Linearforcesarelesslikelytocause a concussionthanrotationalforcesWhatwewantedtodoistryingtodressrotationalforceandreducetheenergythatcametotheoutsideofthehead.
Wewantedtoemploysomeofthoseprinciplesthathavebeenusedinautomotivesafety, theideaof a crumplesownerbumperhelmetthatyieldedandthereforeslowedimpactforcesbeforetheyreachtheheadandbrain.
Onehalf a milliondollarsispartoftheNFL's HeadHealthChallengewithGeneralElectricandunderarmor, andthecompanyhas a rosterofcurrentandformerplayerssupportingitsefforts.