • and number two, you can invest in hiring your own team

  • which is now what I've done.

  • And actually a lot of people don't realize

  • that you can outsource video editing for quite cheaply,

  • very early on.

  • And so, especially if you have a job

  • where your time is worth let's say more than $10 an hour,

  • you can easily outsource video editing

  • to someone who you're paying less than $10 an hour too,

  • if you want, as a way of stacking the deck in your favor

  • by using money.

  • Again, that's a bit of an advanced point.

  • We'll talk about that more

  • in my Part-time YouTuber free email course,

  • just sign up in the video description,

  • if you want to check that out.

  • But yeah, that's kind of how I think about it.

  • Like there are no guaranteed formulae to success on YouTube,

  • but really it's all about stacking the deck in your favor

  • in whatever way you can

  • depending on what your goals for YouTube are.

  • Are you a hobbyist

  • or are you a entrepreneur, business person?

  • I'm somewhere in the middle

  • leaning kind of towards the business side.

  • So I do whatever I can to stack the deck in my favor.

  • Point number six, use your unfair advantages.

  • Now I've got a secret three-part formula

  • for success on YouTube

  • and in fact, success in anything in life

  • and that is success equals work multiplied by luck,

  • multiplied by unfair advantages.

  • Now work, you have to put in the work,

  • you have to put in the time and the effort to do this.

  • Otherwise, you know, it's not going to go anywhere.

  • Luck, you're kind of reliant,

  • you do have to get a little bit lucky,

  • but the good thing about luck is that

  • the more videos you put out,

  • the higher the odds that any one of them will get

  • picked up by the algorithm and will start to go viral.

  • And in fact, for my channel

  • it's only been like two or three videos

  • in the last three and a half years

  • that have gone really viral,

  • that have really propelled channel growth.

  • Everything else has been fairly average, fairly mediocre.

  • So that was work and luck.

  • But the third component of the success equation

  • is unfair advantages.

  • What are the unfair advantages that you have

  • that you can exploit in your YouTube channel

  • or in whatever you're doing?

  • For me my unfair advantage was that I was a medical student

  • and I was at Cambridge University.

  • Those are pretty big unfair advantages,

  • because the niche that I was targeting

  • was people applying

  • to study medicine at Cambridge University.

  • I was not trying to be a makeup influencer.

  • I was not trying to be a fashion influencer

  • or a lifestyle or workout or fitness influencer.

  • None of that would have used my unfair advantage.

  • Maybe the medical student thing

  • if I was actually interested in fitness.

  • But you want to think about what are the qualities I have?

  • What are the things that

  • other people can't necessarily compete with,

  • even though we don't really

  • want to think about this as a competition,

  • what are the unfair advantages that I have,

  • that I can use to help propel my channel?

  • And if at this point you're thinking,

  • well I don't have any unfair advantages,

  • you should check out a video linked up there

  • which will be my book club episode

  • of a book called The Unfair Advantage

  • which is all about the formula to success

  • where I chat with one of the authors Hasan,

  • about the five different types of unfair advantages,

  • and we talk about how to answer this question of like,

  • well, I don't feel like I have any advantages,

  • because everyone has their unfair advantages.

  • You just have to lean into them.

  • You have to figure out what they are.

  • And then you want to try and weave that

  • into your YouTube channel somehow.

  • Point number five, focus on quantity

  • rather than quality.

  • It is far more important when you're starting out on YouTube

  • to make a hundred really bad videos

  • than to try and make 10 really good videos.

  • Caveat, unless you're going down

  • the James Johnny route of like, you know,

  • putting in hundreds of hours of editing into the videos,

  • that's like a different style.

  • But like I imagine for most people watching this,

  • your aim is to become a YouTuber that's sort of like me

  • whereby you can sit in front of a camera

  • and talk about whatever you want and it's kind of nice,

  • and you share your life and you share your experiences,

  • and you do some teaching,

  • rather than to craft a Netflix documentary.

  • But whatever the case,

  • quantity is more important than quality at the start.

  • And there's a nice story that I like,

  • which is the parable of the pottery class.

  • And the story goes that there is a pottery class,

  • and the teacher divides the group into two different groups.

  • One of the groups has to make a pot every day for 30 days,

  • so by the end of the 30 days, they make 30 pots,

  • whereas the other group,

  • has to focus on a single pot for the whole 30 days,

  • so they only have one pot at the end of the 30 days.

  • And then at the end of the 30 days,

  • the teacher kind of brings all the pots together,

  • and judges the quality of the pots.

  • And he gives out prizes about who's the best potterer,

  • and every single pot that won a prize,

  • came from the quantity group, rather than the quality group.

  • Especially when you're getting started out in something,

  • there are so many learnings to be had,

  • improving your own ability to talk to the camera,

  • improving your ability to edit videos,

  • improving your storytelling.

  • All of these happen through quantity,

  • rather than through quality.

