Accordingtothecompany's explanation, theKirklandbrandhotdogsyou'llgetat a Costcofoodcourttodayare "10 percentheavierandlongerthantheold," andthey're a betterquality.
Inordertokeepupwithdemand, Costcoconstructed a dedicatedhotdogmanufacturingfacilityinLosAngeles, andwhenthatwasn't enough, lateradded a secondfacilityinChicago.
Manyofthemareloadedwithadditionalchemicaladditivesandstabilizers, whichcanstarttosound a lotmorelike a chemistryexperimentgoneawrythananactualfoodproductintendedforhumans.
Askanyarmchairexpertaboutthewisestwaytostretch a dimeinto a dollarwhenitcomestofoodbudgetandmaximizingyourcaloricintakeatthelowestpossibleprice, andmostwillgiveyouthesameanswer: You'vegottaworkyourfreetoppinggametoitsmaximumpossiblepotential.
ManyCostcosalsokeep a semi-secretstashofdicedrawonionsalongside a brineyvatofsauerkrautbehindthecounter, andallyouhavetodoisaskthehelpfulcounterclerktohookyouup.
Whythiscommitmentto a productthatcoststhecompanymoneywitheverysale?
ではなぜ、売り上げるたびに損失を出す商品にこんなにも力を注ぐのでしょう?
Theansweristwofold.
答えは2つ。
First, losing a fewcentson a hotdogcombothatmaylureshoppersinto a storethatsellseverythingfrom $1,000 big-screenTVstocruisesmakes a tonoffinancialsense.
Justonesaleof a big-ticketiteminstantlywipesoutthelossesonhundredsoreventhousandsofhotdogs.
高額チケットが一度売れるだけで、数百、数千個分のホットドッグの損失が瞬時に帳消しになるのです。
Butthere's anotherreasontokeepthediscounthotdogtrainrolling: A busyfoodcourtcreates a buzzingfamily-friendlyatmosphere, andthatcheapmealforthewholefamilyhelpsshoppersjustifytheyearlycostofmembership.