  • You have to get in the reps

  • and so my theory on this

  • is that you just have to make a hundred videos,

  • make at least a hundred videos,

  • and then worry about trying to improve the quality of them.

  • Because by virtue of making a hundred videos

  • you're naturally going to improve the quality of them

  • without even really thinking about it.

  • But the main thing is you have to,

  • you've got to get in the reps.

  • It's all about quantity rather than quality at the start.

  • Number four is, don't really worry about what your niche is.

  • Like people get hung up on this.

  • Like, I don't know what to make videos about.

  • It would be like a writer saying

  • I don't know what to write about

  • therefore I'm not going to write.

  • Or like an artist saying,

  • I don't know what my masterpiece is going to be,

  • therefore I'm not going to hold a paintbrush.

  • It's totally okay for your niche to emerge over time.

  • Yes, you can take a very calculating route

  • and plot out in advance and be like, okay, this is my path.

  • Or you can do what I recommend,

  • which is just start making videos on YouTube

  • about whatever you enjoy, whatever you want.

  • If I were starting on YouTube,

  • I wouldn't really worry about the niche thing.

  • I just think, you know what,

  • let me make videos about the things that I enjoy making,

  • maybe some close-up magic because I'm not a total loser.

  • Maybe like iPhones,

  • maybe like, you know my favorite pen,

  • maybe like, you know,

  • tips of getting started on YouTube,

  • maybe life as a medical student,

  • maybe like,

  • whatever experiences in my life that I enjoy talking about,

  • and that I think I could teach on the internet

  • that is the stuff I would start making videos about.

  • And over time, as you start making videos

  • about things that you enjoy,

  • the audience starts to resonate with some of those things,

  • and so your niche ends up emerging over time.

  • I never thought I would be a productivity YouTuber,

  • but I seem to have become a productivity YouTuber,

  • because that niche just sort of emerged over time,

  • it was not forward planned in advance.

  • And so if you've got a lot of interest,

  • if you've got a lot of things you're interested in,

  • or even if you don't know what to talk about on YouTube,

  • just start making stuff and you will figure it out.

  • Don't be one of those writers who says,

  • I don't know what my best sort of book is going to be about,

  • therefore, I'm not going to write a single word.

  • It's the same with YouTube.

  • Who cares if you don't know what your niche is?

  • Your niche will change over time.

  • I started off making videos for medical school applicants.

  • I now not only care about medical school applicants

  • in terms of making videos

  • and therefore it just sort of changes over time.

  • So don't worry about it.

  • Don't overthink it.

  • Just make the videos that you enjoy at the start.

  • Point number three, be patient and be consistent.

  • Those are really the only two things that you need

  • for success on YouTube.

  • You need consistency and you need patience.

  • Consistency in publishing at least one video a week

  • and patience in that, not worrying about the fact

  • that you're not going to get any traction

  • for a large amount of time.

  • Success on YouTube is absolutely not an overnight thing.

  • And certainly with my channel, you know,

  • my first like 80 videos, I made no money.

  • And then I started making a few dollars here and there.

  • And with all of these things,

  • like with every good thing in life,

  • it's like a compounding returns curve.

  • And you don't realize it,

  • when you're right at the start of the curve

  • because you just,

  • you're not seeing any traction,

  • but three years later,

  • if you can stick with publishing two videos a week,

  • for three and a half years, like I've been doing,

  • you look back and you think, Oh my God,

  • you know my first a hundred videos,

  • they were just part of that, getting that flywheel to turn

  • and really it's all about that consistency,

  • but also having the patience and having the faith

  • that this will pay off in the long run,

  • just not in the short term.

  • It's like one of my goals for the new year

  • is to get six pack abs.

  • But if I were to do some crunches right now

  • and to not see any abs coming out,

  • it would be a bit silly of me to say,

  • oh, you know, why am I not growing on YouTube?

  • Or why are my abs not coming out?

  • Because you have to do it every day for several months,

  • before you see any results.

  • And that consistency is what gives you the result,

  • rather than a super intense workout on day one.

  • Point number two is try and think about it

  • in terms of systems.

  • Now, this is a big thing that we teach in our course

  • the Part-time YouTuber Academy.

  • Again, if you wanted the free seven day email course,

  • hit the link in the video description,

  • but it's really all about building a system,

  • 'cause we've established that the way to grow on YouTube

  • is by being consistent for a very long time.

  • You then want to start thinking,

  • okay if I need to be consistent

  • and put out one or two videos a week for the next five years

  • how can I build a system around that

  • to make it easier for me to do?

  • And at the start of our YouTube careers,

  • what everyone does and what I did

  • is you think one video at a time,

  • you think, okay, what's this week's video?

  • Okay, what's the next week's video?

  • And then another one,

  • but then very quickly you realize that,

  • okay this is quite hard to sustain.

  • And so you want to think about building a system in terms of

  • how can I generate as many ideas for content as possible?

  • And then number two,

  • how can I kind of refine these ideas

  • and turn them into titles and thumbnails and hooks?

  • Number three, how can I

  • sort of create these videos in parallel?

  • Number four, how can I find pockets of time

  • throughout the day where maybe, you know

  • I've got a 10 minute break at work,

  • or in my lunch break where I can plan out a video

  • that's going to be pushed out several months in advance?

  • How can I plan out my content calendar

  • so that I actually only have to film once

  • and I can batch film maybe five videos in a row

  • so that I don't have to go through all the effort

  • of setting up the lights and camera and everything?

  • It's all of this stuff around building a system.

  • And if you want a book recommendation on that

  • you should check out The E-Myth Revisited by Michael Gerber.

  • This is a book I've been recommending

  • to all the students in our course,

  • and everyone who's read it says that,

  • oh my God, this book is absolutely amazing.

  • It's just a great way of changing a mindset

  • to thinking in terms of systems.

  • And that I would say that's one of the books

  • that's most changed my life,

  • and that has made publishing on YouTube a lot easier

  • because now instead of thinking of it as one video at a time

  • I think of it as a holistic, cohesive, coherent system.

  • And finally, point number one is

  • if you're thinking of getting started on YouTube,

  • then just do it.

  • You know, you could literally pause this video right now.

  • You could get your phone out.

  • You could switch on the recording, the camera,

  • turn on selfie mode on your phone and be like,

  • hey guys this is my first YouTube video

  • you know, I was watching Ali's

  • tips on getting started on YouTube video

  • and he was saying, to be honest

  • you should just kind of do it.

  • And so this is it,

  • I'm going to start my YouTube channel

  • and this is video number one.

  • That video took me 11 seconds to film.

  • And if you're starting on YouTube,

  • you could literally do that.

  • Like pause this video right now,

  • turn on the selfie camera on your phone,

  • and just upload it using the YouTube app on your phone.

  • It is that simple.

  • Like we all overthink this so much,

  • like, oh my God, my first video has to be good

  • and it has to be imperfect.

  • And what are people going to think?

  • But what we don't realize is that no one cares,

  • no one's gonna watch your first video.

  • Like who gives a, it gives a toss.

  • Like if it takes the average channel 152 videos

  • to go between 1,000 and 10,000 subscribers,

  • why do you think that video number one matters?

  • It's just completely inconsequential.

  • Video number two

  • 3, 4, 5, 6,

  • 20, 30, 40,

  • none of those videos actually matter in the long run.

  • What matters is that you actually just get started,

  • and you realize that hitting that publish button on YouTube

  • is not as hard as it originally seems.

  • And there's that quote that I like that, you know

  • the best time to plant a tree was 10 years ago.

  • The second best time is now.

  • And so if you're thinking,

  • oh damn, I wish I'd started YouTube 10 years.

  • I wish I'd started YouTube 10 years ago,

  • but if I didn't have a channel

  • and I was watching,

  • and I've watched to the end of this video,

  • I would just get my phone out and film that video right now.

  • In fact, if you're doing that,

  • link it in the comments down below,

  • and I will subscribe to your channel

  • and I'll be like your first subscriber,

  • for whatever that's worth.

  • But I just need you to upload that very first video

  • and then commit to publishing at least one video a week.

  • So those were 10 tips on getting started on YouTube.

  • You really don't need anything else,

  • you just need to get started.

  • But if you're interested in joining me on a live course,

  • where I teach a few hundred people

  • about how to do this stuff,

  • with assignments and things and everything,

  • and we teach you about

  • the systems-based approach to growing your channel,

  • then check out the Part-time YouTuber Academy

  • link in the video description,

  • along with my free seven day email course,

  • again linked in video description.

  • Do you need a course to succeed on YouTube?

  • No, absolutely not.

  • It really is just about publishing content consistently.

  • And there is absolutely nothing I teach on my course

  • that you can't find out on the internet.

  • Anyway, check out the Video Creators podcast,

  • check out the Video Creators YouTube channel

  • and check out Think Media.

  • They've got a fantastic YouTube channel.

  • There are so many free resources online.

  • So if you don't want to sign up to a course, that's fine.

  • You can do the work yourself.

  • But if you're the sort of person

  • who benefits from accountability

  • and having a community of people

  • to go through the process with on top of the content,

  • that's all in one place,

  • nicely packaged up for you,

  • Then you might like to check out the course.

  • Whatever happens once you start your YouTube channel,

  • you're going to need some tips for time management,

  • which is why you should check out that video

  • where I talk through my eight top tips

  • for managing your time,

  • so you can pump out that content consistently.

  • Thank you so much.

  • All the best with your channel,

  • and I'll see you in the next video.

  • Bye-bye.

- So starting this YouTube channel is hands down,

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    藤原 怜 に公開 2021 年 01 月 18 日
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